Alex Orlov Email & Phone Number

Boston, Ma, Us

Working with a b2b generative AI startup on an LLM-based developer assistant to accelerate developer onboarding, coding, and refactoring in large projects, focusing on early product discovery, MVP, and product-market fit validation.

Established new products division from the ground up, defined product expansion strategy and incubated 9 WorkTech product startups. → Defined the vision, strategy and built the team (product, growth, EIRs).→ Established ideation, validation processes around product-market fit search.→ In 14 months, directed $3M in investments across 9 startups in early stages. → Worked as an EIR first-hand (2 startup validations - generative AI-enabled assessment tool, compensation management SaaS platform).

Boston, Massachusetts, United States

Executive leader reporting to CEO, responsible for product ecosystem growth (GM role), platform expansion, 3rd-party app ecosystem, customer & partner enabling products. Built product & GTM teams (30+); defined, executed strategies for: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺:→ Launched and scaled B2B SaaS marketplace to 750+ apps, 2000 monthly installs, 200+ devs, transitioning from a configurable CRM to a no-code platform.→ Enabled new revenue stream (0 to $4M ARR in 3 years); led sales enablement, biz dev, product marketing, pricing, and app growth tactics.→ Introduced unified marketplace CI/CD framework, APIs, reducing time-to-market for new apps by 50%.→ Led tech partnerships, guiding developers to find product-market fit within the Creatio ecosystem.→ Owned unit’s P&L, talent acquisition, development & retention.𝗘𝗻𝗮𝗯𝗹𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀: → Scaled team from 5 to 20 (product, engineering, support); established delivery, product, and support processes.→ Redesigned org’s digital & IT ecosystem architecture.→ Launched/revamped products like billing, invoicing, portals, and CMS, automating 30+ processes and boosting satisfaction & ops performance.𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 & 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗛𝘂𝗯:→ Launched new products like e-learning platform and SDK, achieving 60% adoption.→ Revamped user/dev documentation, improving satisfaction and self-service.→ Revitalized user community growth via peer interactions and targeted engagement programs.

Boston, Massachusetts, United States

Led a portfolio of CRM products for sales, marketing, service, setting up product processes, defining product strategy and executing cross-team innovation projects.→ 𝗧𝗲𝗮𝗺. Supervised & mentored the team of 6 PMs.→ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗹𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Led the adoption of the customer feedback management, continuous discovery frameworks, which defined our customer-led growth strategy & boosted NPS to above the industry avg rates.→ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗲𝗻𝗮𝗯𝗹𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵. Introduced free trials and user engagement analytics, to integrate product experience into the lead pipeline, transition to product-enabled sales, and to enhance customer success insights and toolkit. → 𝗔𝗜 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻. Led the discovery of the customer pain points for ML solutions (e.g., case routing, lead scoring), development & adoption of these tools.

Full cycle head of product for a B2B SaaS multichannel marketing automation and lead management platform. Launched a new portfolio product and grew it from 0 to 400+ enterprise customers, $8M in ARR and leadership in Gartner 's Magic Quadrant. → 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Designed the product vision & roadmap (0->1, 1->X); iteratively validated product-market fit in collaboration with GTM teams. → 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆. Performed early customer development and continuous product discovery, product & feature adoption and retention analysis.→ 𝗗𝗲𝘀𝗶𝗴𝗻. Together with design and engineering leaders, drove the feature design process, co-led product tech. architecture design.→ 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆. Managed the product backlog; led feature delivery (Scrum Product Owner for 2 teams); worked with customer support and success teams.→ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. Co-led product marketing and pricing; evangelized the product externally and internally (public talks, content).→ 𝗧𝗲𝗮𝗺. Managed the team of associate product owners.

Enterprise CRM project manager, overseeing presale, discovery, POCs, full-cycle implementations for tech, e-commerce, retail, and business services clients.

San Francisco, Usa

Managed business and tech projects for a FinTech startup (office launch, partnerships & partner integrations).

Conducted engagement and monetization data analysis for a CPA-based B2B2C product, 100+ optimization hypothesis tests.