Alex Swanson Email & Phone Number

Boston, Massachusetts, United States

Atlantic Retail is a retail real estate brokerage with nine locations throughout the country. Representing some of the nation's top retailers and landlords, Atlantic offers tenant representation, leasing, and investment services.The fundamentals of marketing apply anywhere, across all industries and throughout all mediums. Digital trends come and go, and every company requires a unique strategy to grow their business and apply those fundamentals. In my role as Marketing Strategy Manager, my goal is to innovate how marketing applies to the world of retail real estate, bring in new business, and strengthen brand identity and awareness with existing clients. As Marketing Strategy Manager, I'm tasked with developing and implementing an annual corporate marketing plan and maintaining the marketing calendar. This includes establishing Atlantic Retail's social media presence, monitoring and improving website SEO & UX, and continuing to grow and develop our email and content marketing strategy to identify and reach new prospects. With digital and traditional marketing changing almost daily, I keep on top of the latest trends in the field and implement both print and digital advertising plans. Keeping the marketing efforts well-rounded, I coordinate with the Marketing Project Manager on efficient design as well as the Managing Director and the local office marketing teams on content development.

Needham, Ma

• Design marketing materials for brokers and clients, including listing brochures, aerials, market profile maps, site plans, tour materials & more• Run demographics reports and create maps using GIS software• Design email promotions and run/analyze performance reports• Create and update office listings on website, ensuring the latest property information is front-facing at all times• Work closely with brokers to ensure both the office's and clients' marketing needs are being met• Maintain brand consistency between office locations and across all marketing materials, adhering to Atlantic Retail brand guidelines

North Andover, Ma

• Designed and wrote copy for marketing materials, including letters, listings, post cards, and emails• Drew up paperwork including purchase & sale agreements, leases, and offers• Tracked and submitted monthly invoices• Assisted with company’s social media accounts on Facebook and Twitter• Set up utility accounts and inspections for properties managed by Real Living Schruender Real Estate• Supported agents plus owners and management

Promoted from lead admin in July 2011• Set, met, and exceeded monthly sales goals on a consistent basis• Maintained high closing percentages, competing with 20+ franchise locations• Assisted Owner in setting up and reaching revenue goals and quarterly marketing plans• Analyzed monthly profit & loss and KPI reports to develop a comprehensive sales/marketing strategy• Trained new staff members & managed employees, including assisting Owner in giving reviews and warnings• Handled customer interactions including scheduling and handling membership contracts/cancellations/auto payments• Designed e-mail and print marketing promotions and monthly newsletters• Handled business’ Twitter, Facebook, & LinkedIn accounts,• Created internet promotions for all social media & Google Ads• Sold memberships and packages to clients

• Created comprehensive marketing plans and branding profiles for artists• Created EPK's (and physical press kits) with latest news, biographies, appearances, etc. to showcase artist achievements. • Create and distribute press releases surrounding promotional events and new releases.

• Created comprehensive marketing plans for the release of albums and singles that incorporated e-mail marketing, press release and EPK creation and submission, cost analysis and sales tracking for album/single and supporting promotional merchandise, and an advertising plan to fit artist's budget.• Successfully raised 200% of crowdfunding goal in 30 days for album release• Developed estimated cost/profit analysis of creation/marketing of merchandise items, worked with the artist with a budget to create merchandise with vendors, developed marketing plan of merchandise release, and provide sales tracking and support through merchandise campaign. • Increased merchandise sales by 66% from 2010 to 2011• Wrote press releases• Created custom e-mail promotions and updates to fan mailing list designed to promote performances, new recordings, and keep fans up to date on the latest news.• Updated and maintained artist's website, including tracking performance on Google Analytics• Ran social media: artist news account• Enhanced artist’s social media presence by creating updates, designing a social media plan, and helping to promote artist’s social media sites.• Worked directly with artist to brand and market music and merchandise• Worked with artist street teams to design promotional tools (flyers, online presence, posters, etc)

Sunshine Rebel Records was an independent record label created by L.A. Artist Cassidy Haley. It encompassed music recording, marketing & promotions, web design, and published the free online magazine, The Catalyst.As Assistant Managing editor, I:• supported Managing Editor and Editor-in-Chief• designed marketing and promotions plans for the magazine• improved communication between staff writers and magazine staff• edited submitted pieces for style, content, and grammar• wrote articles for monthly issues