Alexandru Popescu Email & Phone Number

Bucharest, Bucharest, Ro

Bucharest, Romania

I love to make brands into memories! ... thus I have been helping brands Achieve a Professional IDentity, since 2010.Creative "Story Teller" working to brainstorm brands into becoming memories in the minds of their customers, through: Art Direction | Graphic Design | UI / UX Design | Photography | Video Editing | AI Prompting-- Brand Identity Development: Collaborated with teams to create appealing brand identities for Serus Dacia, CRD Credit, and Engino Toys, increasing sales revenue through effective brand positioning and client retention strategies.-- Digital Design Innovation: Partnered with marketing to design innovative digital assets for Optima Call, Auditeco, and Soho Design, leading to a 25% growth in online engagement and boosting sales revenue.-- Rebranding Initiatives: Led rebranding efforts for Serus Dacia, Figo Decor, and Algeco, enhancing brand recognition and driving a 10-15% increase in online customer engagement post-rebranding.- Event | Portrait | Journalistic Photography: Captured high-quality event, portrait, and product photos for diverse clients, boosting client satisfaction by 30%. Specialized in journalistic photography; featured in Bucharest's official photobook and public exhibitions.

Bucharest, Bucharest, Romania

-- Online Marketing Campaigns: Led design and publishing of 50+ online marketing campaigns, accelerating sales by 20% for brands like Nikon, Aiper & Pure.-- Graphic Concepts Development: Created graphic concepts for 10+ Nikon Romania campaigns, increasing brand visibility and sales revenue.-- Brand Launch Support: Led design and publishing of Aiper, Pure, and Ninja's market launch online materials in Romania, driving brand awareness through 50+ targeted online campaigns and enhancing audience engagement by 25%.

Bucharest, Bucharest, Romania

-- Course Direction: Directed courses in Graphic Design, Advertising Design, and software such as Photoshop, Illustrator, and InDesign, improving student proficiency.-- Lesson Delivery: Delivered engaging lessons on Prepress, Photography, and Photo Editing, enhancing student skills and achieving a 20 - 25 % increase in course completion rates.-- Teaching Innovation: Implemented innovative teaching methods with a hands-on approach, resulting in an improvement in student performance and retention throughout the program.

Bucharest, Romania

-- Brand Identity System: Created cohesive visual aesthetics and video concepts across 12 European countries, enhancing sales and marketing support.-- Graphic Templates Development: Designed over 200 graphic templates to ensure consistent branding across all assets, boosting brand recognition.-- Visual Rebranding: Led the design of Yokogawa's European rebrand effort, creating videos, trade show booths, and prints, elevating online brand awareness by 20% in one year.

Bucharest, Romania

-- User Experience (UX) Enhancement: Facilitated international collaboration to enhance 25,000+ product visuals, propelling MADE's online shop debut across 5 countries, resulting in a 20% increase in user interaction.-- Project Deadline & QA:Ensured high-quality visual content and updated the company's entire product photography database within the specified project deadline, a 3-month timeframe, achieving a 100% on-time delivery rate.-- Visual Content Improvement:Improved website UX and met client standards, resulting in a full "facelift" of all product images, which elevated customer experience and increased customer engagement ratings post-launch.

Bucharest, Romania

-- Promotional Campaign Design: Led the design of promotional materials for casino and bingo platforms, increasing user engagement by 35-40%.-- UI/UX Improvements: Designed UI/UX improvements, boosting website traffic by 20% and enhancing player interaction.-- Web Layout Redesign: Redesigned web layout, reducing bounce rate by 30% and increasing engagement with interactive features.

Bucharest, Romania

-- Brand Identity Design: Led over 25 creative projects for WuXing, City Grill Group, Aderma Protect, and Ducray, developing cohesive brand identities and visual strategies that improved overall brand recognition.-- Cross-Platform Multimedia Coordination: Created more than 30 multimedia campaigns across digital and print platforms, ensuring consistent representation of brand guidelines across all channels.-- Creative Direction: Achieved a 20-25% increase in online customer engagement and brand memorability through cohesive branding and consistent messaging across multiple platforms.

Bucharest, Romania

-- Trademark Rebranding: Directed 10+ trademark rebrands for expos, achieving a 30% increase in visibility and multi-platform recognition.-- Event Photography: Captured and edited photographs for Romexpo events, enhancing online engagement by 25-30% through high-quality visual content.-- Multimedia Design Projects: Streamlined photo retouching for outdoor, metro, indoor, and web displays, cutting production time by 30% and costs by 20%.

Bucharest, Romania

-- Commercial Identity Branding: Directed the development of logo design, website, and photography, resulting in a significant increase in brand recognition across digital and print platforms.-- UX Strategies and DTP: Implemented strategies for marketing materials such as business cards, magazine adverts, and social media content, boosting online engagement by 70% and increasing conversion rates by 50%.-- Brand Launch: Launched a high-end bespoke tailoring brand, achieving 70-75% customer retention and sales rates in the first year through strategic collaborations with notable public figures.

Bucharest, Romania

-- Website Layouts & Assets: Designed and created website layouts, variations, and iconography, enhancing visual appeal and user experience across multiple company websites.-- Learning Materials: Developed engaging learning materials for children, contributing to improved educational resources and user engagement.-- Print Design: Created print materials, including brochures and posters, ensuring consistent branding and effective communication across various media.

Bucharest, Romania

-- Product Photography: Captured and processed studio product photos for online and print, enhancing visual quality and brand presentation.-- Commercial & Logo Design: Designed the IL PASSO ESSENTIALS logo and created newsletters, along with in-store and in-mall promo and directional signs, improving branding and marketing effectiveness.-- Event Photography: Photographed events, capturing key moments and supporting promotional activities.

Bucharest, Romania

-- Trademark Rebranding: Led the rebranding of over 15 registered trademarks for commercial fairs and exhibitions, enhancing brand visibility and cohesion across the company's portfolio.-- Event Photography & Editing: Served as the official photographer for all Romexpo events, including trade fairs, conferences, and public events, and handled photo editing, retouching, and DTP for online and print materials.-- Print & Web Design: Designed print materials across various media channels, including outdoor, metro stations, and indoor spaces, as well as web design, ensuring consistent branding and effective communication.

Tulcea County, Romania

-- Promotional Materials: Designed and handled DTP for the company’s promotional materials and texts, enhancing visual communication and brand consistency.-- Flash Animations: Created simple flash animations for clients, used on LED billboards to promote their businesses, boosting their visibility and engagement.-- Client Print & Textile: Developed promotional materials for clients, including print and DTG textile printing, ensuring effective branding and outreach.

Bachelor'S Degree, Economic Studies & European Integration, 9.70

Activities and Societies: Leonardo da'Vinci Program / AITEC - Students organisation / BSU - Business Summer University

Summer School, Business Summer University (Bsu) - Management, Marketing & Finance Services School, 9.50

Activities and Societies: 4 ECTS Credits Crash-Course International Business Summer School, organized by ASE Bucharest, with the topic.

Baccalaureate, It And Mathematics (Intensive English), 8.70