Aparna R. Email & Phone Number

Chennai, Tn, In

◾ From wireframe to shipped prototype - built a disaster risk dashboard that is being piloted with the Assam State Disaster Management Authority [A combination of data analytics, flood risk indicators, and a repository that breaks siloes in disaster data]◾ Design system - Bringing together the foundations, core principles and component sets to drive design at CivicDataLab.

Content writingMarketing content and design

- Applying the principles of UX, UX research, UI design, usability testing, business impact & constraints- Latest design project: Built a faster purchase flow for a travel booking platform, to increase daytime hotel bookings and impact conversions

Designed frameworks that guide fellow design students on their journey to becoming Product Designers

- Strategized marketing campaigns with improved copy, content, & audience targeting that brought the average cost-per-lead down to industry averages- Executed customer engagement activities and in-course events by coordinating with the network of teaching partners- Improved the flagship reading program using customer feedback & led new content development to assist the Head of Product- Developed content and knowledge management frameworks improve product awareness and performance in teaching partners- Created training content that has improved the way teaching partners communicate brand voice and values- Coordinated regular program activities with a network of close to 40 teaching partners- Coordinated a 4-member product development team to ensure on time product delivery

- Designed and maintained social media content to drive organic engagement- Created marketing collaterals targeted at end consumers and partners- Developed a children’s reading program in accordance with company frameworks which was successfully used in a pilot summer camp for the US