Aparna Srinivasan

Aparna Srinivasan Email and Phone Number

Director, Digital Experience (Customer and Consultant) @ Scout & Cellar
Flower Mound, TX, US
Aparna Srinivasan's Location
Flower Mound, Texas, United States, United States
About Aparna Srinivasan

As a Digital Experience Leader, I have a proven track record of driving revenue growth, optimizing profitability, and improving customer retention through innovative digital strategies. With over a decade of experience across diverse industries, I’ve developed a deep understanding of how to deliver exceptional digital experiences that elevate brands and engage customers.My expertise lies in leading cross-functional teams across marketing, operations, and technology to develop and execute cutting-edge digital solutions. I specialize in leveraging SaaS tools, product management, strategic planning, and eCommerce to craft strategies that drive measurable results. Whether enhancing customer acquisition through data-driven insights or streamlining operations to optimize costs, I focus on utilizing technology to achieve business objectives and deliver meaningful outcomes.I’m often described as a results-driven leader, passionate about learning and mentoring others. I’m recognized for my ability to communicate and articulate complex ideas with clarity and purpose, ensuring that teams have a shared vision and the tools to succeed. Colleagues frequently commend my sharpness, adaptability, and willingness to step in wherever needed to see a project through to completion. I take pride in being a trusted sounding board, unafraid to ask challenging questions while remaining hands-on to ensure consistent delivery of exceptional results. My purpose-driven approach always aims to align team efforts with broader business goals to create impactful outcomes.One of the most rewarding aspects of my career has been collaborating with talented individuals who share my passion for digital innovation. I’ve had the privilege of working with forward-thinking leaders whose technical expertise, dedication, and relentless pursuit of excellence have continuously pushed me to evolve and strive for a more significant impact.If you're looking for a leader who thrives in fast-paced, dynamic environments and is passionate about driving digital transformation, feel free to connect. I’m always open to exchanging ideas or discussing opportunities to create outstanding digital experiences.

Aparna Srinivasan's Current Company Details
Scout & Cellar

Scout & Cellar

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Director, Digital Experience (Customer and Consultant)
Flower Mound, TX, US
Employees:
1323
Aparna Srinivasan Work Experience Details
  • Scout & Cellar
    Director, Digital Experience (Customer And Consultant)
    Scout & Cellar
    Flower Mound, Tx, Us
  • Scout & Cellar
    Director, Digital Experience (Customer/Consultant)
    Scout & Cellar Sep 2020 - Present
    Farmers Branch, Texas, Us
    Lead the design, development, and execution of digital experience strategies for the company’s customer & consultant-facing e-commerce and operational sites. Partner with marketing, field and IT teams to plan and launch customer communications and applications. • Increased overall customer sales conversion rate 20% by redesigning website check-out process.• Improved independent sales consultant engagement rates 10% and shopping cart conversion rates 30% by creating and implementing curated order carts for use with customers.• Enabled expansion of revenue streams by launching customer subscription program on company’s e-commerce platforms.• Set up, launched and currently monitoring the introduction of a new sales channel via major e-commerce marketplace for the company.• Identified, built a value proposition for executive leadership and launched a quiz/recommendation feature to help with new customer acquisition and increase frequency of purchases.
  • Gamestop
    Sr. Product Manager - Omnichannel
    Gamestop May 2011 - Sep 2020
    Grapevine, Texas, Us
    Directed the development and execution of omnichannel business and customer experience strategies. Collaborated with senior management, marketing, merchandising, and technology teams to implement product initiatives. Oversaw up to 3 staff and $1.1M budgets.• Delivered $1M in incremental annual revenue by driving product initiatives with multiple technology partners, including Bazaarvoice and Brightcove.• Enabled online sales growth to 20% of annual revenues by co-leading development and roll-out of unified e-commerce sales platform, including web, mobile, and in-store merchandising.• Increased average customer value $250 and increased rewards program membership 10% by designing and implementing new online registration process.• Improved profitability and short shelf-life inventory levels at retail stores by building national end-to-end Buy Online/Pickup in Store (BOPIS) program.• Selected to participate in high-potential and women’s leadership training programs.
  • Javelin
    Director, Project Management
    Javelin Jun 2010 - May 2011
    Irving, Tx, Us
    Established and led agency’s first project management organization (PMO) coordinating initiatives across direct mail, digital marketing, and data automation teams. Oversaw $1M in product initiatives driving up to $9M in annual revenue. Recruited, trained, and supervised a group of 8 project managers.
  • Red Urban
    Manager Of Program Planning
    Red Urban Jul 2007 - Feb 2010
    Amsterdam, Nl
    Created and managed product and marketing programs/projects for major client accounts, including the U.S. Air Force, American Airlines, and Dr. Pepper/Snapple Group. Led data analysis and development of long-term strategies and objectives for client acquisition and profitability.
  • Targetbase
    Account Director
    Targetbase Jul 2005 - Jul 2007
    Irving, Texas, Us
    Directed interactive and direct marketing programs and campaigns for major clients, including IAMS. Developed and maintained relationships with client marketing teams and key business stakeholders. Managed project budgets of up to $2M.
  • Imc2
    Sr Project Manager
    Imc2 Mar 2004 - Jul 2005
    Managed all interactive project planning for GSK and Procter & Gamble’s multimillion-dollar campaigns. Successfully delivered on, all the interdependent elements of multi-disciplinary engagements, and produced high quality results on time, within budget. • Directed all strategic initiatives including communication plans and strategies, site enhancements, viral marketing, organic and paid search, email marketing, online media, promotions, and strategic partnerships.• Led and managed e-newsletter efforts for a segmented program aimed at an audience of over four million.• Expertly managed risks, removed tactical barriers to success, and was point of contact on project statuses.• Developed plans to implement technical projects; forecasted and efficiently managed resource needs.
  • Tribal Ddb / Sixtyfootspider
    Business Manager / Sr. Project Manager
    Tribal Ddb / Sixtyfootspider May 1998 - May 2004
    London, Gb
    Directed and managed full interactive project lifecycles including definition, design, development, testing and deployment of new system implementation and enhancements to existing systems for int Pepsi, Frito-Lay Air Force• Lowered data acquisition costs by 80%, improved leads, and assisted in the creation of an integrated marketing program geared toward mobile users.• Built a cohesive team environment, ensuring a high quality and efficiency in completing projects.• Recommended effective site navigation and design to improve user experience.• Executed projects on-time and on budget by managing client expectations, resources, and vendors.• Tracked, monitored, and reported project progress.

Aparna Srinivasan Skills

Lte Rf Tems Actix Mapinfo Ran Optimization 4g Moshell/amos Ericsson Oss Wireless Product Management Interactive Marketing Project Management Analytics Team Management Integrated Marketing Email Marketing Mobile Devices Cross Functional Team Leadership Strategic Partnerships Plannning Digital Marketing Strategy Digital Strategy Microsoft Word Leadership Direct Marketing User Experience Visio Program Planning Interactive Advertising Marketing Strategy Planning Crm Social Networking Online Advertising Experienced Business Analyst Interactive Project Management Mentoring

Aparna Srinivasan Education Details

  • Southern Methodist University
    Southern Methodist University
    Business Intelligence
  • University Of Madras
    University Of Madras
    Visual Communication (Spc: Advertising)
  • The University Of Texas At Austin
    The University Of Texas At Austin
    Advertising

Frequently Asked Questions about Aparna Srinivasan

What company does Aparna Srinivasan work for?

Aparna Srinivasan works for Scout & Cellar

What is Aparna Srinivasan's role at the current company?

Aparna Srinivasan's current role is Director, Digital Experience (Customer and Consultant).

What is Aparna Srinivasan's email address?

Aparna Srinivasan's email address is ap****@****son.com

What is Aparna Srinivasan's direct phone number?

Aparna Srinivasan's direct phone number is +146945*****

What schools did Aparna Srinivasan attend?

Aparna Srinivasan attended Southern Methodist University, University Of Madras, The University Of Texas At Austin.

What skills is Aparna Srinivasan known for?

Aparna Srinivasan has skills like Lte, Rf, Tems, Actix, Mapinfo, Ran, Optimization, 4g, Moshell/amos, Ericsson Oss, Wireless, Product Management.

Who are Aparna Srinivasan's colleagues?

Aparna Srinivasan's colleagues are Cassie Allison, Gala Creeden, Angela Merrihew, Millye Hale, Pamela Brascho, Cathy Starnes, Karen Koenig.

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