Aparna Srinivasan Email & Phone Number

Flower Mound, TX, US

Farmers Branch, Texas, US

• Lead the design, development, and execution of digital experience strategies for the company’s customer & consultant-facing e-commerce and operational sites. Partner with marketing, field and IT teams to plan and.
• Increased overall customer sales conversion rate 20% by redesigning website check-out process.
• Improved independent sales consultant engagement rates 10% and shopping cart conversion rates 30% by creating and implementing curated order carts for use with customers.
• Enabled expansion of revenue streams by launching customer subscription program on company’s e-commerce platforms.
• Set up, launched and currently monitoring the introduction of a new sales channel via major e-commerce marketplace for the company.
• Identified, built a value proposition for executive leadership and launched a quiz/recommendation feature to help with new customer acquisition and increase frequency of purchases.

Grapevine, Texas, US

• Directed the development and execution of omnichannel business and customer experience strategies. Collaborated with senior management, marketing, merchandising, and technology teams to implement product initiatives..
• Delivered $1M in incremental annual revenue by driving product initiatives with multiple technology partners, including Bazaarvoice and Brightcove.
• Enabled online sales growth to 20% of annual revenues by co-leading development and roll-out of unified e-commerce sales platform, including web, mobile, and in-store merchandising.
• Increased average customer value $250 and increased rewards program membership 10% by designing and implementing new online registration process.
• Improved profitability and short shelf-life inventory levels at retail stores by building national end-to-end Buy Online/Pickup in Store (BOPIS) program.
• Selected to participate in high-potential and women’s leadership training programs.

Irving, TX, US

Established and led agency’s first project management organization (PMO) coordinating initiatives across direct mail, digital marketing, and data automation teams. Oversaw $1M in product initiatives driving up to $9M in annual revenue. Recruited, trained, and supervised a group of 8 project managers.

Amsterdam, NL

Created and managed product and marketing programs/projects for major client accounts, including the U.S. Air Force, American Airlines, and Dr. Pepper/Snapple Group. Led data analysis and development of long-term strategies and objectives for client acquisition and profitability.

Irving, Texas, US

Directed interactive and direct marketing programs and campaigns for major clients, including IAMS. Developed and maintained relationships with client marketing teams and key business stakeholders. Managed project budgets of up to $2M.

• Managed all interactive project planning for GSK and Procter & Gamble’s multimillion-dollar campaigns. Successfully delivered on, all the interdependent elements of multi-disciplinary engagements, and produced high.
• Directed all strategic initiatives including communication plans and strategies, site enhancements, viral marketing, organic and paid search, email marketing, online media, promotions, and strategic partnerships.
• Led and managed e-newsletter efforts for a segmented program aimed at an audience of over four million.
• Expertly managed risks, removed tactical barriers to success, and was point of contact on project statuses.
• Developed plans to implement technical projects; forecasted and efficiently managed resource needs.

London, GB

• Directed and managed full interactive project lifecycles including definition, design, development, testing and deployment of new system implementation and enhancements to existing systems for int Pepsi, Frito-Lay Air.
• Lowered data acquisition costs by 80%, improved leads, and assisted in the creation of an integrated marketing program geared toward mobile users.
• Built a cohesive team environment, ensuring a high quality and efficiency in completing projects.
• Recommended effective site navigation and design to improve user experience.
• Executed projects on-time and on budget by managing client expectations, resources, and vendors.
• Tracked, monitored, and reported project progress.

Graduate Certificate Program, Business Intelligence

Bachelor Of Science - Bs, Visual Communication (Spc: Advertising)

Masters, Advertising