Ana Paula Campelo Email & Phone Number

As a Senior Marketing Manager at BMC Software, I have over 10 years of experience in developing and executing strategic marketing plans for the Latin American region, aligning them with global and local sales goals and needs. I have a Master's degree in Digital Marketing and I am proficient in Customer Relationship Management (CRM), Product Marketing, and Marketing Management.My mission is to support the business technology partners of BMC Software with innovative and effective marketing strategies that generate demand, increase brand awareness, and foster customer loyalty. I create and manage incentive campaigns, training programs, communication campaigns, product launches, and events for the resellers and distributors of BMC Software, ensuring the proper use of the brand according to the global guidelines. I also oversee the financial management of the marketing budget and collaborate with cross-functional teams and external agencies.

Listed skills include Marketing, Software Corporativo, Channel Partners, Event Planning, and 13 others.