Alison Pegg Email & Phone Number

Columbus, Ohio Area

-Manage $1M+paid media budget for digital campaigns for Nationwide Children's Hospital and On Our Sleeves-Create digital strategies for destination surgical programs and ambulatory services-Create digital strategies, personas and experiences for website, email, and paid media for NCH Mental Health Platform, On Our Sleeves-Create and execute digital strategies and experiences for NCH annual holiday philanthropy campaign-Manage campaign team direct reports

Columbus, Ohio Area

-Oversee digital strategy and paid media for lead generation and market share campaigns-Digital Lead, On Our Sleeves. Product owner of OnOurSleeves.org and On Our Sleeves email communities.-Relaunched and re-platformed OnOurSleeves.org to support the movement’s new mission, utilizing new mission’s user personas, content and accessibility best practices, and user testing. Since launch, site improve score up 20%.-Create and execute digital strategy for Nationwide Children's national… Show more -Oversee digital strategy and paid media for lead generation and market share campaigns-Digital Lead, On Our Sleeves. Product owner of OnOurSleeves.org and On Our Sleeves email communities.-Relaunched and re-platformed OnOurSleeves.org to support the movement’s new mission, utilizing new mission’s user personas, content and accessibility best practices, and user testing. Since launch, site improve score up 20%.-Create and execute digital strategy for Nationwide Children's national consumer and physician referral campaigns. Strategy includes landing page optimization, marketing automation, and ad targeting. Campaigns include surgical, market share, second opinion, physician referral and others to top US News service lines. -Translates department and organization strategy into digital experience strategy. -Analyzes customer segments, user journeys and cross-channel behaviors for healthcare consumers, donors, businesses and other stakeholder audiences-Formulates digital campaign and experience strategies to address campaign goals and KPIs Show less

Columbus, Ohio Area

-Creates and executes all digital acquisition, engagement and solicitation strategies for On Our Sleeves, Nationwide Children's Hospital's national behavioral health campaign. (Supporter advocacy/donor and Business to Business targets)-Digital strategy lead for hospital donor and supporter acquisition and cultivation, including lead on annual Q4 holiday campaign. -Digital strategy lead for Nationwide Children's consumer healthcare campaigns - including awareness, acquisition and other… Show more -Creates and executes all digital acquisition, engagement and solicitation strategies for On Our Sleeves, Nationwide Children's Hospital's national behavioral health campaign. (Supporter advocacy/donor and Business to Business targets)-Digital strategy lead for hospital donor and supporter acquisition and cultivation, including lead on annual Q4 holiday campaign. -Digital strategy lead for Nationwide Children's consumer healthcare campaigns - including awareness, acquisition and other service lines. -Create and execute communications and digital strategy for Nationwide Children's national cause marketing (Help Kids Everywhere) -Using personas and supporter journeys, built and optimized digital experiences for OnOurSleeves.org and NationwideChildrens.org Show less

Columbus, Ohio Area

•Led community marketing and Foundation activities for 2015 NHL All-Star Weekend including legacy project with Ronald McDonald House and NHL, community-supported fundraising gala The Crease, local kids outreach for youth hockey and red carpet activation and All-Star 50/50 raffles. Total funds raised throughout the 4-day weekend was $1mil.•Led all marketing for Foundation's signature events, The CannonBall & Black Tie Blue Jackets Style Show. Activation included ticket sales campaign… Show more •Led community marketing and Foundation activities for 2015 NHL All-Star Weekend including legacy project with Ronald McDonald House and NHL, community-supported fundraising gala The Crease, local kids outreach for youth hockey and red carpet activation and All-Star 50/50 raffles. Total funds raised throughout the 4-day weekend was $1mil.•Led all marketing for Foundation's signature events, The CannonBall & Black Tie Blue Jackets Style Show. Activation included ticket sales campaign, lifestyle and digital campaigns, media/blogger outreach, content marketing and strategy and digital communications, sponsorship marketing & integration, and day-of and post-event activation and stewardship.•Managed Community Relations and Foundation communications and marketing including print, direct mail, online ads, online copy, in-arena activations (scoreboard, displays/kiosks, auctions, volunteer activations), donor relations, email communications, annual reports, hot cards, direct mail and other print and online materials•Lead Blue Jackets marketing and communications project teams for large organizational theme nights including Hockey Fights Cancer, Military Appreciation Night, Hockey Weekend in Columbus and Community MVP•Launched #CBJGivesBack cause-marketing campaign in 2015. The campaign included social media, blogs, in-arena fan engagement, winter holiday activation, ticket holder engagement and more. •Ran the Blue Jackets Foundation heroes program – coordinating events/activities yearly for a class of local pediatric cancer patients and Blue Jackets players with Nationwide Children’s Hospital•Designed and managed all other game-night marketing & fundraising including merchandise design and sales, merchandise integration with Foundation partners, online auction platform and other timely fundraisers •Launched and manage Foundation social media channels including facebook, twitter, and instagram•Managed Foundation and Community Relations intern and mentorship program Show less

Greater Detroit Area

• Led Web team in developing and maintaining three large QL properties: landing pages from paid search, QL Racing/NASCAR relationship, and OpportunityDetroit.com (Quicken's Detroit cause platform). • Ran A/B testing for all QL paid channel landing pages, test optimization resulted in 10% lead growth across channels• Managed & optimized QL lead-to-credit sales funnel • Led digital and content strategy for redesign of OpportunityDetroit.com• Project managed cross-departmental… Show more • Led Web team in developing and maintaining three large QL properties: landing pages from paid search, QL Racing/NASCAR relationship, and OpportunityDetroit.com (Quicken's Detroit cause platform). • Ran A/B testing for all QL paid channel landing pages, test optimization resulted in 10% lead growth across channels• Managed & optimized QL lead-to-credit sales funnel • Led digital and content strategy for redesign of OpportunityDetroit.com• Project managed cross-departmental teams for QL products including engineering, business analytics, sponsorship, content, and graphics departments. • Led web team for QL Racing – Quicken’s NASCAR sponsorship – to match fan and on-site marketing activation Show less

Columbus, Ohio Area

• Created and managed off-ice public relations, media relations and content for Columbus Blue Jackets and Columbus Blue Jackets Foundation • Managed team and foundation social media accounts, including facebook, twitter, pinterest including 80% growth of Foundation pages in 4-month period • Set strategic plans for Blue Jackets and Foundation events and announcements including timelines, implementation, execution and follow-up resulting in over $20,000 in earned publicity per event… Show more • Created and managed off-ice public relations, media relations and content for Columbus Blue Jackets and Columbus Blue Jackets Foundation • Managed team and foundation social media accounts, including facebook, twitter, pinterest including 80% growth of Foundation pages in 4-month period • Set strategic plans for Blue Jackets and Foundation events and announcements including timelines, implementation, execution and follow-up resulting in over $20,000 in earned publicity per event (including Black Tie Blue Jackets, Draft Party, NHL All-Star Logo unveil, Front Street Friday) • Created reports for Blue Jackets corporate partners showing added-value and ROI from team produced stories and social media resulting in over $20,000 in in-kind publicity in addition to earned publicity (including Verizon Wireless “Show N Tell with the NHL”) • Managed off-ice and foundation editorial calendar and created and produced stories around on-ice content • Managed Blue Jackets player publicity and affairs as they pertained to community initiatives and involvement and lifestyle stories • Wrote and produced copy for BlueJackets.com and BlueJacketsFoundation.org including corporate communications, lifestyle stories and Foundation stories and releases • Created content, storyboards and shot lists for Jackets TV and freelance photographers for daily Blue Jackets and Foundation coverage and special events • Built non-traditional audiences and communities online and offline for more reach and coverage including bloggers, tweetups and media partnerships • Managed all media credentials for home and visiting teams, provided behind-the-scenes game night fan content to digital marketing department and additional game day duties as needed Show less

Columbus, Ohio Area

• Managed all content, communications, marketing collateral and community outreach for Easy Columbus and EasyColumbus.com; an attract-and-retain initiative for college students in Central Ohio • Set Easy Columbus strategic plan for presentation to Steering Committee/Board – outlining goals, benchmarks and outreach and engagement planning year-over-year • Wrote and created signature publication "100 Things to Do Before You Graduate" • Managed Student Ambassador Campus Outreach… Show more • Managed all content, communications, marketing collateral and community outreach for Easy Columbus and EasyColumbus.com; an attract-and-retain initiative for college students in Central Ohio • Set Easy Columbus strategic plan for presentation to Steering Committee/Board – outlining goals, benchmarks and outreach and engagement planning year-over-year • Wrote and created signature publication "100 Things to Do Before You Graduate" • Managed Student Ambassador Campus Outreach Program (student bloggers and interns for easycolumbus.com) • Grew Easy Columbus facebook likes and twitter followers over 400% in 18 months • Created site architecture, implementation plan, testing timeline and new daily content features for EasyColumbus.com resulting in 800% traffic growth • Implemented online email marketing program growing online database to over 6000 subscribers in six months • Created and distributed corporate and community-based communications to Easy Columbus stakeholders including CEOs, University dignitaries, government officials and local Columbus influencers • Created and planned signature events for Easy Columbus from inception to execution including neighborhood “hops”, campus outreach fairs and U-Nite, Columbus’ first college student festival • Created and facilitated Easy Columbus speaker circuit – marketing via public speaking the City of Columbus to college students, recruiters and other constituents • Facilitated all external communications, correspondence, and community relations on behalf of Easy Columbus to campus departments, Columbus business community, Easy Columbus Steering Committee/stakeholders and other constituents Show less

Columbus, Ohio Area