Agustina P. Email & Phone Number

Torquay, Victoria, Australia

• Work closely with the Head of Design to shape seasonal trends, prints, colors, and styles, creating a unified vision for the Women’s Apparel Hub worldwide.• Design a wide range of products including Dresses, Shirts, Skirts, Shorts, Swimwear, Jackets, Pants, Sweaters, Fleece, and Tees, enriching our product line with diverse and market-relevant offerings.• Lead the implementation of sustainable and innovative technologies and techniques, establishing our company as a frontrunner in the surf industry.• Ensure the integrity and quality of designs through meticulous oversight of fittings, fabric tests, and color approvals, ensuring our prototypes capture our original vision accurately.• Foster seamless collaboration within the design team, ensuring timely submission of graphics, fabrics, and trims for production, boosting efficiency and productivity.• Develop strategic product designs aimed at meeting annual category sales targets, fostering business growth and profitability.• Travel to our offices in Argentina and Brazil to collaborate with teams, conduct market research, visit stores, and participate in events, seizing market opportunities.• Direct the production and styling of products in studio photography, ensuring they align with our brand aesthetics and standards, and maintain visual excellence across various locations.• Engage and collaborate with stakeholders from key regions, America and Europe, to ensure our global collections meet the needs of customers in those regions.• Supervise the styling of our collection during both in-studio and destination photoshoots, ensuring the content effectively showcases our products while staying true to our brand identity and standards.

Torquay, Victoria, Australia

• Contributing to the global and regional theme direction by researching market trends, domestic and international markets, through sales reps and retailer feedback. • Working under direction from the Head of Design designing tees, fleeces, fashion accessories, placement print and yardages.• Working within the apparel and accessories team to ensure graphic continuity.• Completing accurate technical drawings and specification sheets on Adobe Illustrator to communicate design details for manufacturing. • Putting together range boards and spec sheets and handing over completed designs, including selecting materials and final washes to garment technicians.• Working as a team with the garment technician on product development, supplier liaisons, quality, and timely delivery of samples.

Remote

• Advised emerging brands on comprehensive brand strategy, identity, and concept direction, resulting in clear and compelling brand positioning that increased market competitiveness.• Conducted in-depth trend and market research to guide brands in aligning their offerings with current consumer preferences and market opportunities.• Planned, coordinated, and executed photo and video content production, enhancing visual storytelling and brand consistency.• Managed content planning, scheduling, and daily posting across multiple platforms, using relevant keywords to boost brand awareness and engagement, achieving measurable increases in follower growth and interaction rates.• Developed strategic advice on collection releases, drop strategies, and product diversity, leading to optimized product offerings that met market demand and maximized sales.• Provided guidance on sourcing materials, selecting manufacturers, and implementing sustainable practices, streamlining product development processes and improving overall product quality and sustainability.

Melbourne, Australia

Curated, fair trade fashion accessories and ethical gifts by women-led micro-businesses from around the world.• Conducted comprehensive market and competitor research to identify optimal brand positioning, resulting in a strategic plan that aligned with brand objectives and enhanced market presence.• Analyzed industry trends and aligned them with the brand's target audience, desired positioning, and commercial opportunities to strategically plan product ranges that boosted sales and customer engagement.• Executed a new brand strategy, leading a complete makeover of the brand's image and perception, which resulted in a significant increase in brand awareness and customer loyalty.• Designed inspirational mood boards and provided artistic direction, ensuring a cohesive and compelling visual identity that resonated with the brand's audience.• Conceptualized and executed product photoshoots, including researching and selecting models and photographers, which elevated the brand's visual content and appeal.

Paris Area, France

Paris based ready-to-wear brand. Whimsy fashion for the cool.• Researched upcoming trends and competitors, developed inspirational mood boards, and created CAD illustrations, contributing to the design concepts and development of the upcoming collection.• Sourced and selected fabric, trims, and materials; developed detailed tech packs and spec sheets; and communicated with suppliers to organize strike-offs and prototypes, ensuring timely corrections and meeting production deadlines.• Assisted in the Fashion Forward Dubai runway show by selecting models, coordinating garment fittings, event planning, and styling, leading to a successful and well-received presentation.• Supported the Paris fashion showroom presentation with model fittings and explaining the new collection to wholesale buyers, coordinating media coverage in Now Fashion, Harper's Bazaar, and other prominent fashion publications, increasing brand visibility and prestige.• Created lookbooks and line sheets for wholesale sales, facilitating clear and professional presentations to potential buyers.

Paris Area, France

Giorgia Viola Communication is a boutique PR and consultancy agency specialized in driving clients within the ultra-competitive luxury women’s market.• Assisted editors, stylists, and key brand influencers with selecting and procuring garments and accessories both in the showroom and remotely, resulting in over 20 pieces of weekly content for international publications.• Programmed monthly commitments and scheduled domestic and international shipments, ensuring deadlines were consistently met and reducing delays.• Maintained detailed records of digital and print publications featuring represented brands, tracking media coverage and impact.• Supported planning, stakeholder communication, and organization of fashion display showrooms during Paris Fashion Week, contributing to successful presentations and increased brand visibility.• Organized fashion shoots with key brand influencers, enhancing brand exposure and engagement through high-quality visual content.

Vail, Colorado, United States

Brookvale, Nsw

• Store preparation for opening and closing• Processing purchases and returns.• Receiving, checking and storing incoming merchandise• Maintaining visual merchandising and in-store displays in line with promotional and branding guidelines.• Engage with customers and maximise sales opportunity• Assist with stock replenishment

Buenos Aires, Argentina

• Research and develop styling proposals for fashion editorials and advertising campaigns• Communication with brands and press agencies to source garments and accessories• Liaison with celebrities and personal stylists to set up joint design proposals• Preparation of briefs to creative teams of fashion publications to provide inspiration and branding guidance.• Accountable for the organisation, preparation, packing and execution of materials needed for the photo shoot.

Buenos Aires, Argentina

Creative and innovative independent leather shoes and accessories brand.• Trend forecasting, research of competitors and commercial trends to assist in the design of the upcoming collection.• Sourcing, selecting and buying different leathers, fabrics, trims fastenings and embellishments• Design of embroideries and prints. Creation of spec sheets with manufacturing details.• Assisting with lab dip, strike-offs and quality control in the artisanal workshop• Liaison with wholesale buyers. Assist wholesale accounts with special make up (SMU) orders requests. • Prepare spec sheets for manufacturing.• Participating in consultancy, styling and collaboration meeting with head designers.

Master'S Degree, Business And Fashion, High Distinction

Activities and Societies:Completing my Master's degree in Fashion Business has greatly enhanced my professional skills, particularly.

Certificate, Fashion And Sustainability

Fashion is a global industry worth $2.4 trillion, employing around 50 million people, and is said to be one of the world’s most polluting.

Strategic Social Media Marketing - Bux Online - 6 Weeks Course, Business And Management

Understanding social media is crucial for product managers who will be operating in a digital environment. Product managers will learn how.

Bachelor Of Arts - Ba, Fashion/Apparel And Textile Design (Honours)

Course, Marketing/Marketing Management, General