Alejandro Flores, Mba. Email & Phone Number

New York, United States

Managing business with Importers and Distributors in the USA.

United States

Manage portfolio of wines from Chile (Escudo Rojo, Baronesa P.) and France (Mouton Cadet) in the East Coast (11 States) as well as in Illinois, Texas, and California by dealing with medium to large distributors such SGWS, Allied, Fedway, Burke Wines, M.Touton, etc.- Contributor of increase gross sales in 2022 to 3.5 million, distributed by two main US importers (Monsieur Touton Selection, NY and Shaw Ross International Importers, FL). - Influence and engage distributor partners relationships through the establishment of monthly, quarterly, and annual sales goals and objectives for case volume and distribution, resulting on constantly increasing new PODs and brand awareness in the market.- Manage and optimize A&P budget for each brand, as a result, saving budget and being able to introduce new programs in the following year. Follow budget, sales forecast, programming and strategy reporting to boards and Executive Management. - Develop and implement brand building strategy by motivate and educate our distributor teams. Sharing strong, insightful, and fact-based selling information that emphasizes the value of our broad portfolio, deep family history and powerful brand stories to motivate and excite our distributor team. Supporting employee engagement and retention at the distributor level.- Propose and implement strategies (PR events, wine trade shows/festivals, wine events/dinners, digital, communication). - Relationships with central marketing and communication, management team (internal), sommeliers, influencers, distributors … (external), with the intention to develop strong relations and successful partnerships.

Newark, New Jersey

Managed portfolio of Spanish, Chilean and Argentinean wines in the East Coast. Managed relationship between 6 producers with Importer and distributors. Elaborated and presented forecast, negotiated pricing and yearly programing. Brand planning and budgeting. Brand design, launch and sales training. Met with key accounts to maintain relationships, made presentations to introduce products, provide service and solve distribution problems. Negotiate and finally increase sales.Achievements:- Fueled annual growth 50%+ using regional brand objectives and key account development strategy- Increased sales of portfolio from $560K to $1.3M in the first year of operations.- Played an integral role in the acquisition of RedPuro wines by integrating the sales team, distributors, and suppliers into the OldWold Wine imports culture and network.- Successfully diversified a portfolio by introducing new producers and products from Spain, Argentina and Chile.

Warren, New Jersey

Morristown, Nj

Westfield, Nj

New York - Ny

Master Of Business Administration (Mba), A

Management Science, International Business

Activities and Societies: Harvard National Model of United Nations, Boston, MA February 2007Participated at UN model. Boston, MA

Advance Certificate, Level 3, Wine And Spirits

Activities and Societies: Wine and Sprits Education Trusts Certificate and Higher Certificate course, passing ".

Management Science, International Business

Activities and Societies: Debated "Economic opportunities for emerging countries in Latin America" forumStudied International Business.