Digital Marketing Analyst
CurrentKey Responsibilities: 1. Conduct comprehensive on-page SEO and website audits to optimize content, metadata, and site performance, enhancing search engine rankings and user experience.2. Undertake in-depth keyword research and competitive analysis, using insights to inform content strategies and optimize ranking potential on various search engines.3. Utilize Google Search Console and Google Analytics to track website performance, analyze traffic patterns, and identify opportunities for technical SEO improvements. 4. Manage off-page SEO activities, focusing on building high-quality backlinks and leveraging social media marketing to increase brand visibility and domain authority. 5. Collaborate with content creators and marketing teams to develop and implement effective, SEOfocused content strategies, ensuring integration of best practices across all digital content.