Apoorv Mathur Email and Phone Number
I am a field marketing lead at IBM, where I collaborate with various stakeholders across regions to improve the sales pipeline using account-based marketing strategies and tactics. I leverage my skills in performance marketing, C-suite marketing, and data-driven insights to create impactful and engaging marketing content and experiences that drive business outcomes and customer satisfaction.With over six years of experience in marketing, I have analyzed worldwide marketing campaigns and performance for IBM mainframe machines and software, using industry-leading tools such as Adobe Target, Google Analytics, and Python. I hold a PGDM in marketing from the Welingkar Institute of Management and a BE in mechanical engineering from the University of Mumbai. I am passionate about learning new technologies and applying them to solve marketing challenges and opportunities.
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Field Marketing Leader AbmIbm May 2023 - PresentBengaluru, Karnataka, India -
Marketing StrategistIbm Jun 2017 - May 2023Bengaluru Area, IndiaPart of the Performace marketing team from the IBM CHQ to help the Systems Business Unit of IBM achieve the marketing goals not only restricted to sales pipeline and opportunity progression using analytics but also drive overall marketing funnel from registrations to the closure of opportunities4+ years of experience using industry-leading tools such as Adobe targetGoogle Analytics, Google Adwords, HotJar, Telallium, Lotame, Optimizely, Python, Marketo, SPSS, Excel & IBM proprietary marketing tools such as Pearl & Ruby to convert data into actionable insightsA collaborative approach to work with various stakeholders of IBM systems at NA, MEA , Europe, APAC, Japan to improve the sales pipeline using various tactics of Account-based marketing, Data Science, Paid Media activities, Virtual Event activities, Testing & Personalization along with Marketing Campaigns.
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Marketing InternRiflexions Consulting Private Limited Feb 2017 - Jun 2017Bengaluru Area, IndiaBrand development Internal BrandingPerformance measurement system development External communication framework design -
InternshipHealthmonk Jul 2016 - Feb 2017BangaloreEnd to end process handling B2B Sales
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Summer InternshipMahindra & Mahindra May 2016 - Jun 2016BangaloreB2B Sales in school bus segment Analysis of safety features -
Technical Sales EngineerExcelsior Engineering Solutions Jun 2015 - Jul 2015Mumbai Area, India-Searching for new clients who will benefit from company services and maximizing client potential in designated regions-Developing long-term relationships with clients, through managing and interpreting their requirements-Working on after-sales support services and providing technical back up as required-Meeting regular sales targets and coordinating sales projects
Apoorv Mathur Skills
Apoorv Mathur Education Details
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Marketing -
Mechanical Engineering
Frequently Asked Questions about Apoorv Mathur
What company does Apoorv Mathur work for?
Apoorv Mathur works for Ibm
What is Apoorv Mathur's role at the current company?
Apoorv Mathur's current role is Field Marketing Account Leader at IBM | C-Suite Marketing | ABM |Driving Sales Growth with Analytics.
What schools did Apoorv Mathur attend?
Apoorv Mathur attended Welingkar Institute Of Management, University Of Mumbai.
What are some of Apoorv Mathur's interests?
Apoorv Mathur has interest in Economic Empowerment, Politics, Education, Environment, Science And Technology, Human Rights, Health.
What skills is Apoorv Mathur known for?
Apoorv Mathur has skills like Microsoft Office, Project Management, Business To Business, Microsoft Excel, Team Management, Business Analysis, Public Speaking, Powerpoint, Microsoft Word, Sales, Solar Energy, Solar Pv.
Who are Apoorv Mathur's colleagues?
Apoorv Mathur's colleagues are Rakurthi Venkateswarlu, Lavanya Ramamurthy, Fant Steele, Dheeraj Kumar Dasari, Sravan Vemulapalli, Thais Lopes, Nirupam Chakraborty.
Not the Apoorv Mathur you were looking for?
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Apoorv Mathur
Indore -
Apoorv Mathur
Strategic Bd Leader | Expertise In Revenue Growth, Market Expansion & Client RelationsJaipur -
Apoorv Mathur
Pursuing Computer Science Engineering At Reva University | Cloud Computing Enthusiast | Python | Sql | JavaBengaluru
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