Apple Chan Email & Phone Number

Credit Business: as Business Owner - a mission to make lending accessible, transparent, and ultimately, a positive experience for everyone.- leading the development of a completely new approach to lending, streamlining the entire application process. From eKYC to credit checks and loan disbursement to your e-wallet, everything happens within a few taps.- tapped into a vast market within ecosystem to drive top line, working across different industries like TELCO, e-commerce and travel, to offer seamless integration of our lending solutions as instant payment means. This makes financial services more readily available to everyone, from online/offline shoppers to frequent travelers.

-digital onboarding journey-risk accessment for new product and services-SME lending

Business Growth: - transformed and led a matrixed team across product, acquisition marketing, frontline, supporting units, and key stakeholders to deliver business growth (various KPIs include Market share, Revenue, Topline, Approval rate, Cross sell ratio and Penetration to Banking segment, adopt machine learning on online straight-through approval, Martech on targeting etc)- uplifted end-to-end service and sales qualities/experiences, formulated and implemented the strategic direction of the unsecured lending business via all distribution channels - Branch and Sky Branch(Call Centre), e-channels(Internet Banking, Mobile Banking & Chatbot, Webpage, Wechat).Green Banking: - led and launched the First Green Personal Loan in Hong Kong, promoting the popularization of electric vehicles to achieve zero carbon emissions.- developed a product roadmap at the Group level aligned with ESG strategy.

Enhanced Company Brand Presence and Proposition on CRA | Fintech Solutions | Cross border KYC:- led and launched publicity events and established meaningful connections with media, regulators, investors, and industry stakeholders.- led and organized online seminars, live broadcast seminars, and forums. These events attracted the participation of over 30 banks and financial institutions, with nearly 300 representatives registering and attending.- hosted local officials on our platform, invited influential leaders from various industries to speak at our events, and showcased product and fintech solutions.- led and organized media meetings and press conferences.Omni-Marketing: - developed a digital transformation strategy across all channels, including web, SEO/SEM, mobile APP etc.- developed promotions for fintech solutions include Finance Management Soution, e-KYC, Fraud detections

Highlights include:- as Product Owner of BOCHK Business Owner Loan, steamline to provide simple financing solution for SMEs.- collaborated with The Hong Kong Mortgage Corporation Limited (HKMC) to launch Microfinance Loans - offer ancillary support facilities to the borrowers in Hong Kong.- completed an investment project of a Consumer Finance Company in China at the Group level within the Bank.- conducted comprehensive product training for all distribution channels, including over 200 branches in Hong Kong.- as a trainer to present business development & risk insights at BOC Credit Card’s headquarters in Beijing and Branch network in GBA.

Marketing

Executive Certificate, Green And Sustainable Finance

Bba, Management Information Systems, General