Alisa Prathnadi Email & Phone Number

Co-founded a UX design studio that focuses on digital design for the human experienceLed overall: - Brand identity & redesign - Style guides, logos, and all other visual design assets - Visual design, illustration and business operationsManaged all client-facing: - Logistics & contract negotiations - Organizational business strategy & process optimizationCreated paper prototypes, wireframes and mockups for product designLed overall brand identity redesign, including style guides, logos, and other visual design assetsDeveloped responsive websites on multiple platforms including Squarespace, Webflow and WixPerformed user testing sessions to evaluate proposed changes and iterated designs based on user feedback

Self launched business for freelance design work (graphic, visual, logo, UX, and responsive web design)Executed total rebranding for multiple businesses including new logos, style guides, and marketing materialsConducted and synthesized user research to:- Test proposed designs with end users and clients- Help clients understand the landscape of their businesses- Strategize marketing techniques to further boost clients’ salesDesigned and developed multiple responsive websites with iterative cycles and feedbackPerformed commission-based illustration and original artwork sales through an online shop

San Francisco Bay Area

UX-focused management consultant, organizational change management analyst, ux designerEnabled widespread stakeholder engagement at a $60B Hi-Tech company by:- Leading a team to build an engagement hub for internal program users- Applying framework for portal design to engagement hubs for related transformation initiatives, resulting in a uniform user experience across programs and reported ease of usability from feedback surveys- Maintaining living internal program information & documentation- Training cross-functional program teams on how to use MS SharePoint for site buildingCreated visual design for transformation program by means of:- Curating design asset library to communicate design to extended program team- Internal BI organization branding, including templates, design patterns and a style guideCrafted storyboards for video series and led development of video animation

Los Angeles, California, United States

Led a team of 4 as a project manager and UX designerPerformed user research by means of:- Stakeholder interviews- End user interviews- Competitive analysis and persona building Producing designs of the vision and phased strategy of the implementation of the vision through storyboards, user flows and sketchesDeveloped lo-fi and hi-fi wireframes, and functional prototypes for user testingDeveloped a responsive website to:- Problem-solve for a lack of new clients- Expand beyond word-of-mouth and Yelp reviews- Performing usability testing to obtain behavioral and attitudinal user data