April Hamilton Email & Phone Number

Sylva, Nc, Us

New York City Metropolitan Area

New York City Metropolitan Area

New York, Ny

Greater New York City Area

New York, Ny

Expanded role to managing 3 direct reports across 4 lines of business.

New York, Ny

Manage a team of 2 in shaping the global brand strategies and product development for the Thomas & Friends Wooden Railway brand. Helped to launch an e-commerce site for Thomas Wooden Railway where we were able to drive over $3 million in incremental sales. Launched a new Fisher-Price Wooden Toy line, exclusively at Target.

New York, Ny

Led the global brand strategy and development of the Thomas & Friends TrackMaster segment. Worked closely with a talented cross-functional team in order to launch a newly "revolutionized" version of the toys, which was all about increased performance and satisfaction of play. Gained my certification in Digital Marketing from General Assembly in order to further my experience, as Fisher-Price becomes a more focused on the new millennial moms who turn to online platforms to inform their parenting decisions.

New York, Ny

Led the development and marketing strategy for the 3-time Toy of the Year award winning Sing-a-ma-jigs! Worked closely with the U.S. sales team to launch multiple online and in-store programs nationwide as well as led the strategy for successful PR launch.

New York, Ny

Led the brand management and operations of the Retinol skincare line, including but not limited to the development of a direct, e-commerce website, new product development, and marketing materials. Introduced two new skincare sku’s as part of the launch.Successfully pitched new product to retail buyers such as Ulta, Sally Beauty Supply and TJ Maxx. Managed the purchasing of all components and raw materials as well as managed operations of pick and pack warehouse in order to more maximize ordering efficiency and meet tight ship dates.

Coordinated production and purchasing of printed packaging materials including labels, boxes, sample packs and CDUs.Produced and trafficked artwork between Marketing, Nutrition and Advertising departments.Worked closely with more than 15 print vendors throughout the East Coast, California and Canada.Analyzed and developed more efficient and organized means of project management as NBTY grew.

Certified Professional Coach

How To Be An Effective Manager

Digital Marketing 10-Week Part Time Program

10-week part time course where I learned how to plan and execute a marketing campaign, while acquiring and engaging new users as well.

Ba, Psychology

Psychology

Transferred after 1st year

Education record