April Martin Email and Phone Number

• Content Optimization: Optimize listing content, including titles, descriptions, images, and other media, to enhance engagement and conversion rates• User Experience Enhancement - Collaborate with UX/UI teams to ensure that OTA listings provide an intuitive and seamless browsing and booking experience for users• Price and Inventory Management - Work closely with inventory and pricing teams to ensure that OTA listings accurately reflect product availability and pricing, optimizing competitiveness and profitability• A/B Testing and Experimentation - Conduct A/B tests and experiments to identify and implement best practices for OTA listing optimization• Client Consultation and Support - Provide consultation and support to clients, including Vacation Rentals (STR) and hotels, to help them maximize the performance of their OTA listings• Continuous Learning and Improvement - Stay updated on emerging technologies, tools, and techniques in OTA optimization and apply them to enhance performance continually

• Oversee all aspects of customer onboarding, training, and support processes.• Develop and implement a structured workflow to facilitate successful platform implementation for customers, significantly reducing onboarding time from 120 days to 45 days. These efforts paved the way for the company’s lucrative acquisition by TravelNet Solutions in November 2022.• Build HubSpot workflows and automations to streamline project processes and enhance efficiency.• Design and execute a comprehensive training program to promote customer adoption.• Conduct personalized training sessions via Zoom and Google Meet platforms.• Develop and maintain internal and external customer documentation.• Deliver exceptional customer support across various channels, including email, calls, and web chat.• Collaborate with leadership to advocate for customer needs and contribute insights for future product enhancements.• Represent Rented at industry trade shows to showcase products and engage with potential clients.

• Supervise and lead Onboarding, Training, and Customer Support teams.• Restructure departmental frameworks to foster cohesive and efficient teamwork.• Collaborate with Love Rentals, the comprehensive OTA management division of the company.• Contribute to the scoping and development phases of the Booking.com Beta connection project.• Conduct quarterly QBRs (Quarterly Business Reviews) with the C-Team, delivering insightful presentations showcasing metrics.• Enhance customer success by refining integrations with third-party software solutions.• Participate in industry trade show events, serving as a representative for CiiRUS.

• Efficiently oversee a portfolio of accounts generating over $2.5 million in revenue, spanning nationwide and Caribbean locations.• Cultivate and nurture enduring client relationships to foster trust and loyalty.• Establish and maintain a reputation as a reliable advisor to clients, offering strategic guidance aligned with their objectives.• Serve as the primary point of contact for all account-related matters, ensuring prompt and effective resolution.• Collaborate closely with clients to align strategies with their goals, aiming to enhance client retention and drive company revenue in accordance with predefined targets.• Record all client interactions meticulously using Salesforce and Zendesk platforms.• Ensure timely response and follow-up on client requests, as well as internal team inquiries, maintaining comprehensive documentation within Salesforce and Zendesk.• Deliver informative training presentations on the platform to clients as required.• Participate actively in scheduled conference calls to facilitate seamless information exchange, providing updates on ongoing projects and addressing any outstanding issues.• Offer strategic recommendations grounded in campaign performance analysis, market trends, and industry developments.• Implement established revenue optimization strategies to boost Average Daily Rate (ADR), extend length of stay, and minimize cancellation rates.• Continuously offer content recommendations to clients to aid in devising effective channel distribution strategies aimed at increasing bookings.

• Oversaw and updated the Keller Williams Customer database, ensuring consistent engagement with new prospects as well as existing clients.• Maintained open lines of communication with clients at various stages of the sales and buying process, offering support upon request by the Listing Agent.• Coordinated customer campaigns related to potential home sales, purchases, or For Sale by Owner listings.• Executed various errands, such as delivering signage, procuring office supplies, arranging client gifts, and interfacing with external vendors on behalf of the team.• Actively participated in company-sponsored events throughout the year to foster community engagement and brand visibility.• Developed and managed social media campaigns across all platforms to enhance brand presence and audience engagement.• Authored engaging blog posts utilizing WordPress platform to provide valuable insights and information to the target audience.

• Provide comprehensive administrative support to the Director of Sales & Marketing, Director of Catering, 3 Sales Managers, and a Catering Sales Manager.• Collaborate in the monthly review of forecast and budget accuracy to ensure financial objectives are met.• Serve as a primary point of contact between sales managers and clients, maintaining seamless communication in the absence of sales personnel.• Transition seamlessly into the roles of Catering Associate and Convention Service Associate during team member turnovers to ensure continuity of service.• Manage the processing of invoices, vendor contracts, and purchase orders to maintain efficient financial operations.• Assist in the coordination and execution of marketing plans to enhance brand visibility and market presence. Act as the administrator/key operator for ProfitSage, Hotel SalesPro, and Delphi systems, ensuring smooth operation and data integrity.• Facilitate lead coordination and tracking processes to optimize sales pipeline management.• Support traveling Sales Managers by assisting with leads, Requests for Proposals (RFPs), and contract management.• Compile and prepare comprehensive weekly sales reports comprising data from various operating systems.• Coordinate the selection, ordering, and inventory management of sales promotional items to support marketing efforts.During my tenure at the B Resort & Spa, I was honored to receive the Rising Star Award within my initial 90 days of joining the team, in recognition of my outstanding service and dedication to the organization. Additionally, I was bestowed with the esteemed title of Associate of the Year for 2014, further acknowledging my exceptional contributions and commitment. Moreover, I was privileged to be nominated for the 2014. CFHLA Pineapple Award for Back of House excellence, underscoring my continued dedication to excellence behind the scenes.

Provided sales and administrative support to a team of 5 and the Director of Sales & MarketingMaintained relationships with vendorsImplemented project management software (Basecamp)Created and maintained signage and promotional visuals at various department locationsWorked with vendors to design and purchase promotional giveaways.

•Provide exceptional customer service in a friendly and personal manner.• Offer suggestions to upsell products to further the customer experience.• Ensure a balanced bank, verifying coupons and tenders for accuracy. • Assist in the Pharmacy by verifying customer information such as address, verifying address and inputting data entries to fill prescriptions.• Ensuring fulfillment is done with diligence and accuracy. • Filing and verifying distribution of prescriptions to patients. • Providing further patient education when needed.

• Act as liaison between 20 Sales Manager(s) and clients in Sales Manager’s absence• Use various computer word processing tools and other software to produce contracts, correspondence and respond to caller inquiries• Distribute documents to appropriate persons to ensure prompt processing of information by hotel and supplier staff • Handle individual reservations for VIP clients. Ensure that all arrangements are handled properly. • Organize, file and retrieve documents• Cost Control Management, reconcile and route all invoices • Financial reporting and balance of monthly checkbook critique valued over $500,000 per month• Created an electronic and hard copy “Sales Tool book” to help each familiarize themselves with the two new properties• Various other duties as needed and required

• Managed all the details of the marketing operating budget• Maintained the Department Checkbook• Managed the Purchase Order Process for the Sales and Marketing Department• Generated miscellaneous reports for both internal and external use as needed• Monitored and maintains inventory of resort collateral, promotional items, etc• Provided incoming phone call coverage for the executives• Maintained calendars for executives• Coordinated and sets up meetings and events, as directed, and manages the details at those events• Managed travel schedules, expense reports, and other details for the executives• Handled any office management details, including ordering supplies, calling for repairs, sales car maintenance service visits, etc• Facilitated internal Marketing Requests and input jobs into Basecamp, a work-flow process system• Managed Gift Certificate and donation requests

• Provided administrative support to the Rental Mgmt team and Dir. Of Rooms Division• Responsible for ensuring invoices are processed in a timely manner• Ordered office supplies and scheduling vendors for services• Created the resort Safety Manual• Maintained email & schedule for the Director of Rooms Division• Created and manage multiple spreadsheets and training tools

• Created Standard Operating Procedures for multiple departments• Budgeted management and forecasting• Ordering and vendor scheduling• Designed effective training tools• Coached and counseled Team Members• Monitored payroll and team member scheduling

• Executed a department plan to save over $160,000 annually• Implemented a new VIP Program • Boosted up team morale to achieve above average Team Member Satisfaction scores• Established positive business relationship with owners, resort guests and team members• Interviewed and hired new team members utilizing the Predictive Index• Periodical review of work & provided training for staff

• Contacted guests pre-arrival (7 days after booking) to set expectations during their stay, initiating a relationship, and discovering the needs of the guest• Greeted guests, escort guests to the check in facilities, orients guests to the club and resort amenities• Provided a positive checkout and departure experience to all guests of the resort

• Managed multiple departments, including Front Desk, PBX, valet and housekeeping• Provided stellar service to high profile guests and multi-million dollar convention accounts• Responsible for closing the daily operations for all hotel functions

• Monitor functions, spending 95% of each day interacting with meeting professionals• Piloted a VIP program exceeding expectations of Corporate Guests and Executive • Managed small rooms only groups• Presented the “Shining Star Award” by the Dir. Of Conventions for exemplary service

• Maintain an inventory of vacancies, reservations and room assignments• Register arriving guests and assign rooms• Answer inquiries regarding hotel services and registration by letter, by telephone and in person, provide information about services available in the community and respond to guests' complaints• Compile and check daily record sheets, guest accounts, receipts and vouchers using computerized or manual systems

• Checks data from completed forms or other documents for accuracy and completeness and enters into database. Reviews audit reports and resolves errors to ensure integrity of data. • Identifies problems with database management policies and procedures and provides input into their revision.• Provides direction or assistance to users of information regarding data requirements and status of paperwork. • May train other data entry employees. • May assist in distributing reports.• Sorts and files paperwork. Performs related responsibilities as required.

• Type letters, memos, reports, etc. • Answer telephone and route calls to appropriate staff members. • Maintain files and records. • Arrange appointments for program staff. • Greet clients and visitors. • Open and distribute incoming mail and process outgoing mail. • Order and maintain adequate office supplies. • Manage petty cash fund. • Prepare mileage/travel vouchers for staff. • Perform other miscellaneous clerical duties, such as photocopying, faxing, filing, data entry, maintaining records, etc. • May record and prepare minutes of staff meetings. • Participate in the quality improvement process

• Perform various service duties and routine technical tasks• Monitor the patient's health• Keep nutrition and medication records• Provide daily living assistance• Do housekeeping• Companionship• Interpersonal skills are necessary for exchanging information as well as maintaining a courteous relationship with the patients, their families, their visitors and the medical staff.• Basic knowledge of the procedures, policies, standards and organizational structure o the health care facility you are going to be working with.• Performs and records all necessary duties such as: giving complete and partial baths, giving enemas, positioning patients, ambulating patients, making beds, taking vital signs, collecting specimens, feeding patients and determining intake, output, etc.• Moving of patients by lifting, positioning and transporting patients all the while following all safety precautions necessary.• Provide much needed emotional support not only to the patients but also to their families.• Properly communicate health care data to other members of the health care team which includes all changes noted.• Received an 11 month contract for Largo Medical Center's Emergency Department