April Mccoy Email & Phone Number

Santa Rosa, California, United States

Santa Rosa, California, United States

Hired to expand sales and market presence for this maker of high-quality hemp tinctures, skin care and ingestibles. Worked across the organization to identify opportunities for growth, then partnered closely with marketing, formulation, and legal to support product development and grow sales. Managed key customer relationships and negotiated partnerships with industry influencers.● Generated notable new revenue through newly procured private and white label contracts within the medical spa industry. ● Delivered significant revenue gains in a single quarter after opening and launching 298 doors and ecommerce lines for one of the nation’s largest retailers.

Santa Rosa, California, United States

Launched a consultancy providing business development strategies and other marketing and sales support for numerous start-ups and small business clients. ● Boosted revenue by 84% for a CPG manufacturer after creating and implementing brand messaging, social media assets, a business development strategy and promotional and incentive plans. ● Grew a startup CBD company’s presence by 247 doors, developing an impactful distribution strategy and engaging a manufacturer’s representative group.● Secured a $100K pre-sale and helped procure funding for a start-up that provides education through LMS (learning management systems) to schools.

San Francisco Bay Area

Became the highest-ranked woman in sales for the company, with leadership over a team that served 5,000 accounts across North America – selling to chain salons and spas, beauty supply stores and cosmetology schools. Following numerous acquisitions, eventually managed a high-performing team of 103 sales people. Grew top line revenue by 437% (from $12.3M to $53.8M+) during tenure – continuously improving margins and streamlining expenses. Also, generated 38% of the company’s ecommerce sales – representing CosmoProf’s highest dollar volume – and was the first division to launch ecommerce, significantly accelerating omni-channel strategy.

San Francisco Bay Area

Became one of three regional managers for CosmoProf. Brought flexibility and innovation to operate the NA Division as an independent business within the larger organization, placing a consistent focus on improving performance standards and boosting team motivation. ● Generated $2.5M+ in incremental sales annually after introducing a powerful new marketing strategy for the beard category. ● Recognized for leading teams to consistently exceed annual sales goals by an average of 9.14% YOY. ●Led a division expansion to Canada, growing annual sales there from zero to $673K.