April Mccoy

April Mccoy Email and Phone Number

Sr. Director of National Accounts at Reuzel | Business Development & Strategic Marketing | Driving Brand Affinity, Revenue & Growth within the Beauty Industry @ Reuzel
April Mccoy's Location
San Francisco Bay Area, United States
About April Mccoy

I’m a strategic, collaborative and growth-focused senior business leader with a career built around inspiring teams, designing sales strategies (and delivering record-setting results!), and forging enduring client partnerships that deliver unprecedented growth. I have specific experience driving brand affinity and profitability for businesses in the beauty and CPG sectors.Equal parts analytical, visionary, and creative, I excel in navigating complexity, anticipating trends and building data-informed strategies that support transformation and change. As a leader, I strive to arm people with the education, tools, and guidance they need for success then inspire them to deliver their absolute best work.Key Skills: Sales Leadership, Vision Setting, Strategic Planning, Channel Management, Account Management, Team Leadership, Training & Developing Talent, Relationship Building, Contract Negotiation, Sales Forecasting, C-Level Presentations, Budgeting.I’m excited to meet new people and welcome you to connect!

April Mccoy's Current Company Details
Reuzel

Reuzel

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Sr. Director of National Accounts at Reuzel | Business Development & Strategic Marketing | Driving Brand Affinity, Revenue & Growth within the Beauty Industry
April Mccoy Work Experience Details
  • Reuzel
    Sr. Director Of National Accounts
    Reuzel 2023 - Present
    Santa Rosa, California, United States
  • Ecofibre Limited
    Vice President, Professional Beauty
    Ecofibre Limited 2021 - 2023
    Santa Rosa, California, United States
    Hired to expand sales and market presence for this maker of high-quality hemp tinctures, skin care and ingestibles. Worked across the organization to identify opportunities for growth, then partnered closely with marketing, formulation, and legal to support product development and grow sales. Managed key customer relationships and negotiated partnerships with industry influencers.● Generated notable new revenue through newly procured private and white label contracts within the medical spa industry. ● Delivered significant revenue gains in a single quarter after opening and launching 298 doors and ecommerce lines for one of the nation’s largest retailers.
  • Alm Consulting
    Sales Strategy & Business Development Consultant
    Alm Consulting 2020 - 2021
    Santa Rosa, California, United States
    Launched a consultancy providing business development strategies and other marketing and sales support for numerous start-ups and small business clients. ● Boosted revenue by 84% for a CPG manufacturer after creating and implementing brand messaging, social media assets, a business development strategy and promotional and incentive plans. ● Grew a startup CBD company’s presence by 247 doors, developing an impactful distribution strategy and engaging a manufacturer’s representative group.● Secured a $100K pre-sale and helped procure funding for a start-up that provides education through LMS (learning management systems) to schools.
  • Cosmoprof Beauty
    Senior Director Of Sales, National Accounts
    Cosmoprof Beauty Oct 2016 - Jun 2020
    San Francisco Bay Area
    Became the highest-ranked woman in sales for the company, with leadership over a team that served 5,000 accounts across North America – selling to chain salons and spas, beauty supply stores and cosmetology schools. Following numerous acquisitions, eventually managed a high-performing team of 103 sales people. Grew top line revenue by 437% (from $12.3M to $53.8M+) during tenure – continuously improving margins and streamlining expenses. Also, generated 38% of the company’s ecommerce sales – representing CosmoProf’s highest dollar volume – and was the first division to launch ecommerce, significantly accelerating omni-channel strategy.
  • Cosmoprof Beauty
    Director Of Sales, North America National Accounts
    Cosmoprof Beauty Feb 2008 - Oct 2016
    San Francisco Bay Area
    Became one of three regional managers for CosmoProf. Brought flexibility and innovation to operate the NA Division as an independent business within the larger organization, placing a consistent focus on improving performance standards and boosting team motivation. ● Generated $2.5M+ in incremental sales annually after introducing a powerful new marketing strategy for the beard category. ● Recognized for leading teams to consistently exceed annual sales goals by an average of 9.14% YOY. ●Led a division expansion to Canada, growing annual sales there from zero to $673K.

April Mccoy Education Details

Frequently Asked Questions about April Mccoy

What company does April Mccoy work for?

April Mccoy works for Reuzel

What is April Mccoy's role at the current company?

April Mccoy's current role is Sr. Director of National Accounts at Reuzel | Business Development & Strategic Marketing | Driving Brand Affinity, Revenue & Growth within the Beauty Industry.

What schools did April Mccoy attend?

April Mccoy attended University Of California, Berkeley.

Not the April Mccoy you were looking for?

  • April McCoy

    I Am A Driven, Energetic, And Outgoing Individual Who Loves Working With People. I Am Well Versed On Helping My Team Be Successful.
    Statesville, Nc
    2
    yahoo.com, homestarltd.com
  • April McCoy

    Washington Dc-Baltimore Area
    3
    hotmail.com, uncfsp.org, wvi.org
  • April McCoy

    Financial Data & Reporting
    Seattle, Wa
  • April McCoy

    San Diego, Ca

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