Principal
Current
Marietta, Georgia
524 Creative is a Marietta-based marketing and advertising agency servicing local and nationally known brands for over 18 years. As a co-founder and principal I have led marketing and full corporate rebranding efforts including both digital and traditional media. I advise executives on strategy, lead teams, and manage full projects and budgets. 524 has won numerous MarCom, Communicator, Davey and Ava awards. Some project highlights include:● Completed multiple successful rebranding initiatives● Fully rebranded Westin Rio Mar resort to the Wyndham brand in six weeks. Developed strategy, marketing materials, direct mail/email announcements, and on-site signage. Managed $1M+ media budget and produced creative for a nationwide ad campaign. ● Designed & executed a rebranding, social media and email marketing initiative for Henry’s Louisiana Grill resulting in 200%+ increase in Facebook followers, 17% one year increase in newsletter subscribers, 15% revenue increase. They expanded seating by ~50% to accommodate demand.● Designed a back-to-school vaccination Facebook campaign for Cobb & Douglas Public Health that reached over 20K viewers and increased vaccine appointments by 25%.● Rebranded Town Center Community Improvement District, developed new logo, site and marketing materials. Managed social, PR, events, etc. ● Completed an extended engagement for Millenia 3 to create new brand, logo, corporate identity, messaging, site, collateral, tradeshow booth, signage, and ads. ● Developed content/ads in USA Today, NYT, Chicago Tribune, Travel & Leisure, Caribbean Travel & Life, Meetings & Conventions, AAA’s Going Places, Atlanta Business Chronicle, Atlanta Magazine,
