April Hansen Email and Phone Number

Currently pursuing a Master's in Public Health with a concentration in nutrition and an anticipated graduation date of December 2023. I am passionate about upstream food is medicine approaches to advancing health equity and social equality and building toward a future where access to healthy, nutrient-rich food is a primary source of preventive care. My primary interests of focus include: improving nutrition security through investment in local food systems and farm-to-family programs; breast/chestfeeding support and early nutrition education for families to improve health outcomes long-term (particularly among historically underserved population groups at higher risk of health disparities); hands-on cooking education to improve perceptions and self-efficacy in preparing healthy meals; as well as community engagement and coalition building as a mechanism for leveraging collective resources and power to drive systems change.

Assist lead planner in producing thoughtfully curated celebrations. • Liason for lead coordinator, vendors, and clients, overseeing day-of design and production. • Effectively managing timeline and coordinating on-site logistics with keen attention to detail. • Key responsibilities include: welcoming guests and consistently catering to their needs, directing and assisting with event setup and breakdown, supervising vendors and waitstaff. • Improvising contingency plans as unexpected circumstances arise with positivity and poise.

• Maintained the on-site gardens at Grand View Boulevard Elementary; weeding, harvesting, and assisting with general upkeep to ready the garden for the school year.• Adapted and revised nutrition education curriculum materials for the 2021-2022 school year, ensuring that all lesson plans and recipes aligned with the program's latest nutrition goals and that the language was culturally inclusive.

•  Strategically crafted robust, insights-driven social storytelling solutions to drive awareness and measurable growth for prospective brand partners. Programs pitched incorporated the full suite of HelloSociety products including Influencer activations, socially-optimized videos and animations, and experiential events.• Collaborated cross-functionally with The New York Times' strategy and creative divisions to concept high-impact integrated campaign ideas for renowned brands spanning fashion, food and beverage, travel, CPG, and automotive.• Responsible for equipping sellers with thoughtfully curated pitch decks, POVs, and one-sheets to effectively position HelloSociety to prospective partners in market, with the goal of cultivating new and existing client relationships. • Served as the lead strategist on key account wins including StriVectin, De'Longhi, MCM, ASICS, and Braun.• Curated weekly content for company Instagram.

• Led all marketing efforts for Tea’s wholesale business, equipping boutique partners with opportunities and resources for driving sales and engagement in their communities. Owned production of wholesale marketing tools, including in-store signage and collateral, monthly sales calendar and newsletter, and branded framework for experiential sales campaigns• Managed editorial calendar, thoughtfully planning daily content to align with key brand messages and marketing initiatives in support of seasonal drive times and overall business objectives. Grew Facebook followers by 13.8%.• Managed Tea’s bi-annual Fundraise with School Days program, raising money for over 400 schools and nonprofits nationwide. Outreach efforts resulted in a YOY increase in participation of 13%, and a 12.8% increase in revenue.• Reinvented the Fundraise with School Days marketing plan by incorporating paid advertising opportunities to amplify program awareness. Forged a $12K partnership with the National PTA, working with internal and external stakeholders to develop engaging go-to-market assets designed to target schools nationwide through digital and experiential channels.• Organized and orchestrated branded events in their entirety, overseeing all stages of planning and production.

• Collaborated cross-functionally with Creative Director, design team, and internal stakeholders to conceptualize and produce effective direct mail marketing collateral in support of key business objectives• Developed fresh, seasonal messaging strategies for an array of product verticals, including the launch of Shutterfly’s new Statement Gifts collection• Projects include: 12-16 page booklets, sale postcards, print and package inserts, product inserts, as well as captions and site descriptions for all new photo book styles

• Aided in shaping the dynamic brand voice behind the inaugural Life is Beautiful Festival, producing digital content and event launch materials• Produced marketing and UX content for Vet On Demand, a veterinary telemedicine mobile app and website. Projects included interface copy, onboarding screens, website copy, and on-going UI and feature improvements.

• Worked with global B2B and B2C clients to distill their sales pitch and generate new leads through high-conversion, direct marketing content in the form of custom-built landing pages and highly targeted ads

• Served as project-level production lead and centralized communications point for all new business initiatives including key pitches, proposals, RFP/RFI responses, case studies, and award show submissions. Increased new business success rate, winning big-name accounts including Oakley, VMware, and BNY Mellon• Prepared project estimates, proposals, and production timelines; managed project workflow and performed quality control assurance to ensure deliverables were expertly executed and timely • Actively supported the Virgin America account team with day-to-day project and client needs• Managed client and team feedback, proofread, and verified production specs• Conducted category and competitor research to stay on the pulse of industry trends and help identify new market opportunities and best practices

• Spearheaded company communications including managing and developing cross-channel creative content for websites, blogs, social media, print, and other key marketing channels•  Responsible for planning, developing, and implementing omni-channel marketing and brand initiatives for clients to optimize their online presence and increase marketing effectiveness• Collaborated with the design team to build a cohesive brand strategy to ensure a consistent brand voice and message across all communication touchpoints

• Leveraged my creative messaging and storytelling skills, and my knowledge of fashion-forward style to write engaging, promotional copy for the store blog• Assisted with the styling and set up of in-store displays and visual merchandising• Established excellent rapport with clientele by ensuring the highest level of customer service and satisfaction• Helped track customer retail sales, assisted in processing and replenishing floor merchandise

• Crafted up to five playful, yet informative Daily Deal features each week, increasing visibility for local merchants, piquing consumer interest, and driving high-quality customers to buy their products and services• Worked with local vendors to develop and coordinate Daily Deal experience packages offered to online customers• Wrote creative and engaging content for the company blog

• Assisted lead consultant on day-of set up and activities for more than eight weddings to ensure all details were seamlessly executed and a memorable experience was had by all• Coordinated up to four wedding vendors per event and served as the single point person to answer questions and facilitate up to 200 wedding guests

• Designed and produced custom e-flyers, special event menus, and creative e-mail marketing content for select New York and San Francisco hotels and restaurants using Adobe Creative Suite