April Reid Email & Phone Number

Simpsonville, Sc, Us

United States

United States

Greenville, South Carolina Area

At Crescentlink, I led and mentored two Account Executives in targeting opportunities, developing client relations and driving long term business and profitability. Responsible for directing national business development and strategic planning, I worked collaboratively with operations and implementation teams to maximize engagement and expand growth. We sold directly to senior leaders (CIOs, CFOs and City Managers where we shared the business, technical and financial value of our fiber mapping software solution. Responsible for pipeline development and client relationship management, I applied my strong understanding of market conditions and competitors to develop and optimize campaigns and services -- which led to a dramatic increase in business growth.Some of my achievements and responsibilities include: ✔ Boosted ARR (Annual Recurring Revenue) 23%, and achieved an average increase of 15% per client through tenure ✔ Increases pipeline 20% through sales incentives, cold calling, and market research ✔ Directs social medial marketing campaigns resulting in increased brand awareness including increasing LinkedIn followers 26% and Twitter followers 21% ✔ Manages tradeshow booth and coordinated all national and regional events✔ Oversees strategic accounts and negotiates $M strategic software contracts ✔ Conducts ‘Conversations That Sell’ and ‘Genuine Sales’ training on strategic selling, relationship building and negotiations ✔ Leads an evaluation committee and made recommendations for a new company-wide CRM ✔ Develops sales process with tracking instrument credited for driving customer engagement and revenue growth

At Encore, I collaborated with and sold to K-12 and HigherEd institutions and largest school districts in the US. I effectively and profitably prospected and built new relationships resulting in an enhanced customer experience. Thinking strategically, I served as a liaison between marketing and sales to expand growth outside of the normal sales, partners, and customers channels. I successfully identified new market opportunities, developed client relations and expanded the customer base.Some of my achievements and responsibilities include: ✔ Grew market share of key business unit over 100% in 2016. ✔ Increased National Cloud revenue over 300% between 2014 and 2015. ✔ Managed National Accounts and signed over $1M in net new customer revenue in 2013.✔ Negotiated and won a large Statewide procurement contract.✔ Designed display booths and represented Encore at national/regional educational trade shows and events.✔ Worked with production company to create two video testimonials and guide customers through interview questions. Ensured video product was to client’s satisfaction with testimonials used company-wide. ✔ Awarded for 2015 Women of the Channel and Power 50 Solution Providers✔ Awarded for 2014 Women of the Channel and Power 50 Solution Providers✔ Member of 2013 Chairman’s Club

Simpsonville, Sc

Exercising my entrepreneurial spirit, I co-founded a local communications and technology company specializing in the design and implementation of cabling systems for voice, data and video. We specialized in structured cabling, voice/data services, telephone systems, access control and security camera systems. I oversaw all daily business operations including marketing, sales, finance, staffing and human resources. Together we drove revenue through exemplary client relations and customer service. My responsibilities covered negotiating and closing large deals and ensuring the quality implementation of service level agreements.Some of my achievements and responsibilities include: ✔ Built company from the ground up to hundreds of clients ranging from start-ups to Fortune 500 companies. ✔ Consistently increased market share and revenues YOY. Directly established and managed high-value, key client relationships. ✔ Served as a Business Consultant helping clients gain a competitive advantage and succeed. ✔ Managed vendors obtaining best price, delivery times, service and level of quality.

Greenville, Sc

In 1998 I rejoined Sprint where I drove new business growth for $3M in portfolio of state-of-the-art network solutions. Quick to establish rapport, I enjoyed developing strong relationships with C-level executives, business unit owners and decision makers. I sold various Cisco and Nortel networking, VoIP and data solutions and had success building awareness by demonstrating the products value proposition and ROI.Some of my achievements and responsibilities include: ✔ Secured and closed a large, major national account with over 300 locations. ✔ Successfully reduced main accounts past-due balances by 50%. ✔ Awarded Sprint Peak Performer in 2003, Achieved 143% of Quota✔ Awarded for Pinnacle Award in 2001, Achieved 198% of Quota✔ Member of 1998 Master Club, Achieved 227% of Quota

Studied, Accounting And Marketing

Education record