20+ years experience in marketing & advertising. Business strategy, creative direction, graphic design, illustration, and copywriting of all forms of content and display media.Alderbrook Resort & Spa • UCLA • Campbell’s Soup Co. • Yogi Tea • Smartwool • Dr Martens • CRKT • Sigma Photo • Camelbak • Norwegian Cruise Lines • Xerox • Golden Temple • Mason County Tourism • Timberline Lodge • Wellhaven Pet Health • Hyphn • Yakima • David's Bridal • Merck • Full Sail Brewing Co. • Sun Valley Resort • Extensis • CBUSA • Gorge.net • GoHealth • Nike Golf • KEEN Footwear*Brand Strategist*• Who your company is and is not.• Who your audience is and is not.• Writing and designing brand identity. This could be the whole suite including brand narrative, brand attributes and persona, and brand guidelines, or it could be filling in the gaps on any pieces missing that articulate the brand. For example, filling the gaps could include creating logo versions that work to specifications for social media profile images.• Brainstorm marketing and advertising ideas.• Perform thorough competitive marketing analysis which culminates in a report that shows market opportunities within your competitive landscape.*Content Strategist*• Align your business goals with your marketing story.• Help identify core business attributes that resonate with your audience.• Guide visual asset creation and copywriting that connects the dots.• Build monthly content calendar.• Recommend where to tell what story and how (strategize platforms—Website, YouTube, Instagram, etc.)• Align content on calendar with key events and date on your business calendar. Find ways to join conversations that are already happening out there in an authentic way.*Creative Lead* (for print/physical art and digital)• Graphic Design, Illustration, Copywriting • Logo, brand guidelines suite, t-shirt design, posters, social media content, books, print and digital ads, business cards, website design, chalkboard art, trade show booth, corporate presentations, anything you can think up!*Social Media Production*• Build monthly content (as outlined in the monthly creative calendar) into selected platforms. This could be repurposing the same content across multiple channels with image size and copywriting best practices at play.• Report social media performance. Recommend future placement and show what content is resonating. Does it line up with desired sales?• Recommend advertising spend per platform.