Are you with a B2B marketing agency looking for GTM evolution, differentiation and better, more scalable delivery processes? Or a Tech/SaaS org serving business/strategy pros interested in unlocking the power of customer engagement to drive lifetime value and renewals? We should talk.I am a marketing services innovator, optimizer, and evangelist with almost two decades of experience serving B2B SaaS Marketers. I led every step of launching, scaling, and growing Forrester Research's first agency-style practice producing custom content assets and programs. From initial launch, I grew the NA practice to over $22 million annually and 45 staffers, and helped stand up regional branches of the practice in EMEA and APAC. I also led the integration of Forrester's Sirius Decisions consulting staff and services from 2018-2022, creating a richer and more connected suite of B2B consulting services that serve Forrester's overall portfolio through client enrichment.I thrive at the intersection of Services innovation/leadership and GTM+messaging strategy. I believe the sweet spot for success is the intersection of a connected customer who believes in the power of your solution to solve their problem, and engaged employees invested in delivering those outcomes. When those 3 elements are in harmony, you unleash a nearly unstoppable force for growth. My passion is building high-performing products/services, developing and scaling customer and portfolio-centric processes, and leveraging my expertise in GTM, culture-building, and messaging/content to drive growth. I am an approachable, hands-on, and empathetic leader. An incorrigible optimist, passionate evangelist, connector, and coach. And a mental and physical wellness enthusiast and advocate.My key areas of expertise include: Revenue Generation, Delivery Optimization, Budgeting/Cost Controls, Research Design/Data Analysis, GTM/Portfolio Marketing, Client Relationship Management, Team Leadership/Building, Product Marketing Strategy, Brand Development, Expansion, New Products & Services, Customer Engagement, Portfolio support, Change Management, Onboarding/Training, Content Marketing Strategy, Increased customer lifetime valueMy hobbies include singing/music, pilates, weight training, and cycling. I am a passionate mental and physical wellness advocate.I look forward to meeting you! You can reach me at lawson.april@gmail.com.