April Macdonald Email & Phone Number

Virginia Beach, Virginia, United States

Virginia Beach, Va

Manage special projects including re-branding efforts, internal IT, surveys, procurement, and project management.

Virginia Beach, Va

Virginia Beach, Va

Virginia Beach, Va

I oversee payables, receivables, and business reimbursements.

Ft. Lauderdale, Fl

Virginia Beach, Va

Lead all cross-channel marketing efforts including (but not limited to) social media, email, search engine, and SMS to strategically support overall marketing and sales objectivesManage webstore marketing strategy, schedule, analytics/metrics framework, and reportingStrategize with webstore team to plan marketing campaigns, e-commerce improvements, and retail initiatives in support of the overall B2C business objectivesDevelop and manage a customer retention program to encourage repeat customersDevelop, maintain, and manage affiliates program/partnerships that support NEXCOM core values and missionCultivate relationships with Navy community using appropriate print publications and online channelsMaintain brand consistency by working with other marketing departments and coordinator cross-channel messaging, advertising, and promotionsDevelop understanding of Internet retail and marketing best practices to drive and optimize webstore traffic; identify, evaluate, and introduce emerging online marketing technologies into marketing programEstablish and maintain effective working relationships with all necessary departments to develop and implement a company-wide marketing planDrive marketing innovation though tests and iterations with measurable resultsCollaborate with Marketing Communications department to ensure delivery of all marketing activity within agreed-upon budgetCollaborate with Marketing Insights department to evaluate customer research, market conditions, competitor data and implement marketing plan changes as neededCollaborate with NEXCOM Public Affairs Office for the achievement of frequent, timely and positive media coverage for www.myNavyExchange.comRespond to customer questions and complaints in a timely manner

Use NEX's social media presence to monitor, respond, and engage with information being circulated about the brand or relevant to the brand. Interact with customers directly to engage in conversation and promote the brand which encompasses approximately 300 locations worldwide.

Managed the creation and execution of social media marketing plan from a business-to-business perspective including brand consistency, proper use of media, content syndication, strategic planning, and reporting. Interfaced with key accounts in the heavy equipment, material handling equipment, agricultural equipment, and commercial truck industries to successfully execute the launch of partnerships and other co-produced projects resulting in over $2.5 million dollars in sales revenue. Managed aspects of new product releases including the orchestration of company indoctrination to ensure teams are knowledgeable of new products. Successfully planned and executed tradeshow exhibitions and dealer meetings to increase ROI and business visibility (approximately 6-10 per year). Analyzed industry in relation to economy to assist business development and strategy. Conducted competitive analyses to determine business strengths, areas for improvement, and implemented findings into marketing and business development strategies. Forecasted marketing expenses and consistently operated within $120,000 budget.

Successfully executed original equipment manufacturer (OEM) partnerships resulting in over $500,000 in sales revenue (January 2008 – March 2008).Managed OEM partnership launch components including marketing, administrative duties, sales indoctrination, customer service indoctrination, fulfillment, and revenue/brand penetration reporting.

Produced educational seminars resulting in over $30,000 in revenue in just three months.Negotiated best rates with suppliers and vendors.Developed highly effective marketing campaigns using aggressive promotion.

Served as contact for venue and media partners to ensure partnership fulfillment in accordance with contracts. Compiled and presented advertising recaps and media coverage for venue and event sponsors of the nTelos Wireless Pavilion (Portsmouth, VA).

Supported sales staff in developing new customers and servicing existing clients. Designed sales proposals and performed administrative duties including management of company customer relationship management system.

B.S, Psychology

B.A, Communications