April Penney Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, Canada Area

- Developed, executed and evaluated comprehensive communications plans to support exhibits, marketing-led initiatives and environmental sustainability efforts at the Vancouver Aquarium as well as fundraising events for Ocean Wise- Contributed to the overall editorial and digital strategy for the organization to maximize storytelling, brand positioning, promotional and digital engagement opportunities (including social media)- Led media relations for the Vancouver Aquarium by developing and distributing story pitches and comprehensive media kits as well as coordinating and hosting media onsite, including influencers and celebrities, international travel and tourism media, family and lifestyle bloggers, and local news outlets resulting in a 10% increase in media mentions and impressions year over year- Developed and prepared communications tools, including briefing notes, backgrounders, speaking points and presentations to support spokespeople and senior leadership team- Provided communications council and messaging to respond to issues

Vancouver, British Columbia, Canada

Vancouver, Canada Area

One of Canada’s leading hospitality groups, Toptable Group has six elegant, yet approachable, award-winning restaurants in Vancouver and Whistler: Araxi, Bar Oso, CinCin, Blue Water Cafe and West, as well as the chocolaterie, patisserie and café, Thierry. - Supported all media relations activities, including hosting media, developing and distributing press releases, maintaining media room and media lists, and monitoring media- Developed creative story ideas to support each venue- Managed social media presence, including developing strategy, creating content and encouraging brand engagement- Created, distributed and evaluated results of email campaigns, including monthly newsletter - Provided copywriting for collateral, advertising and website content - Oversaw charitable donation requests

St. John'S, Nl

- Managed community relations events by developing and executing event plans and promotions, leading to a 15% increase in sales and customer count on event days over 2013- Maximized public relations opportunities by developing and distributing media releases, fostering relationships with and addressing inquiries from media, and coaching spokespeople, resulting in a 70% increase in media coverage over previous years- Strengthened online footprint by redesigning the website and growing social media, resulting in a 22% increase in Facebook reach and establishment of a YouTube and Instagram presence- Launched and promoted the Harvest Hut food truck through in-store communications, public relations, and social media initiatives

Fredericton, Nb

- Developed and implemented multi-platform promotional plans while managing the budget for the season's book list, achieving both book sales and budgetary targets- Created press kits, developed and distributed press releases to secure reviews, interviews, and other coverage in online, print, and broadcast media - Planned and executed multi-city author promotional tours for more than ten authors- Maintained a strong online presence on Twitter, Facebook, and the website

Fredericton, New Brunswick

- Developed blog posts for Fredericton Tourism by researching, writing copy, and editing- Established and managed a social media presence for Grainful

Vancouver, British Columbia

- Initiated the social media presence by developing and implementing a social media strategy, establishing and growing an engaged community on key platforms- Maximized public relations opportunities by developing media releases, fostering relationships with and addressing inquiries from media, and coaching spokespeople, resulting in a 30% increase in media coverage for specific campaigns over previous years- Equipped internal stakeholders with tools to plan, execute, and maximize impact from local and regional marketing activities leading to a more efficient use of marketing funds- Assisted with the development and execution of marketing and advertising programs- Managed Brand Ambassador team- Executed external events by developing event plan, acquiring staff, product and marketing resources, managing event day activities, and maximizing brand presence

Vancouver, British Columbia

Burnaby, British Columbia

- Developed and executed marketing initiatives while adhering to an allotted budget- Developed marketing materials by providing copywriting, editing, and layout support while coordinating with graphic designers and printers- Promoted and maintained the website which resulted in a 23% increase in unique visitors- Planned and executed community-based public relations events (such as Hats Off Day, Burnaby’s biggest parade and street festival) and membership-based events (such as the AGM)- Revitalized the sponsorship strategy for Hats Off Day that lead to a 75% increase in funds raised

Burnaby, British Columbia

St. John'S, Newfoundland

Ottawa, Ontario

Bachelor Of Commerce (Co-Op), Marketing & Entrepreneurship

- Concentration in Marketing and Entrepreneurship - Biology minor - Received Pass With Distinction for Co-op work terms I, II and III

Education record

- Completed a continuing studies course: French Intermediate Level I

Education record

- Completed continuing studies courses: Basics of Communication Design, The Art of Fonts, Drawing for Design and Adobe Illustrator.