April Romeos Email & Phone Number

-Developed and executed a comprehensive marketing strategy to raise brand awareness and drive engagement via social media (paid and organic), email marketing, tradeshow and events, and advertising efforts-Managed social media and email marketing automation as well as CRM to implement and track campaigns, measure performance, and optimize efforts for improvement-Cultivated strong relationships with community partners and associations, and planned marketing and sales participation in tradeshows and special events to continue raising brand awareness-Worked with cross-functional teams to ensure that all marketing initiatives aligned with company goals and objectives and were integrated into the sales strategy-Analyzed marketing data and metrics, and reported on KPIs such as engagement, pipeline generated, revenue influenced, ROI, and other relevant metrics-Created compelling content for email marketing, social media, website, and more; managed planning and execution of all campaign efforts to promote services, events and additional offerings-Managed corporate communications and corporate social responsibility (CSR) efforts

Orange County, California Area

-Implement communications strategy to drive reach, engagement and ROI across blog and social media channels-Partner with PR teams to showcase brand products and new launches -Featured by brands such as Target, Aki-Home, zpizza, Conair, Another Love Clothing, and Naturally White OC-Create and execute social media content and campaigns for Instagram, Facebook and Pinterest-Average 10.9% engagement rate per Instagram post-Attract an average of 65 new Instagram followers per month since July 2018-Research, write and edit relevant, themed blog content to attract readers-Shoot and edit photo and video content for blog and social media channels-Compile audience metrics and insights to improve content and generate sales via affiliate links-Manage online community by responding to comments and questions daily, and engaging with other bloggers and social influencers-Maintain strong relationships with affiliates-Use HTML to enhance website layout and user experience-Manage and maintain content posting calendar

-Created and implemented strategic public relations and social media campaigns for key product launches-Managed and collaborated with 60 global marketing teams to ensure omnichannel public relations and social media campaign implementation and execution -Led design and implementation of cohesive and unique experiential programs and events, globally, collaborating with Public Relations, Social Media and Global Marketing teams -Developed and planned special events for key product launches and brand partnerships, globally, such as the Stay Naked and Naked Honey campaign launches with performances by Lizzo, Karol G, Ezra Miller, and CL-Global execution of innovative and sustainable mailers to announce new product launches to influencers and media, cultivating strong relationships

City Of Industry

-Developed and implemented strategic public relations programs for key brand initiatives and product launches to build awareness and support among trade and consumer media; more than doubled media impressions in 12 months taking the brand from 2.5BB in 2016 to 6.4BB in 2017, with 87.5MM ad value-Created and executed innovative mailers to announce new product launches to press and influencers-Cultivated strong relationships with media, influencers, and internal and external partners-Planned and executed all events for new product and campaign launches in the U.S. and Canada, enhancing customer experience via new and innovative experiential components such as VR; coordinated logistics, wrote speeches, managed talent and teams; managed real-time social media content; provided information to all event participants including media -Managed Communications team of four overseeing PR projects, sample requests, photography, and videography-Collaborated with cross-functional team managers to prioritize projects, and to ensure omnichannel messaging online and in stores -Managed three agencies overseeing influencer marketing, media relations and community management across the U.S. and Canada; handled onboarding and 2-day training of new PR agency-Refined social media strategy, enhanced digital footprint and managed community through strategic and creative content; oversaw content creation including photo and video shoots-Wrote, edited and created marketing materials such as mailer inserts, press releases, web content, brochures, fact sheets, and ad copy-Created monthly recaps summarizing event performance such as attendance, impressions, PR ad value and EMV

Greater Los Angeles Area

-Developed and implemented strategic public relations plan to build brand awareness and support global expansion into new and existing markets maintaining brand voice and key messaging; main point of contact for media; pitched stories and secured placements; maintained global PR and editorial calendars; created press releases and information materials; managed program budgets-Planned and managed new store opening events in the U.S., Canada and Mexico; partnered with Retail Marketing to coordinate in-store events to drive sales; coordinated logistics, talent and media participation Trained and managed global PR agencies in 10 countries to implement marketing campaigns and activities-Created, implemented and managed Forever 21 Global Influencer Program in U.S., Brazil, Canada, China, France, Germany, Japan, Mexico, and UK markets, creating a new channel of engagement with our community while strengthening brand awareness through partnerships with macro and micro influencers-Coordinated internal media relations and CSR efforts, and developed crisis communication strategy-Developed and maintained dedicated online newsroom for media partners: Newsroom.Forever21.com-Created weekly reports summarizing ecommerce sales generated by media outreach and placements; developed comprehensive monthly reports summarizing public relations campaigns, event performance and media impressions-Managed PR Assistant overseeing all sample, store pull and filming requests from media partners, stylists, celebrities, influencers, and agency partners

Los Angeles, California

Orange, Calif.

-Brand portfolio includes Alaskan Brewing Company, DEXUS Property Group, Mission Hospital, Orange County Transportation Authority (OCTA), Port of Long Beach, ReadyOC, St. Joseph Health System, and Time Warner Cable-Developed and managed comprehensive public outreach campaigns through social media and public relations efforts for Anaheim PD and SAPD ReadyOC and If You See Something Say Something, Port of Long Beach, OCTA, and Mission Hospital-Planned and coordinated more than 120 community and large-scale special events for Mission Hospital, OCTA, ReadyOC, Port of Long Beach, and If You See Something Say Something programs-Collaborated and cultivated relationships with community partners, community agencies, PIOs, external stakeholders, civic groups, educational institutions, and law enforcement agencies-Created and developed copy, curriculum, SOPs, and best practices for programs’ information materials and digital content in English and Spanish-Managed six brands’ social media platforms to raise awareness and engagement among target audiences-Developed monthly reports summarizing web, social and outreach performance and ROI-Supervised and maintained project budgets for multiple clients-Developed story angles and secured placements to drive program and brand awareness for Alaskan Brewing Co., DEXUS, ReadyOC, Mission Hospital, and CalOptima-Managed five interns and 12 Spanish-speaking staff

Orange, California

Greater Los Angeles Area

-Handled media relations for five interactive entertainment and consumer tech clients creating press releases and media lists, securing placements, monitoring coverage, and creating press clips-Assisted in social media management of InComm, Zeevex and in-house agency accounts-Assisted in tradeshow and VIP events, including: Electronic Entertainment Expo (E3) managing social media giveaways and offsite press previews

Orange County, California Area

-Managed member relations, special events, and social media, including: Facebook, Twitter, REOPro, and LinkedIn-Wrote press releases and bylined articles for print and digital publications

• Implement strategic public relations plans.• Operate Facebook, Twitter and WordPress blog accounts.• Conduct focus groups and interviews to gather primary research.

-Assisted with media outreach and special event management, including: drafting press releases and PSAs, coordinating Relay Runway 2011 Fashion Show managing 10 volunteers, and coordinating Relay for Life 2010 – designing the official bookmark giveaway and distributing 2,000

-Served as information and research resource for all patrons, handling thousands of phone calls and questions regarding research, spelling, grammar, and complaints-Solved technical issues involving PC and MAC computers, and printers

• Handled journalistic and public relations affairs – drafted public relations plans.• Assisted in conducting interviews with Olympians during Olympic trials.• Organized web pages – seed news, upload photos and videos, story writing.• Olympic Trials – assisted with booth, flyers, set-up, and additional needs.• Drafted scripts for RunnerSpace Live mini-series.