April Wei Email & Phone Number

台灣

Conducted qualitative and quantitative market research, analyzed market trends for clients, and provided market and sales forecasts.1.Quantitative Research: Assisted Taiwan’s top three real estate developers in potential customer needs assessment, offering insights into target consumer demands for real estate projects. Successfully facilitated two.

台灣 臺北市

Taiwan

• Develop marketing strategy for Urban label artists to ensure that artists will have the best chance of success in the international markets.
• Implement communication strategy and tactics for all projects / singles with the objective of achieving streaming performance success build more fans and increase artist popularity.
• Plan multi-platform advertising campaigns from online to offline.
• Manage & drive the digital strategy (Content Strategy, Driving Conversion and Working with relevant digital platforms.)
• Align and support all actions for Corporate Marketing KPIs and strategic initiatives.
• Monitor sales & artist socials performance for artists and recommend corrective action/strategy.

Taipei City, Taiwan

1. Identify clients’ businesses to get to know their brands and understand their objectives.2. Researching market insights & trends study and analysis well-informed strategic plans for clients.3. Developing communication strategy and generating original ideas with different functions (creative/media team/PR) and provide the total solution with client.4..

Taipei City, Taiwan

Key activities 1.Develope the brand strategy to leverage the awareness of brands.Promote the brand image in Taiwan and assist in Headquarter programs.(Socie Esthetic/the SPA by Socie in Kagaya Taipei/ Spa Above in Taipei Marriott Hotel.)2.Impletment marketing activities including work with the vendors to manage the required deliverables,consumer events.

Shanghai City, China

• Client: Heineken / Remy Martin
• Duties & Responsibilities:1. Help Clients to adapt the global campaign to China Market. Organize and archive the localized strategy and creative works.2. Communicate with clients on regular basis for updates on.

Shanghai City, China

• Client: Mondelēz Oreo (Global/China) / Uni-President Juice
• Duties & Responsibilities:1. Communicate with clients on regular basis for updates on client’s business.2. Review all material to be sent to client for accuracy and guideline adherence.3. Gather information on industry.