Apurva Patel Email & Phone Number

Redwood City

San Mateo

• For the past five years, I've partnered with Verizon/AOL/Adap.tv clients to discover growth potential and achieve revenue goals across video, display, mobile and desktop. This has resulted in $90MM growth and an 80%.
• Ensuring a consistent buying experience within One by AOL marketplace using proprietary programmatic technology for 3rd party exchanges, including Liverail/Facebook, Brightroll, and Yume
• Educating and training clients on the AOL Platforms best practices in order to optimize video inventory and maximize revenue via programmatic technology
• Collaborating with cross-functional teams to ensure strategic initiatives are met and executed
• Driving quarterly business reviews with leadership in collaboration with account management
• Developing and maintaining an in-depth understanding of contract terms and conditions to ensure seamless onboarding and renewal experiences

Palo Alto, CA

• As a business development and account manager for Velti / MobClix, I managed developer relationships and cultivated an 80% client retention rate. Key functions included:
• Developing partnerships and contracts with premium publishers, including NDA resulting in $250K in revenue
• Monetizing yield on existing premium publisher inventory through brand sponsorship buys, user acquisitions, and rich media interstitials, yielding an additional 40% in revenue
• Consulting on finance team process improvements; implemented new client billing and reconciliation procedures resulting in 15% decrease in late payments

San Francisco Bay Area

• In this role, I owned the planning and implementation of international overseas expansion initiatives and partnered with cross-functional global teams to coordinate logistics. Key functions included:
• Driving financial operations for multiple foreign subsidiaries; tracking growth opportunities, resulting in 10% increase in revenue month over month
• Overseeing contract advances to ensure client funding, increasing company revenue by 25%
• Managing vendor contracts negotiations, securing an average cost savings of 10%
• Implementing global phone system to ensure seamless integration with IT and accounting departments, resulting in 20% reduction in annual cost
• Consolidating companywide financials; preparing 10K and I0Q

San Francisco Bay Area

• As an online operations associate for Google Inc. / YouTube, I identified unique publishers with YouTube video content to monetize as part of the early stages of YouTube's monetization efforts. Key functions included:
• Serving on YouTube Enforcement team; analyzing more than 6,000 escalated videos per week to ensure content and compliance policy adherence
• Proposing and executing review process improvements to increase quality and efficiency
• Developing and implementing a new series of policies and techniques to reduce video spam by 20% and increase client satisfaction
• Leading cross-functional team initiative to educate new hires on enforcement tools and procedures