Aqib Ramzan

Aqib Ramzan Email and Phone Number

Senior Media Buyer @ Nayasol
Lahore, PK
Aqib Ramzan's Location
Lahore, Punjab, Pakistan, Pakistan
About Aqib Ramzan

As an experienced Media Buyer and Digital Marketer with over 7 years in the industry, I specialize in Search Arbitrage and Paid Ads across platforms like Google Ads, Facebook Ads, TikTok Ads, and Snapchat Ads. My passion lies in crafting data-driven strategies that not only enhance brand visibility but also drive high ROI for my clients.Throughout my career, I have been recognized for my ability to deliver exceptional results and maintain a 99% client satisfaction rate. I have successfully managed and optimized over 100 digital advertising campaigns across diverse industries, including e-commerce, travel, and personal portfolios. My expertise in Social Media Marketing and as a Social Media Manager allows me to create compelling ad content that resonates with target audiences.Key Highlights:‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾► Proven track record in optimizing campaigns for maximum performance and profitability.► Strong analytical skills to assess campaign effectiveness and implement improvements.CAREER HIGHLIGHTS‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾★ Recognized as a top Media Buyer for two consecutive years, outshining approximately 300+ professionals in the field.► Enhanced customer acquisition and retention by 20% through strategic optimization of ad campaigns for a mid-size e-commerce brand.► Identified and rectified critical issues in ad targeting strategies, leading to a 32% increase in conversion rates for a major online retailer.► Developed and executed high-performing ad campaigns from scratch for a chain of luxury hotels, reaching daily impressions exceeding 100k.AREAS OF EXPERTISE‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾► Campaign Strategy & Execution► Targeted Ad Campaigns (Facebook, Google, TikTok, Snapchat)► Performance Analysis & Optimization► Audience Segmentation & Retargeting► Budget Management & ROI Optimization► Cross-Platform AdvertisingTECHNICAL SKILLS‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾► Ad Platforms: Facebook Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads Manager► Analytics & Tracking: Google Analytics, Facebook Pixel, TikTok Pixel► Creative Tools: Canva► Marketing Automation: Zapier, ManyChatCERTIFICATIONS‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾► Facebook Ads Certification► Google Ads Certified► TikTok Ads Certification► Snapchat Ads CertificationMy Roles & Domains‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾► Media Buyer ► Digital Marketer ► Search Arbitrage Specialist► Paid Ads Specialist► Search Arbitrage► Search Ads Specialist► Facebook Ads► Tiktok Ads► Google Ads► Social Media Marketing► Social Media Manager

Aqib Ramzan's Current Company Details
Nayasol

Nayasol

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Senior Media Buyer
Lahore, PK
Website:
nayasol.com
Employees:
13
Aqib Ramzan Work Experience Details
  • Nayasol
    Senior Media Buyer
    Nayasol
    Lahore, Pk
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  • Media Quest Group Limited
    Media Buyer
    Media Quest Group Limited Dec 2023 - Feb 2024
    Dubai, United Arab Emirates
    As a Media buyer Media Quest Company, I am responsible for creating and implementing highly effective marketing campaigns on Facebook and search engines. My main focus is on Facebook Ads and Search Ads, using keywords and targeting to reach our desired audience.
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  • Digiskills.Pk
    Coach
    Digiskills.Pk May 2022 - Dec 2023
    Lahore, Punjab, Pakistan
    As a digital marketing enthusiast and media buying expert, I have had the privilege of guiding numerous students in Digital marketing class. Our journey commenced with an exploration of the fundamental elements of digital marketing, emphasizing their interconnectedness in a cohesive strategy. Equipped with this knowledge, we delved into the realm of social media marketing, covering diverse platforms and effective account management. My students mastered content creation, posting strategies, and precise audience targeting. Notably, we ventured into the realm of Facebook ads and Google ads, discussing campaign creation, tracking, analytics, and optimization for maximum ROI.Website creation emerged as another pivotal aspect of our coaching. Our discussions revolved around crafting visually appealing, user-friendly websites, optimized for search engines, and geared towards seamless conversions. Concepts like site speed, mobile responsiveness, and conversion optimization took center stage.Finally, we explored YouTube channel management, unraveling the secrets to engaging audiences, building a loyal following, and generating leads. This encompassed a comprehensive understanding of video content creation, SEO optimization, and successful audience engagement.The culmination of our journey showcased the success of my students in the digital marketing realm, effectively leveraging their skills on their LinkedIn job sections. Witnessing their triumphs and securing positions in the digital marketing field filled me with immense satisfaction.As a digital marketing coach combined with my expertise in media buying allowed me to empower aspiring marketers, imparting knowledge that will undoubtedly propel them towards fulfilling careers in the dynamic digital landscape.
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  • Intermedia Gmbh
    Media Buyer
    Intermedia Gmbh Apr 2023 - Oct 2023
    Germany
    As a Senior Media buyer at Intermedia Gmbh, I was responsible for creating and implementing highly effective marketing campaigns across multiple platforms, including TikTok and search engines. My main focus was on TikTok Ads and Search Ads, using keywords and targeting to reach our desired audience.In the TikTok Ads space, I used my knowledge of the platform to create engaging content and target specific demographics, resulting in a significant increase in brand awareness and customer engagement. I optimized campaigns based on performance data, constantly testing and refining to ensure maximum return on ad spend.In the Search Ads space, I leveraged my experience in keyword research and analysis to create highly targeted campaigns that drove traffic and conversions. I optimized campaigns using A/B testing and analyzed results to continually improve performance.Overall, my expertise in TikTok Ads and Search Ads allowed me to make a significant impact on the company's digital marketing efforts. I was able to generate a high ROI through targeted campaigns, resulting in increased sales and brand recognition.
  • Nana Marin Libya
    Social Media Manager
    Nana Marin Libya Sep 2022 - Apr 2023
    As a Social Media Manager at Nana Marin, I was responsible for developing and implementing social media campaigns across multiple platforms, including Facebook and Twitter. My main focus was on Facebook Ads, where I utilized my expertise in content development and social media management to create highly effective campaigns that reached our target audience.In the Facebook Ads space, I developed and executed a range of campaigns, including lead generation, and awareness campaigns. I used my skills in copywriting, design, and video production to create engaging and effective ad content that resonated with our target audience.In addition to Facebook Ads, I managed the company's social media presence across multiple platforms, including Facebook and Twitter. I created and published content that reflected the company's brand and values, and engaged with followers to build a community around the brand.Throughout my time at NanaMarin, I consistently analyzed campaign performance data and adjusted campaigns to improve results. I used Facebook's Ad Manager and other analytics tools to monitor key performance indicators, such as click-through rates, cost-per-click, and conversion rates.Overall, my expertise in Facebook Ads and social media management allowed me to make a significant impact on the company's digital marketing efforts.
  • Maxy Media Inc.
    Media Buyer
    Maxy Media Inc. Feb 2022 - Apr 2023
    Montreal, Quebec, Canada
    As a Media buyer at Maxy media Company, I was responsible for creating and implementing highly effective marketing campaigns across multiple platforms, including TikTok and search engines. My main focus was on TikTok Ads and Search Ads, using keywords and targeting to reach our desired audience.In the TikTok Ads space, I used my knowledge of the platform to create engaging content and target specific demographics, resulting in a significant increase in brand awareness and customer engagement. I optimized campaigns based on performance data, constantly testing and refining to ensure maximum return on ad spend.In the Search Ads space, I leveraged my experience in keyword research and analysis to create highly targeted campaigns that drove traffic and conversions. I optimized campaigns using A/B testing and analyzed results to continually improve performance.Overall, my expertise in TikTok Ads and Search Ads allowed me to make a significant impact on the company's digital marketing efforts. I was able to generate a high ROI through targeted campaigns, resulting in increased sales and brand recognition.
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  • Fashion Brand University
    Social Media Marketing Manager
    Fashion Brand University Apr 2022 - May 2022
    United States
    During my tenure as a digital marketer at Fashion Brand company, I had the opportunity to work on various projects related to Facebook Ads, paid ads, and lead generation. The project helped me to hone my skills in these areas and deliver exceptional results for the company.One of my most significant achievements was developing and executing a successful Facebook Ads campaign. By using targeted ads and A/B testing, I was able to reach a wider audience and generate higher engagement rates. The campaign helped to increase brand awareness and drive more traffic to our website, which resulted in a boost in leads and sales.Another project that I worked on was creating and managing paid advertising campaigns on various platforms such as Instagram Ads Facebook Ads. By conducting in-depth research and leveraging advanced targeting techniques, I was able to deliver high-quality leads at a lower cost-per-acquisition. These campaigns helped to increase the company's online visibility and generate a significant return on investment.In addition to these projects, I also worked on developing and implementing lead generation campaigns. By creating, social media ads, I was able to attract high-quality leads and nurture them . These campaigns helped to generate a steady stream of leads for the company, which resulted in increased revenue and growth.Overall, my experience as a digital marketer at FBU company has given me a strong foundation in areas such as Facebook Ads, paid ads, and lead generation. I am excited to leverage these skills in my future endeavors as a digital marketer and help other businesses achieve their marketing goals.
  • Virtual University Of Pakistan
    Trainee Assistant Producer
    Virtual University Of Pakistan Mar 2021 - May 2022
    Lahore, Punjab, Pakistan
    As a content producer at VUTV I was responsible for developing and creating various forms of content to support the company's marketing and branding efforts. Over the years, I gained extensive experience in content development, video creation, pre-production, and post-production.One of my key achievements was leading the development and execution of a successful content marketing strategy. This involved creating a content calendar, developing content ideas, and collaborating with various teams to create high-quality and engaging content. By using a data-driven approach and conducting regular audits, I was able to ensure that our content was meeting the needs of our target audience and driving engagement.Another significant project that I worked on was video creation. This involved leading the pre-production process, including scripting, storyboarding, and location scouting. During production, I worked closely with videographers and talent to ensure that the footage captured the intended message and visuals. Finally, during post-production, I managed the editing process, ensuring that the final product met the company's standards for quality and branding.In addition to these projects, I also managed the company's blog, creating and publishing articles on a regular basis. I collaborated with writers, editors, and designers to create content that was both informative and engaging. By using search engine optimization (SEO) techniques, I was able to increase the visibility of the blog and attract a wider audience.Overall, my experience as a content producer has provided me with a broad range of skills, from content development to video creation and post-production. These skills have helped me to create engaging and effective content for various channels, including social media, email, blogs, and videos. I am excited to continue using these skills in my future endeavors as a content producer.
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  • Freelance
    Digital Marketing Manager
    Freelance Dec 2018 - Dec 2020
    During my time as a digital marketer at freelancing platforms I had the opportunity to work on a variety of projects related to content creation, social media management, social media marketing, Google Ads, PPC services, Facebook Ads, paid ads, social media account handling, research, and marketing strategy. My experience in these areas has helped me to develop a comprehensive set of skills that I am excited to bring to my future endeavors.One of my key achievements as a digital marketer was creating and executing a successful social media marketing strategy. By creating engaging content and leveraging data-driven targeting techniques, I was able to significantly increase our social media following and drive higher levels of engagement. I also managed our social media accounts, ensuring that they were up-to-date and consistent with our branding and messaging.I also played a key role in managing the company's PPC services, including Google Ads and Facebook Ads. By using advanced targeting techniques and conducting regular A/B testing, I was able to optimize our campaigns and generate a higher return on investment. These campaigns helped to increase our online visibility and attract more qualified leads.In addition to these projects, I conducted research to identify new marketing opportunities and stay up-to-date with the latest trends and best practices. I also worked closely with cross-functional teams to develop and implement marketing strategies that aligned with our business objectives.Overall, my experience as a freelance digital marketer has provided me with a broad range of skills, from content creation and social media management to paid advertising and marketing strategy. I am excited to leverage these skills in my future endeavors as a digital marketer and help other businesses achieve their marketing goals.
  • Hayat Energy
    Social Media Marketing Manager
    Hayat Energy Dec 2016 - Dec 2018
    Lahore, Pakistan
    As a digital marketer at Hayat Energies Pvt Ltd, I was responsible for overseeing a variety of projects related to content creation, social media management, social media marketing, Google Ads, PPC services, Facebook Ads, research, and social media marketing strategy.One of my key achievements was developing and executing a successful social media marketing strategy. By creating high-quality content and leveraging data-driven targeting techniques, I was able to increase our social media following and drive higher levels of engagement. I also managed our social media accounts, ensuring that they were up-to-date and consistent with our branding and messaging.In addition to social media, I managed our Google Ads and Facebook Ads campaigns, using advanced targeting techniques and conducting regular A/B testing to optimize our campaigns and generate a higher return on investment. These campaigns helped to increase our online visibility and attract more qualified leads.Another significant project that I worked on was content creation. I developed a content calendar and worked closely with the content team to create high-quality and engaging content for our website, social media channels, and other marketing channels. By using SEO techniques and conducting regular audits, I was able to ensure that our content was meeting the needs of our target audience and driving engagement.Finally, I conducted research to identify new marketing opportunities and stay up-to-date with the latest trends and best practices. By leveraging data and insights, I was able to develop and implement social media marketing strategies that aligned with our business objectives.Overall, my experience as a digital marketer at Hayat Energies Pvt Ltd has provided me with a broad range of skills, from content creation and social media management to paid advertising and marketing strategy.

Aqib Ramzan Education Details

Frequently Asked Questions about Aqib Ramzan

What company does Aqib Ramzan work for?

Aqib Ramzan works for Nayasol

What is Aqib Ramzan's role at the current company?

Aqib Ramzan's current role is Senior Media Buyer.

What schools did Aqib Ramzan attend?

Aqib Ramzan attended University Of Management And Technology - Umt.

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