Aqsa J. Email & Phone Number

Dubai, Ae

I lead digital marketing activities for a portfolio of diverse clients from the telecom, banking, retail & pharmaceutical industries in Pakistan (Jazz, Tamasha, BiP, HBLMfB, MMBL, Martin Dow, etc.). Acting as the main point of contact between my teams and clients while maintaining a regular flow of digital content for various channels. My responsibilities include but aren't restricted to: - Planning and implementing digital strategies, GTM plans and aligning content catered for specific creative briefs and requirements - Suggesting, designing and implementing digital projects while remaining in line with a brands business model to increase customer ROI- Maintaining a constant content calendar to effectively disseminate digital content - Coordinating with media planning and buying teams to strategize optimal performance marketing strategies, minimizing budget spend while effectively optimizing metrics - Coordinating with PR teams to create effective PR and influencer marketing strategies - Onboarding celebrities, influencers & content creators to deliver quality digital content - from debriefs, content ideation to campaign delivery- Addressing client queries effectively and in a timely manner- Optimizing web content to increase traffic and improve SEO- Presenting social media strategies- Reporting on web performance metrics- Analyzing digital campaigns success- Staying up-to-date with digital technology trends

Islamabad, Pakistan

Within this role, I assisted the Account Manager in all their day to day tasks while leading a team of executives. My responsibilities included but weren't restricted to:- Leading a team of executives for management of clients' digital platforms while training them in various social media platform management and publishing content.- Helping the Account Manager in managing coordination with the client, design, media, creative, development and other teams to ensure timely flow of content across digital platforms.- Ensuring timely sentiment analysis, social listening & monitoring reports

Islamabad, Pakistan

Within this role, I assisted the Account Manager in all their day to day tasks while being the final channel through which any and all types of content went live. My responsibilities included but weren't restricted to:- Managing publishing on the client's accounts across digital platforms.- Executing new website changes and real time updates through a CMS.- Helping with copywriting, content creation, sentiment analysis, Google analytics, social listening, monitoring & reporting.

Islamabad, Pakistan

Assisting the communications team. I:- Designed digital posts and maintain a social media calendar for the organization.- Designed promotional material e.g. brochures, T-shirts, banners, standees, etc. for use in onground and promotional events- Designed a booklet for the company to represent OXFAM's SDG efforts

Islamabad, Pakistan

As part of the production crew for the commercial film "Parchi", I took part in:- Managing Celebrities on set - making sure actors/actresses arrive timely, catering to their requests and co-ordinating with their teams - Maintaining day to day financial ins and outs - Catering to logistical requirements

Bachelor'S In Mass Communication, Advertising And Pr

Gce Advanced Levels, Pre-Medicine/Pre-Medical Studies

Gce Ordinary Level, Pre-Medicine/Pre-Medical Studies