Araceli Castro Email & Phone Number

Anaheim, California, United States

Long Beach, California, United States

Cerritos, California

• Manage coordination and logistics for monthly major events including budgets, vendors, and marketing• Increased business development and marketing event activity by 35% by developing strategic partnerships• Manage monthly events calendar for sales team • Track event activity lead generation, conversion, and ROI• Attend and manage sales events to ensure proper brand representation and execution• Represent company on city health initiatives and committees to further community engagement and brand recognition • Identify and negotiated key sponsorships for profitable sales events• Manage market budget for all business development events • Ensure consistent compliance with state, federal, and company specific requirements• Conduct marketing activities, events, exhibits, education, and presentations in an effort to increase membership and maintain and/or establish relationships with providers and community organization• Evaluate the viability and development of sponsored event programs

Greater Los Angeles Area

• Developed and implemented business development strategy for direct sales channel • Tracked sales event ROI; decreased low ROI events by 23%• Coordinated sales event activity and logistics for sales team of 15 in Los Angeles and Orange County • Managed large quarterly company event strategy, planning, and execution • Attended marketing events to ensure compliance and proper brand representation• Developed and maintained key partnerships including community, hospitals, and physicians

Orange County, California Area

• Developed and implemented marketing initiatives for district on a weekly basis (17 retail offices)• Compiled comprehensive marketing reports• Lead local marketing event tactics to increase and succeed revenue growth goals • Developed community partnerships to grow business opportunities

Greater Los Angeles Area

Managed local marketing campaign for Jarritos, the leading International soft drink in the United States. While managing the successful execution and logistics of over 400 yearly events and directing a team of up to 40 brand ambassadors and staff, I also largely contribute to creative strategy planning and market research.Developed collegiate program for Jarritos brand in California. Increased university partnerships from 4 campuses to over 30 colleges. Identified, developed, and managed over 250 key college events and sponsorships per year. Hired, trained, and managed brand ambassadors.

Greater Los Angeles Area

• Developed vital collegiate program for Jarritos placing brand at over 30 colleges in California• Managed “University of Jarritos” brand ambassador program, including 30 on-campus brand ambassadors • Managed event staff schedules • Coordinated event logistics to ensure successful event execution and maximum brand exposure

Multiple Subject Teaching Credential With Bilingual Authorization, Early Childhood Education And Teaching

Bachelor Of Arts, Organizational Communication And Public Relations

Activities and Societies: Lambda Pi Eta, Communication Studies Honor Society