Ara Cho Email & Phone Number

Raleigh, NC, US

Blackfriars, London, GB

Blackfriars, London, GB

• Managed multiple aspects of the NCAA partnership, including continuous optimization of activations and media, in addition to asset management
• Led workstreams on Holistic Men’s Portfolio Strategy to expand men’s grooming regimes

Blackfriars, London, GB

Ridgefield Park, NJ, US

• Orchestrated Times Square Billboard content plan and media campaigns, helping the campaign rank 7th for recognizable brands among 60 contents
• Executed product launches and operations of Samsung 837, a tech and cultural playground in NYC, by overseeing programming/PR and leading cross-functional content studio initiatives through collaborating with Spotify.
• Owned corporate marketing budget and key accomplishment includes negotiating counter-offer for LA Rams partnership deal, which improved ROI by 35% and reduced budget by 33% across divisions
• Built strategic partnerships for breakthrough marketing opportunities by leading sports and museum sponsorships
• Initiated Brand Health recovery project by analyzing key brand index, investigating root causes for brand rebuild, and driving action plans while helping the brand become top 5 in Interbrand’s Best Global Brands 2020.

Harrisburg, PA, US

• Spearheaded go-to-market and market strategies for brand proposition, ATL/BTL plans for 100+ Pennsylvania SMBs through actively collaborating with partners, increasing their brand awareness and partnerships with.
• Provided market insights, identified growth opportunities to SMBs for their overseas marketing plans, and led multiple PA business delegations in Korea, resulting in export sales of $1 billion in ‘15 to Korea

London, GB

• Developed new product roadmaps and operation strategies in sales & marketing, R&D, and business plans during a post-merger integration of the largest India-Korea automotive deal valued at $378 million; conducted.
• Established company vision and mid/long-term strategies for several SMBs in the technology industry to help them achieve ‘World Class 300’ status, a $90 billion valued government project to nurture SMBs for their.

Sydney, New South Wales, AU

• Assisted Senior Trade Commissioner in partner meetings and business delegations and conducting market and partner research
• Acted as a liaison with public & private partners. Operated the internal website for business development

GB

• Performed year-end audit for Bank of the West and First Hawaiian Bank, subsidiary banks for BNP Paribas

Madison, WI, US

Seoul, KR

High School

Bachelor Of Business Administration (Bba), (Double Major) Marketing And Accounting, A Candidate For Master Of Accountancy