Experienced Brand Marketing with a demonstrated history of working in the consumer goods industry. Skilled in Sales, Trade Management, Project Coordination, and Marketing. Strong professional with a Master's of Professional Marketing focused in Marketing from Dhaka University (BD).
Julfikar Steel
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Head Of Business DevelopmentJulfikar Steel Oct 2021 - PresentDhaka, Bangladesh
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Manager Brand & ActivationBashundhara Cement Jun 2019 - Sep 2021Dhaka, Bangladesh -
Lead Brand DevelopmentJamuna Electronics & Automobiles Ltd. Jul 2017 - Jun 2019Dhaka -
Deputy Brand ManagerEastern Cement Industries Limited Nov 2014 - Jun 2017Dhaka, BangladeshIn close co-operation with the Sales function and Trade Marketing, identify trade needs /opportunities, trade promotions and Brand Management for assigned brands.•Organizing seminars with masons, retailers and engineers to develop brand image and specific problem solving of a particular area.•Identifying key influencers at government projects and contractors and develop relationship. •Identifying sick markets and taking initiative to develop the markets. •Executing trade promotion campaigns with POP and POS materials. •Electronic and press media management and PR management. -
Marketing & Communication, Asst. ManagerAnwar Ispat Jun 2011 - Nov 2014DhakaIn close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, and distribution strategies and trade promotions for assigned brands. • Identify new market opportunities and ensure the effective development and promotion of the company and its products. • Co-ordinate the development and production of advertising and promotional sales support materials • Developing brand communication • Establishing & maintaining media relationship Develop and control the company budget for marketing promotions• Group event solution, Press Conference, Inauguration Program, New Product Launching.• TVc making ,Indoor & Out door Advertisement ,prepared Comparison price list.Special Responsibilities : Successful Project :Anwar Ispat Launch 500w,A One polymer Re-Launch Fittings Promotional Campaign, New Product Launch Magic Pipe ,Boring Pipe ,Bathroom fittings oZo ,GI Fittings , Re-Launch Anwar Landmark, Re-Launch bd finance ,Ford, Athanas Furniture. -
Sr. Executive- Brand & Activation,Anwar Ispat Jun 2009 - May 2011DhakaMonitoring different Advertising Agency for different types of concern product of Anwar Group of Industries. Maintaining intelligence & market data and determining line of communication of each concern of Anwar Group of Industries. Monitoring Workshops all over the BD. Maintain a sustainable relationship with TV channels and Press & Booking & Monitoring centrally through AGI Brand department. Managing Outdoor Activity all concern of AGI through AGI Brand department. Inter-Department Communication & Coordination.Corporate Communication.Active Service . -
Sr.Executive Marketing & Sales (Project Manager)Cems-Global May 2008 - May 2009Dhaka Bangladesh1.Major responsibility to sell the Stall for different types of Expo.2.Clint Service .3.Coordinate with the Project Manager .4.Worked as a Project Manager and Responsible for Organized the 4th Dhaka Lucas Motor Show.While working on different types of exhibition I have got the opportunities to work with different type of business firms operating in different industries with in the market. -
Brand Executive (Work As A Intern)Emirates Cement Bangladesh Ltd.(Aditya Birla Group) Feb 2008 - Apr 2008Head Office Gulshan -1Market Servery as well as work under Brand Manager .Sales Servery ,Taking Feedback from Different sector .
Md Abu Arafat Ul Islam {Farhad} Education Details
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2.96 -
Marketing -
Hasan Ali Govt. High School.Chandpur.BangladeshBusiness/Commerce, General -
Marketing
Frequently Asked Questions about Md Abu Arafat Ul Islam {Farhad}
What company does Md Abu Arafat Ul Islam {Farhad} work for?
Md Abu Arafat Ul Islam {Farhad} works for Julfikar Steel
What is Md Abu Arafat Ul Islam {Farhad}'s role at the current company?
Md Abu Arafat Ul Islam {Farhad}'s current role is Manager Brand & Activation at Bashundhara Cement.
What schools did Md Abu Arafat Ul Islam {Farhad} attend?
Md Abu Arafat Ul Islam {Farhad} attended University Of Dhaka, Southeast University, Hasan Ali Govt. High School.chandpur.bangladesh, University Of Dhaka.
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