• Responsible for total P&L across category, setting the strategy for driving growth, creating strong partnerships with vendors, adding selection, managing category profitability, optimizing pricing, and delivering a disruptive customer experience. • This also includes identifying potential brands and product business opportunities, building direct relationships with key suppliers, negotiating contracts, terms & conditions, managing vendor setup and new item setup processes, working with suppliers to build comprehensive selection, setting prices, developing collaborative marketing and promotions, driving sales and margin improvements. • Additionally, stay on top of industry and competitive trends, and to execute at both a tactical and strategic level to drive selection, sales, and margin growth. • Brand & Vendors : Have worked with world renowned brands such as Lego, Hasbro, Disney, MGA entertainment, Mattel, Xiaomi, Intex etc• Categories Exposure: Have worked on different general ledgers under Home & Leisure Super category such as Sports, Tools, Automotive, Outdoors, and currently on Toys & Games.• Achievements: Have lead Amazon.ae sports group of 300+ employees to a 2nd Position in 2019 Corporate Sport Tournament. In 2019, I was given “Awesome Amazonian “ award at 1st all hands ceremony of amazon.ae.

• Responsibilities included managing inputs, customer experience, topline performance, and ultimately, the profitability of the lifestyle category. Also, facilitating all interactions with the vendor base, including identifying and signing up new vendors, creating items in the catalogue, negotiating contracts and terms, managing promotional activities, and resolving tactical issues (e.g., Pending PO receives, overdue payments, Content management). • Reporting from Vendor OPS and FC OPS: Managing vendor OPS and Warehouse OPS to be able to achieve inputs of selection and profitability.• Category Growth: Ensuring it by analyzing various aspects such as glance views and their conversion into sales, working for better margin, promotion of Aged stock, and bringing in right selection.• Data Analytics: Used Omniture analytics to assess sales conversation rates per product. Also, have used Phoenix V2 analytics to monitor sales of top sellers and guide them towards sales growth.• Brand & Vendors: Have worked closely with Sun and Sand Sports, Karchar, Stanley Black & Decker, Bosch, Nike, Adidas & Reebok, Yale, Oztrail & others.• Marketing Activities: Identify various avenues on our site to promote products and negotiate attractive deals for aged stock to get warehouse space free for new selection to come in. Also to work with brands to get the paid ads running on amazon.com• Catalog Management and Content Enhancement: Identifying catalog gaps on the website and working with Vendors & Marketplace sellers to ensure that new items are sourced and listed to fill any existing gaps.• Achievements: Supervised 10 promoters in 2014 Gitex for souq, ten plus appreciations from direct consumers for escalated issues, have won award for best 2016 Marketplace TSAM, Have shown 200% growth in 2017 for Sports Category having $ 14.7 million of revenue with 22% average margin in retail.

My primary responsibility was to develop strategies to persuade youngsters and generate new ideas for youth oriented t-shirts. My team was responsible for listing products on various website to increase sales and virility. I was also responsible to create a buzz in educational institutes via marketing events for new collections and sponsoring various events. It was a team of ten employees. I was also held responsible to achieve sales turnover of RS 200,000 from each team member. I have sold shares to another partner for RS 1.5 million.

Event ManagementStudent Resource Center at Bahria University helps students participate in extracurricular activities and job placements with the help of specific clubs. The EventManagement club hosts a variety of informational, entertaining and social events.As EMC head I was held responsible to initiate, plan and execute various universityevents. There were ten permanent members reporting to me and other members werehired on an ad hoc basis as per requirements. The events catered from 500-2000people

Port Grand is the finest developments to date that befits the city of Karachi. Port Grandis an endeavor of the Grand Leisure Corporation in collaboration with Karachi PortTrust.At port grand I was teamed with the Marketing & Event manager to understandmarketing practices. In later days, I was held responsible for planning weeklypromotional strategies and implementing them. Also, I monitored and participated inmeetings for print, social and electronic media advertisements.

Jaffrani Services is a well known and highly appreciated event management firm inPakistan. The company was established in 1998 and provides services in decorationand cuisines.They specialize in Corporate and Wedding events.I was the on-field assistant in charge of executing the event plan. Responsibilitiesincluded liaison with on-field labor and vendors. My job also required me to resolveissues and to ensure that the event was executed smoothly.

Bills Inc. is a manufacturer of fabrics and ready-made garments for men, women and children. This company has been in the garment industry for the past 55 years. I was working as junior assistant in the Marketing Department, where I was in charge of updating data on research statistics. My responsibilities included to assist in Marketing Budget Preparations for the company.

C-3 ltd was a outsourced call center firm for international and domestic services. Internationally UK and USA campaigns were a part of it’s panel. I worked as call center agent being teamed in for the California campaign of Mortgaged Properties. I was declared the “Best agent for the month” in my 1st month.