Abdul Rafay Email & Phone Number

Riyadh, Saudi Arabia

Dubai, United Arab Emirates

• Responsible for total P&L across category, setting the strategy for driving growth, creating strong partnerships with vendors, adding selection, managing category profitability, optimizing pricing, and delivering a.
• This also includes identifying potential brands and product business opportunities, building direct relationships with key suppliers, negotiating contracts, terms & conditions, managing vendor setup and new item setup.
• Additionally, stay on top of industry and competitive trends, and to execute at both a tactical and strategic level to drive selection, sales, and margin growth.
• Brand & Vendors: Have worked with world renowned brands such as Lego, Hasbro, Disney, MGA entertainment, Mattel, Xiaomi, Intex etc
• Categories Exposure: Have worked on different general ledgers under Home & Leisure Super category such as Sports, Tools, Automotive, Outdoors, and currently on Toys & Games.
• Achievements: Have lead Amazon.ae sports group of 300+ employees to a 2nd Position in 2019 Corporate Sport Tournament. In 2019, I was given “Awesome Amazonian “ award at 1st all hands ceremony of amazon.ae.

United Arab Emirates

• Responsibilities included managing inputs, customer experience, topline performance, and ultimately, the profitability of the lifestyle category. Also, facilitating all interactions with the vendor base, including.
• Reporting from Vendor OPS and FC OPS: Managing vendor OPS and Warehouse OPS to be able to achieve inputs of selection and profitability.
• Category Growth: Ensuring it by analyzing various aspects such as glance views and their conversion into sales, working for better margin, promotion of Aged stock, and bringing in right selection.
• Data Analytics: Used Omniture analytics to assess sales conversation rates per product. Also, have used Phoenix V2 analytics to monitor sales of top sellers and guide them towards sales growth.
• Brand & Vendors: Have worked closely with Sun and Sand Sports, Karchar, Stanley Black & Decker, Bosch, Nike, Adidas & Reebok, Yale, Oztrail & others.
• Marketing Activities: Identify various avenues on our site to promote products and negotiate attractive deals for aged stock to get warehouse space free for new selection to come in. Also to work with brands to get the.

Karachi, Pakistan

My primary responsibility was to develop strategies to persuade youngsters and generate new ideas for youth oriented t-shirts. My team was responsible for listing products on various website to increase sales and virility. I was also responsible to create a buzz in educational institutes via marketing events for new collections and sponsoring various.

Bahria University Karachi, Pakistan

Event ManagementStudent Resource Center at Bahria University helps students participate in extracurricular activities and job placements with the help of specific clubs. The EventManagement club hosts a variety of informational, entertaining and social events.As EMC head I was held responsible to initiate, plan and execute various universityevents. There.

Empact Activation Services PVT. LTD.

Port Grand is the finest developments to date that befits the city of Karachi. Port Grandis an endeavor of the Grand Leisure Corporation in collaboration with Karachi PortTrust.At port grand I was teamed with the Marketing & Event manager to understandmarketing practices. In later days, I was held responsible for planning weeklypromotional strategies and.

Jaffrani Services is a well known and highly appreciated event management firm inPakistan. The company was established in 1998 and provides services in decorationand cuisines.They specialize in Corporate and Wedding events.I was the on-field assistant in charge of executing the event plan. Responsibilitiesincluded liaison with on-field labor and vendors..

BILL'S INC

Bills Inc. is a manufacturer of fabrics and ready-made garments for men, women and children. This company has been in the garment industry for the past 55 years. I was working as junior assistant in the Marketing Department, where I was in charge of updating data on research statistics. My responsibilities included to assist in Marketing Budget.

C-3 ltd was a outsourced call center firm for international and domestic services. Internationally UK and USA campaigns were a part of it’s panel. I worked as call center agent being teamed in for the California campaign of Mortgaged Properties. I was declared the “Best agent for the month” in my 1st month.

Master Of Business Administration (M.B.A.), Marketing, 3.4 Cgpa

Activities and Societies: Head Event Management Club 2011 - 14, BUMUN Director Social Events 2011-14, & Sports Participant.

Bachelor’S Degree, Finance, 3.5 Cgpa

Activities and Societies: Head Event Management Club 2011 - 14, BUMUN Director Social Events 2011-14, & Sports Participant.