Content Development | Digital Communication Strategy | Data-Driven Marketing In my current role, I spearhead the execution of comprehensive communication strategies across a variety of digital platforms. My responsibilities include:Research & Data Analysis: Conducting in-depth research and data analysis of paid media to understand audience personas and current trends. This data-driven approach guides the development of targeted content that aligns with the marketing objectives of cost recovery projects.Content Development & Distribution: Collaborating with content writers to ensure brand consistency and manage content distribution on social media platforms. This strategic approach has resulted in a significant increase in web traffic.Editorial Planning: Actively contributing to shaping the editorial calendar, guiding content production, and managing publication deadlines. This ensures timely and relevant content delivery to our audience.Through this multifaceted approach, I aim to enhance the program’s visibility, engagement, and overall success in the digital landscape. My goal is to leverage data and creativity to drive marketing success and business growth.

Digital Marketing Specialist with Global ExperienceAs a Digital Marketing Specialist on Fiverr, I have had the opportunity to work with clients from all over the world, including the US, Canada, Australia, and France. My services encompass a wide range of digital marketing strategies, including Social Media Marketing, Content Strategy, Web Analytics, Content Marketing, and Performance Marketing.My approach is always tailored to the unique needs of each client, ensuring optimal results. I believe in the power of data to inform strategies, and I am skilled in leveraging analytics to drive decision-making. This data-driven approach has allowed me to deliver successful marketing campaigns that align with my clients’ business goals and target audience.In addition, I have closely audited social media strategies of businesses across various industries and regions. This experience has given me a deep understanding of global digital marketing trends and best practices, which I apply to my work to ensure my clients stay ahead of the curve.

In my previous role, I played a key role in assisting the team to formulate digital marketing strategies using various tools such as websites, emails, display advertising, social media, and blogs. My responsibilities included:Thorough Research: I conducted extensive research to gain an in-depth understanding of all buyer personas and to stay informed about topic trends and consumer sentiments.Content Strategy Development: I helped develop content strategies aligned with both short-term and long-term marketing targets, ensuring they resonated with our target audience.Content Management: I collaborated closely with content writers to ensure brand consistency and managed the distribution of content across social media platforms to drive increased web traffic.Paid Channels Management: I assisted in managing AdWords and other paid channels, including creating and testing ad copy for operational efficiency.Content Quality Assurance: I ensured all content produced matched the tone and style of each client and adhered to Google guidelines.Editorial Calendar Management: I assisted in creating and maintaining the editorial calendar, setting realistic content production and publishing deadlines to ensure timely and relevant content delivery.Through my contributions in these areas, I aimed to enhance our digital marketing efforts, increase engagement, and drive business growth through effective communication strategies.

At Ajker Patrika, part of Bijoy Bangla Media Limited under the US-Bangla Group, I served as an Executive in Social Media Marketing from February 2021 to February 2022. Located in Banashree, Dhaka, within the Marketing Department, my role encompassed the following duties and responsibilities:Social Media Marketing Strategy: Formulated comprehensive marketing plans across various social media platforms including Facebook, LinkedIn, Pinterest, and Instagram.Content Supervision and Innovation: Oversaw content developers, devised content plans, and innovated engaging content through thorough research.Brand Presence: Ensured consistent brand presence across diverse social media channels.Data Analysis and Recommendations: Collected key performance indicators (KPIs), analyzed datasets, and made recommendations based on insights derived.SEO and SEM Execution: Executed both Off-Page and On-Page SEO and SEM strategies to enhance online visibility and engagement.Social Media Strategy Design: Designed and implemented social media strategies aligning with strategic and business objectives.Performance Reporting: Set specific targets and reported on Return on Investment (ROI) to gauge the effectiveness of implemented strategies.Content Generation and Collaboration: Generated, edited, published, and shared engaging content daily, including original text, news, photos, slideshows, and videos. Collaborated closely with content, marketing, sales, and IT teams to ensure brand consistency across all platforms.

As a Social Media Business Strategist at StudyPress , I played a pivotal role in shaping digital marketing strategies and content creation for job seekers in Bangladesh. My responsibilities included:Team Management: Led a team of 10 individuals, overseeing the creation of relevant content for job seekers through meticulous research and analysis.Digital Marketing Execution: Planned and executed comprehensive digital marketing campaigns, incorporating SEO/SEM, marketing database management, email marketing, social media engagement, and display advertising initiatives. Successfully achieved website ranking for competitive keywords like "BCS Bank Job."Performance Measurement: Evaluated and reported on the performance of all digital marketing efforts, assessing against predefined goals including ROI and KPIs.Social Media Management: Efficiently managed various social media platforms, including a Facebook page with 150 thousand followers, Instagram, Twitter, and Google+, along with other social media tools to maintain brand presence and engage with the audience effectively.Innovative Growth Strategies: Engaged in brainstorming sessions to develop new and creative growth strategies, driving continuous improvement in digital marketing initiatives.Experimentation and Optimization: Planned, executed, and measured experiments and conversion tests to optimize marketing campaigns for enhanced performance.Collaboration and User Experience Optimization: Collaborated with internal teams to create landing pages and optimize user experience, ensuring seamless interaction with the brand across multiple channels.Analytical Evaluation: Utilized strong analytical skills to evaluate the end-to-end customer experience across various channels and touchpoints, informing strategic decision-making processes.Technology Evaluation and Adoption: Stayed abreast of emerging technologies, providing thought leadership and perspective for their adoption where appropriate.