Responsável por conduzir, sob a liderança do CEO, o projeto de reposicionamento, rebranding e reestruturação de arquitetura de marcas da Buonny;Responsável pelo planejamento de comunicação e das marcas e lançamentos;Desenvolvimento das diretrizes de posicionamento dos produtos e serviços Buonny;Reestruturação dos canais digitais (website, social media e presença digital daMarca) e implementação de projeto de performance (search/inbound).

Responsável pela reestruturação da área e formação de time;Implementação de ferramentas de mensuração e follow-up de KPIs;Pesquisas de mercado com foco em desenvolvimento de produtos;Planejamento e gestão de comunicação institucional e comunicação com o mercado.

Responsible for the strategic plan;Lead the deliveries of the marketing and communications team;Communication plan, management of advertising, institutional communication and internal communication campaigns;Brand architecture, brand development and brand assets management;Internal marketing campaigns, support for sales planning coordination;Product mix decisions;Digital marketing management (social media, inbound, branded content and digital branding strategies);Market development and pricing strategies;Training of sales force and internal areas, planning and coordination of sales promotions, fairs and events.Key results (jan-jun/2016 vs jan-jun/2019):+229% on social media reach;+265% on website traffic;+1,118% on lead generation;+624% more requests for proposals.

Development and implementation of strategic communication and branding plans;Launching and repositioning of brands;Consumer insights and creative concepts for the creative team;Digital marketing and social media strategy;Support staff to correct any deviations and ensure compliance with the campaign objectives during its development;Tactical planning of events and promotional activities;Institutional and products communication campaigns planning for consumer goods and B2B service brands, as Weleda, Pfizer, Medtronic, Aché, Theraskin, Brinquedos Cardoso, Biosintética, Hypermarcas, Bristol Myers-Squibb, Verithus and others.

Creative copywriting for on-line and off-line institutional communications and advertising. Content marketing, branded content and concept creation for Danone, Pfizer, Aché, Weleda, Biosintética, Theraskin, Brinquedos Cardoso, Momenta/Eurofarma, Medtronic and other companies products.

Integrated Marketing Communications, Strategy and Branding Planning. Negotiation of sponsorships, media and suppliers, organizing events. Development of customer relationship policies. Strategic management of the company's brands' portfolio.

Supporting students to develop academic projects.

Implementation of procedures and routines for the maintenance and quality control of laboratories equipment. Training and leading the team to apply the improvements and reach the goals in therms of quality standards.

Creation of institutional material and personalized stationery for companies, personal and corporative social invitations and special prints stuff.

Creation of institutional material and personalized stationery for companies, personal and corporative social invitations and special prints stuff. Troubleshooting technical prepress. Preparation and finishing of electronic files for printing.

Preparation of promotional material and institutional business, visual communication, participation in redesigning process of the company's visual identity.Creating direct mail, stationery and packaging for specific customers. Support in budgeting, technical and commercial proposals, market research, commercial contact with suppliers and customers.