Archana Singh Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Developing & implementing effective PPC campaigns to hit goals and ROI, both short term and long termTracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to managementCreating, developing & implementing effective paid search strategiesTargeting selected audiences through researching keywords through plannerTracking daily, weekly & monthly KPI's to identifying opportunities for improvemenUse different Marketing Automation tools for Email campaign and chatUse key programs such as Google Adwords and Google Analytics to analyze and report on all PPC campaigns for all clients throughout the yearLanding page testing and optimization. Content management optimization. Template testing and implementation in different platformsKeep up to date with the latest developments and trends across PPC and Paid MediaEdit and review all ad campaign copy and text to ensure it delivers the maximum ROIEvaluating and recommending an effective SEO strategy for clients in order to achieve consistently strong resultsOverseeing and working to deliver the team’s daily practical execution of SEO services / tactics16. Liaising with our in-house writer, search marketing executive and content creative team to scope appropriate solutions that fulfil our clients’ requirementsReporting on weekly / monthly progress to clients, including insights and recommendations to enhance their online marketing resultsIdentifying, managing and where appropriate executing, on-page & off-page optimization work including the development of quality inbound links and search signals to deliver improved organic rankings for clients Working to develop the skills of the team around you to build the capabilities of the team overall.

Pune Area, India

1. Developing & implementing effective PPC campaigns to hit goals and ROI, both short term and long term2. Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management3. Creating, developing & implementing effective paid search strategies4. Targeting selected audiences through researching keywords5. Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement6. Define PPC strategy for a range of clients, including mobile and tablet campaigns7. Implement A/B and multivariate testing to continuously improve ROI and performance8. Use key programs such as Google Adwords and Google Analytics to analyze and report on all PPC campaigns for all clients throughout the year9. Manage large scale PPC budgets for a range of clients10. Optimize all PPC activity, including bid management, copywriting and competitor benchmarking11. Landing page testing and optimization12. Keep up to date with the latest developments and trends across PPC and Paid Media13. Edit and review all ad campaign copy and text to ensure it delivers the maximum ROI14. Evaluating and recommending an effective SEO strategy for clients in order to achieve consistently strong results15. Overseeing and working to deliver the team’s daily practical execution of SEO services / tactics16. Liaising with our in-house writer, search marketing executive and content creative team to scope appropriate solutions that fulfil our clients’ requirements17. Reporting on weekly / monthly progress to clients, including insights and recommendations to enhance their online marketing results18. Identifying, managing and where appropriate executing, on-page & off-page optimization work including the development of quality inbound links and search signals to deliver improved organic rankings for clients19. Working to develop the skills of the team around you to build the capabilities of the team overall.

Pune

1. Research, devise and manage unique SEO strategies for a range of clients in a host of industries2. Manage all aspects of the SEO offering, including on-site techniques, link building, blogging, content marketing, online PR, technical SEO – crawl errors, data mark up, xml sitemaps etc.3. Carry out SEO reviews, focusing on both on-page and off-page SEO – deliver technical documentation for on-site recommendations4. Directly managed all web marketing efforts and significantly increased quality lead conversions from all sources, including: organic search, paid search, social media marketing - Generating Leads by converting site traffic through calls-to-action, landing pages and email campaigns using tools Mail-Chimp, Eloqua, Hubspot5.Work with your team of SEO Executives to monitor website’s backlink profiles and act as necessary to protect against algorithmic penalties6. Manage, review, and perform daily account responsibilities associated with Google AdWords.7. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.8. Manage Display network placement lists on AdWords and through other contextual advertising platforms.9. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.10. Manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.11. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives,12. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.13. Monitor and evaluate search results and search performance across the major search channels.

Pune

• Managing all aspects of search engine marketing (organic and paid) including planning, delivering and reporting.• Perform keyword research to optimize existing content and uncover new opportunities.• Implemented On-Page changes on the site's Product pages and achieved consistent place in Google rankings.• Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on website projects.• Define Technical Requirements and Projected Outcomes.• Implement link building campaigns.• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance.Implemenatation and Analysis (Analyze the traffic patterns and sources) on Google Anlaytics Lead Generation, Internal Linking, Competitor analysis, and Daily Report.• Monitor and manage webiste blog content and blog structure and do promotional activity to get rank in serach engine• Drive quality traffic and generating lead to the website and ensure positive ROI• Organisational planning and performance management of the Web Team

Pune Area, India

• Implemented On-Page changes on the site's Product pages and achieved consistent place in Google rankings.• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.• Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on website projects.• Manage Web Site Design and Development.• SEO Friendly Site Development• Monitor and evaluate search results and search performance across the major search channels• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.• Rich Snippet Mark-Up and Tagging.• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance.• Making the off page strategies• Guide other team members as a senior member of the team• Effective lead generation of the websites

Pgcim, Industrial Management, 1St Division

Post Graduate in IR at XISS

Bachelor Of Engineering (Be) In Entc, Electronic & Telecommunication, 79%

Activities and Societies: Annual Function - Dance and SportsGraduated in BE in ENTC

Xii Th, Pure Science, 1St Division

Activities and Societies: Dance, Throw-ball, Sports

X Th, Science, 1St Division

Bachelor Of Engineering - Be, Electrical, Electronics And Communications Engineering