Arden Burnett Email & Phone Number

Edmonton, Alberta, Canada

Edmonton, Alberta, Canada

Responsible for Building UX Digital Products that Reach AMA's 1+ Million Members.𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬🚀 Lead designer on AMA's Auto Insurance quote & sales funnel; one of the company's most ambitious digital products to-date utilizing communication and cross-collaboration with various teams (Product, Design, Development, Legal, Compliance & Security, Marketing, Communications) to achieve success.🚀 Lead data-driven decision-making to increase impact of digital products on users and business revenue. Utilization of both qualitative and quantitative data (user testing & data analytics) to strengthen digital product strategies.In my current position, I collaborate with a diverse range of stakeholders and leaders to shape Digital Products at AMA. The products include AMA's website, MyAMA online self-serve portal, the mobile app, and several funnels for online sales, quoting, membership acquisition, and appointment booking.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐑𝐨𝐥𝐞✅ A solid understanding of UX and design thinking and strategic planning for enterprise digital projects. ✅ Leadership in conceptualizing and overseeing digital creative & processes.✅ Prototyping high-fidelity interactive products.✅ Supporting a team of 5 junior and intermediate designers.✅ Balancing a human-centered data-driven approach with business objectives.

Edmonton, Alberta, Canada

Promoted to temporarily oversee and manage 5 designers and 2 contractors to ensure continuity and success of ongoing digital projects during our team lead's maternity leave.𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬🚀 Enhanced UX for various digital products resulting in a revenue increase exceeding $2 million focusing on sales funnels, booking online appointment system, gift card purchases, auto insurance quotes, and membership acquisition🚀 Manage AMA's member website UX|UI which receives over 47 million monthly views.🚀 Spearheaded the conceptualization, prototyping, and testing of AMA's newly launched app, achieving outstanding ratings on Apple and iOS and reaching #2 in Canada's Apple App Store Lifestyle category six months after launch.🚀 Facilitated growth of the UX Product team from 3 to 6 designers within 2 years, providing strategic guidance to junior and intermediate designers.🚀 Champion UX best practices while fostering cross-disciplinary collaboration𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐑𝐨𝐥𝐞✅ A solid understanding of UX and design thinking and strategic planning for enterprise digital projects. ✅ Leadership in conceptualizing and overseeing digital creative.✅ Prototyping high-fidelity interactive products.✅ Mentoring a team of 5 junior and intermediate designers.✅ Balancing a human-centered data-driven approach with business objectives.

Edmonton, Alberta, Canada

Leading UX Best Practices for Digital Products for Cross-Platform Designs for Sales Funnels, Appointment Booking Funnels, and Membership Portal as part of the Digital Member Experience team.𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬🚀 Redesign of AMA's email communication assets to be mobile-friendly and encompass UX best practices, as part of AMA's channel marketing strategy. With over 65 million emails sent annually, the new email assets saw increases in open rates and conversion across several business units.🚀 Design of the new digital product, MyAMA, a self-serve portal for user to view and manage their membership, vehicle registration renewals, insurance, and reward dollars. Within months of launching, online membership renewals increased by 17.2%, and vehicle registration renewals increased by 13%, with over 100,000 users utilizing the new platform.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐑𝐨𝐥𝐞✅ Creative conceptualization and delivery of results-oriented digital product solutions using UX best practices and high-fidelity prototypes✅ Provide UX recommendations for digital product features that balanced user data and business objectives to increase customer engagement, conversions, and revenues for all AMA business services.✅ Provide UX guidance on marketing campaigns for landing pages and digital marketing assets

Edmonton, Alberta, Canada

Enhancing User Experience (UX) of Various User Touchpoints: Web, Email Marketing, Social Media Marketing, and Sales Funnels as part of the Integrated Marketing Team.𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬🚀 Redesign and launch of AMA's Website which receives 47+ million views per month and is the primary touch point to access AMA's services online.🚀 Insurance "Value Finder" Sales Funnel; an online tool for members to learn about what insurance products fit their lifestyle and personal needs and to connect with our online booking appointment funnel to speak with local Insurance Advisor.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐑𝐨𝐥𝐞✅ Ensured the consistency and quality of digital products across the website, email marketing, and social media platforms.✅ Foster cross-team collaboration with UX design team, business units, marketing, and corporate communications to align design strategies and maintain cohesive brand messaging.✅ Created interactive prototypes to test design ideas and iterated and evolved concepts into digital products in collaboration with various stakeholders and a UX/development team.✅ Applied user-centered design principles to enhance user experience and engagement across all digital touchpoints.

Leveraging brand messages and visual design elements for to create powerful and unified marketing and communications strategies.𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬🚀COVID-19 Crisis Communication: Created and managed digital graphics to convey vital information, FAQs, travel restrictions, and health advisories through social media channels and the Edmonton International Airport website.🚀"Keep Dreaming" Social Media Campaign: Created and managed digital graphics to inspired travelers with virtual tours during COVID-19. Reported ad statistics to capture the campaign's success.🚀Pride Month Digital Campaign: Created and managed digital graphics for Pride Month, emphasizing Edmonton International Airport's dedication to being an inclusive environment and a supportive business for the LGBTQ2+ community.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐑𝐨𝐥𝐞✅ Designed and managed creative needs for Edmonton International Airport across digital and traditional media.✅ Collaborated with various business units to support marketing, communications, passenger experience, airport operations, real estate, parking and ground transportation, and concessions.✅ Developed passenger-centric creative content for marketing, sales, brand management, and digital trends (social media, Google ads, website design).

Edmonton, Alberta, Canada

Turning ideas into reality with a full-service creative agency!𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬🚀 Developed 40+ visually appealing and user-friendly websites that enhanced user experience and engagement. Successfully implemented responsive design principles to ensure optimal performance across various devices and platforms.🚀 Consistently exceeded client expectations by delivering high-quality web design projects on time and within budget. Received positive feedback and repeat business from satisfied clients.🚀 Seamlessly integrated clients' brand identities into website designs, ensuring a cohesive and memorable online presence.🚀 Contributed to the agency's reputation as a leading provider of creative and innovative web design services.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐑𝐨𝐥𝐞✅ Branding and Web Design: Applied expertise to various areas, including branding, web design, traditional advertising, and digital advertising.✅ Collaborated with a diverse team of marketing professionals, web developers, a photographer and videographer, print specialists, an art director, a creative director, and fellow graphic designers.✅ Engaged in thorough research, brainstorming, and concept development for each project.✅ Contributed to producing high-quality and creative materials that meet and exceed the clients' needs and expectations.

Provide marketing and brand strategy for clients seeking to improve their image, communication, and sales. I conduct brand audits and reports to show where their brand can be improved; discuss how, where and when to invest time and money into marketing (both traditional and digital). I have worked with several clients to establish purposeful thinking behind well executed design solutions.

Edmonton, Canada Area

Conveying Clear Messages through Graphics as Part of a Public Relations, Communications, and Marketing Agency for Events, Businesses, and Organizations Across Alberta.𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬🚀 Created the web platform and marketing materials for the inaugural Edmonton Air Show, an outdoor event showcasing airplanes which brought in over 10,000 people to the first event, soaring to over 25,000 in later years.🚀 Created the Parkinson Alberta Magazine which has a readership of 5,000+ people across the province of Alberta🚀 Marketing for Signing Christmas Tree, a concert event during the holiday season. With the redesign of their website, newsletter subscribers grew by 191% and ticket sales went up 25% from 2016 to 2017.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐑𝐨𝐥𝐞✅ Branding and Web Design: Applied expertise to various areas, including branding, web design, traditional advertising, and digital advertising.✅ Collaborated with a diverse team of communications and public relations experts✅ Contributed to producing high-quality and creative materials that meet and exceed the clients' needs and expectations.

Edmonton, Canada Area

Successfully Created 30+ Websites for Several Businesses Starting and/or Transitioning Their Online Presence to Cross-platform Environments for Desktop and Mobile.𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬🚀 Further developed web design skills by acquiring knowledge of HTML and CSS🚀Conceptualized, designed, and launched 30+ websites from small businesses to large organizations🚀Built an understanding of the web design and development process end-to-end from 0-1.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐑𝐨𝐥𝐞✅ Website Design and Development ensuring functionality and aesthetic appeal.✅ Create Branding and Logo Design for various startup companies, contributing to their brand identity.✅ Create Branding and Logo Design for various startup companies, contributing to their brand identity.✅ Maintain and deliver a high-level of quality work that consistently exceeded client expectations by cross-team collaborating with development team✅ Strong multitasking and time management skills to handle multiple projects simultaneously.

Bdes, Visual Communication Design

Activities and Societies: Student Design Association, Event and Marketing Coordinator for Bachelor of Design ShowSocial Sciences Route.

Anthropology And Psychology Major

Psychology Courses: • Basic Psychological Processes (104) • Individual & Social Behaviour (105) • Introduction to Research Methods.