Taking a sabbatical to take care of my kids for summer break

- Create the strategy for and implement Digital Advertising and Marketo Nurture campaigns- Set up UTMs, programs and reporting for tracking ROI across all marketing efforts- Monitored lead flow as it related to Marketing efforts to ensure no lead left untouched.- Adjust lead scoring for Alphaneumeric tracking- Created and implemented Lifecycle model- Created SDR Training for Salesforce, including best practices, reporting, and calling cadences. Trained SDRs and Sales Reps in system processes.- Completed set up and integration of new Marketo instance with existing Salesforce instance- Sole Marketo user, in charge of integrations, forms, all programs, email templates and email creations, landing pages, fields, tags, etc.- Reported on marketing channel efficiency and ROI at campaign level-Oversee all marketing technology

-Create advertisements in InDesign and PhotoShop for Adwords Display, AdRoll, Facebook, and Instagram; A/B test for best design/word choice -Create and set up AdRoll strategy for prospecting, retargeting and accompanying emails to nurture leads down the funnel-Create emails in Dreamweaver and Marketo Email Editor v2.0-Set up and monitor Marketo programs for email sends, nurture programs, form fills, webinar set up, and online advertisement tracking-Responsible for weekly analytics reporting and assessments to optimize campaigns.-Assist with B2B strategy for small and medium businesses, as well as global and corporate markets-Create and update landing pages in the CMSSoftware and

-Streamlined communications and project management across teams to align for better lead generation through buyer personas, lead scoring, and the lead lifecycle model-Head of strategy, implementation, and maintenance of nurture engagement engine for global regions (NA, EMEA, and APJ) -Trained new SDRs to help with on-ramp process and support global SDR team growth-Created Marketo Sales Insights email templates, reports and dashboards for SDR team-Create materials for SDRs to use for sales outreach and follow up (battle cards, talking points, objection handling, etc.)-Clean lead lists in Excel to be uploaded to Marketo and synced with SFDC-Project management through Kapost, Asana, Trello, Slack-Streamline process for requesting email campaigns and providing reports.-Work with inter-departmental and international stakeholders in EMEA, APAC and LATAM-Set up first APAC email campaign for company.-Increased Open Rates by 5.4% and Click to Open Ratio by 4.8% by using drip campaigns, targeted content, and new email templates from supporting teams.

Part of the Marketing Communication team at Limelight Networks, responsible for internal and external assets and communication. -Write and edit copy for sales, web, PR, and social outlets.-Account development/marketing team liaison. -Adhere to editorial calendar deadlines and brand guidelines.-Work with web team to publish and translate content.-Collaborate with global marketing team and cross-functional stakeholders; develop and manage projects from start to finish.-Assist with market research and data analysis to support global initiatives, events, internal analytics, and SEO.Requires knowledge and experience with Clickability CMS, Wordpress, Confluence, Salesforce CRM, some HTML, InDesign, Word, Excel, Powerpoint, and Google Docs.Requires strong written and verbal communication.

-Completed 100 outbound hand dials calls/ 1:1 emails daily to qualify self-sourced prospects.-Attended client meetings, brainstormed with and took notes for sales team. -Produce Salesforce reports for executive meetings-Assist in new employee training-Achieved 100% of quota, contributing to over $400,000 in revenue.-Represented Limelight at industry events and trade shows.Limelight Networks, Inc. (Nasdaq: LLNW) is an Internet platform and services company that integrates the most business-critical parts of the online content value chain.

Managing Editor (2007-2008)Section Editor (2005-2007)Copy Editor (2005-2008)