Alejandro Arevalo Email & Phone Number

London, United Kingdom

• Lead the development and implementation of digital marketing strategy and customer engagement (B2C) with a range products offered by the BMI’s clients (B2B)• Responsible for all regions – Asia, Brazil & Latin America and Middle East• Define strategy, budget and forecast to ensure significant registrations and attendance at BMI events• Grew registrations by 28% between 2016 and 2018 while reducing expenditure by 17%• Manage a multicultural team of 9 (graphic designers, web… Show more • Lead the development and implementation of digital marketing strategy and customer engagement (B2C) with a range products offered by the BMI’s clients (B2B)• Responsible for all regions – Asia, Brazil & Latin America and Middle East• Define strategy, budget and forecast to ensure significant registrations and attendance at BMI events• Grew registrations by 28% between 2016 and 2018 while reducing expenditure by 17%• Manage a multicultural team of 9 (graphic designers, web developers, copywriters and marketing assistant)• Redeveloped events websites using a mobile-first design strategy• Increased registrations via mobiles by between 11% and 30% across regions, and used A/B testing to ensure optimal user experience• Project manager for the development and relaunch of the portal viva-mundo.com in 2017, evolving the portal from a product search engine to a content marketing platform• Positioned the portal as the dominant income generator during the pandemic and facilitated a clear focus on the sale of digital products• Define concepts and create drafts for copywriters for regional adaption of campaign emails Show less

London, United Kingdom

• Conducted a review of existing marketing practices and mapped processes across operations, sales and marketing prior to rolling out a programme of change• Implemented solutions including training manuals and standardised processes through automation to support business growth• Co-created a real time report system and promoted the role of reports in the decision-making process• Gained the buy-in of the senior management team to invest in new technologies• Driving force behind… Show more • Conducted a review of existing marketing practices and mapped processes across operations, sales and marketing prior to rolling out a programme of change• Implemented solutions including training manuals and standardised processes through automation to support business growth• Co-created a real time report system and promoted the role of reports in the decision-making process• Gained the buy-in of the senior management team to invest in new technologies• Driving force behind the strategic move to bring all PPC campaigns in-house to improve cost efficiency • Achieved +80% registrations through organic search results, in-house campaign and social media channels• Increased conversion rate by +30% while maintaining a similar Cost Per Acquisition (CPA)• Championed and built a strong business case for expanding the team to support business expansion• Presented clear solutions to business issues in the form of projects using existing resources• Tested new technologies such as Trello to streamline incoming requests thus increasing transparency regarding workload and prioritisation Show less

London, United Kingdom

• Joined the company whilst completing MBA studies• Created channels, maintained and reported BMI’s social media presence

Capurganá, Colombia

Translation, logistics, promotion and entertainment.

Organizational and logistical aspects of the international studies fairs organized by the company in different cities of Colombia, Bogota, Cali, Medellin, Cartagena and Barranquilla. Supervised and selected qualified bilingual translators, logistical staff, and promotion team.