Ariadne Rojas Email & Phone Number

Canada

Toronto, Ontario, Canada

Clients: Staples Canada, Tricon Residential (US, The Ivy, Canary Landing), Chateau Le Jardin, Napoleon Grills, Napoleon Fireplaces.

Toronto, Ontario, Canada

-Successfully managed and optimized @canarydistrict and @dreamdotca social media channels (Instagram, Facebook, LinkedIn, YouTube), resulting in a 30% increase in engagement and a 15% growth in follower base.-Developed, owned, and implemented a successful corporate social media and content strategy to reposition Dream as an asset manager, build brand awareness, and elevate the brand presence. -Managed and provided social media training, mentorship, direction, and work approvals for one team member, resulting in a 25% improvement in content creation. -Worked closely with executives and legal teams to develop social media content, and acted as a social media expert for other business units.-Generated quarterly and monthly reports to analyze and measure the performance of all social media channels, ensuring strategic decision-making and continuous improvement.-Effectively managed and executed the creation of content for Dream, Canary District, and UnMet Gala, utilizing tools for editing and creating written, visual, video, and audio content, ensuring high-quality deliverables. -Crafted a comprehensive social media, content, and launch strategy for @UnMetGalaOfficial, resulting in an exponential organic growth of 2.9K followers in a span of 3 months.-Implemented a media monitoring + social listening system and effectively managed the execution of PR newsletters and reports, resulting in annual savings of $5,000.

-Successfully managed @om.organics.skincare social media channels (Instagram, Facebook, TikTok), resulting in a 20% growth and increased brand visibility.-Implemented comprehensive social media, email, and text marketing strategies, resulting in 10% growth.-Developed, coordinated, and executed quarterly editorial calendars and photography/videography shoots, monthly content calendars, email campaigns (D2C/B2B), and user flows to elevate brand image and content.-Provided exceptional copywriting and video editing skills by creating engaging content and graphics for organic social posts, texts, and emails, ensuring cohesiveness in regards to the brand voice and guidelines.-Conducted in-depth tracking, analysis, and reporting of monthly analytics, enabling data-driven decision-making and identification of growth opportunities.-Successfully identified, hired, and managed content creators for paid and gifted collaborations, effectively leveraging influencer partnerships to expand brand reach and drive customer acquisition.

Managed The Distillery District @distilleryto, Canary District @canarydistrict, and Dream Unlimited @dreamdotca social media channels (Instagram, Facebook, Twitter, and LinkedIn).-Successfully managed the social media channels for @distilleryto, @canarydistrict, and @dreamdotca, while achieving significant organic growth and engagement results (@distilleryto: 30%, @dreamdotca: 20%, and @canarydistrict: 107%).-Developed comprehensive social media strategy for The Distillery, Canary District, and Dream, resulting in a cohesive and impactful online presence.-Implemented tracking, analysis, monitoring, and optimization techniques across all social media accounts, producing monthly analytics reports that informed decision-making and drove continuous improvement.-Successfully lead The Distillery's #ExploreDistilleryTO Summer/Fall digital campaign and The Winter Village social launch strategy from conception to execution, resulting in 15k email subscribers, and a 35% follower and engagement growth.-Captured content, development content guidelines, and implemented an effective content curation strategy and process for The Distillery and Canary District, ensuring consistent and high-quality content delivery.-Created The Distillery Winter Village social media strategy-Managed The Distillery Winter Village social communications and provided customer service-The Distillery Winter Village photography for social

Toronto, Ontario, Canada

Managed social media channels for financial publication, WealthPress Holdings LLC, where I got to implement brand guidelines and aesthetics, own social media channels, and manage, create and execute a social media strategy, which resulted in consistent month-over-month growth and a social media presence.-Created Instagram account from scratch and scaled it to 400+ followers in 2 months organically, and increased Twitter following by 78%.-Successfully managed and implemented a comprehensive YouTube and Instagram strategy for @wealthpressofficial.-Increased YouTube views by 61.79%, engagement by 84%, CTR by 32.14%, and subscribers by 12.5%.-Developed and implemented brand guidelines, ensuring consistency and coherence across all social channels.-Worked with Executive Producer to launch the WPTV segment on YouTube. Created the show strategy, graphics, and WBS for "The Last Call" show.

Managed marketing projects for growing brands, Lunata Beauty and Unplugged Beauty and third-party agencies, implemented marketing programs from scratch, led end-to-end projects and strategies which resulted in surpassing 2019's D2C sales targets, and grew the social media presence for both brands.Tasks:• Worked with CEO and CMO to plan, manage and execute a 360 product launch of the Lunata Styler Plus+ and the Unplugged Beauty brand • Planned, managed, and executed the Lunata Dragon's Den View Party/Lunata Styler Plus+ launch event. • Performed digital brand strategy for the Unplugged Brand • Wrote copy for website, product information, emails, and social media channels • Managed and oversaw all digital channels strategy, campaign execution, and online presence for growing brands; @lunatabeauty and @unplugged.beauty• Analyzed, monitored and tracked agency’s performance, created weekly/monthly reports, and implemented lessons learned• Managed third party agencies and freelancers for content creation, email marketing, copywriting, and digital advertising, ensuring brand consistency on all channels• Increased social media following from 0 to 4.7K in 3 months with a combination of organic and paid media on @unplugged.beauty and increased engagement from 0.3% to 1.94% on @lunatabeauty • Performed community management and customer service• Implemented the influencer affiliate program for Unplugged Beauty and Lunata Beauty and managed influencer partnerships• Performed Shopify website analysis and implemented changes accordingly• Created and managed the marketing calendar• Pitched Canadian media for brand exposure and like-minded brands for future partnerships• Led digital marketing projects which resulted in surpassing 2019 Q4 D2C sales target• Managed office inventory and media kit logistics• Built marketing materials• Participated in brand and product development for Lunata Beauty and Unplugged Beauty

Built influencer lists for Helen of Troy client, assisted in preparing media kits for multiple clients, and coordinated events logistics.

Executed end-to-end social media strategy and product launch campaigns projects for 4 clients. Tasks:-Wrote Press Releases for The Movie Expo and Dr. Jillian accounts-Executed PR events-Tracked and updated Total Impressions and Ad Dollar Value reports-Developed events ideas and assisted in campaign execution-Managed social media platforms for several clients, monitored KPI's and implemented growth hacking techniques-Generated Brand Update Reports for Dr. Belmeur and The Inkey List-Created Media Mapping List for Dr. Jillian and The Movie Expo-Planned and implemented content strategy plans for social media platforms-Created email campaigns on Mailchimp

Managed influencer affiliate campaigns, community engagement, and performed market research.Tasks:-Tracked affiliate marketing campaigns-Managed press kit logistics and made marketing recommendations-Monitored and analyzed competition and trends and performed market research-Managed Influencer Relations, engaging and building relationships-Created monthly Competitive Set Reports and Press Hits Reports-Created SEO friendly content, taking into consideration best practices

Managed social media channels and website content strategy plans that increased audience growth and engagement by 4.15% organically. Created social media content and marketing materials for retail store and events, including guides, customer cards, and company catalogs. Tasks:- Maintained organization and ensured project execution- Managed social media account content, planning, and scheduling and website content- Photoshop and Illustrator, and assisted in product photoshoots- Created company catalogs and customer cards using InDesign

Managed a team of 4 to implement a social media marketing strategy plan across multiple channels. Delivered projects on time and exceeded requirement expectations.Tasks: -Planned and implemented a YouTube channel and social media marketing strategy plan. -Solved problems and made decisions accordingly-Managed content creation for social media, including video scripts approval-Mapped out tasks to implement a strategy that transmits the stakeholder's vision while maintaining the scope and budget

- Assisted in managing vessel portfolios- Developed Baplie for all upcoming vessels - Planned and executed the loading and discharge of cargo daily- Planned vessel space and cargo movement daily- Prepared cargo information and created efficiency reports

Bachelor'S Degree, International Business And Logistics

Activities and Societies: Magna Cum Laude Honors ADEN University Campus Panama (UAD) Bachelor's Degree is WES ECA verified for U.S.

Post Graduate Certificate, Lifestyle Media

Activities and Societies: Planned, managed and executed Future of Media Summit 2019 event. Public Relations Social Media Visual.

Post Graduate Certificate, Project Management

Delivered Quality Management Plan, Project Management Plan, Risk Management Plan, and Procurement Plan. Experience in Project Scheduling.

Associate'S Degree, International Business

Delivered Marketing Plans. Knowledge in supply chain and operations management. INCOTERMS; transportation. E-commerce