Luke L. Email & Phone Number

Toronto, Ontario, Canada

Manage and oversee a diverse account pool (some examples include: eCommerce, ERP, music festivals, Law Firms, and more)Develop and implement marketing strategies and campaigns, collaborating with operations teams for execution. - Determine client resource allocation on various marketing verticals.- Provide ongoing recommendations and strategy pivots..

Toronto

Toronto, Ontario, Canada

Moved towards a more strategic role within the team. Smaller and more specialized account pools with larger retainers (SAAS, MSP, Cyber Security - Threat hunting, breach response, MSSP, offensive cyber, ERP - Oracle and SAP Implementers and consultants, Accounting Firms, and Finance Firms).Grew Team account sizes through opportunity analysis and careful.

Toronto, Ontario, Canada

Managed a portfolio of 10 account (B2B industry - MSP, MSSP, ERP, SAAS) Drove lead generation for majority of clients by 17%+ month over month.Managed client relationships: -Conducted bi-weekly client calls for all accounts.-Ensured ongoing communication with clients, answering questions and updating strategy as needed.-Ongoing monitoring of analytics.

Toronto, Ontario, Canada

Oversaw a team of 4 to execute various marketing and operational activities. Designed various marketing materials such as catalogs, endcaps, etc.Establish and improve the Instachew brand identity -Brainstorm, execute and maintain cohesive marketing messages throughout b2b and b2c channels including social media campaigns, print campaigns, email.

Toronto, Ontario, Canada

Marketing specialist for Barrett Tax Law and Sister firm Lawyers & Lattes, Canada's first legal cafe.Manage the Barrett Tax Law Accounting Alliance Program-Create and execute monthly newsletter campaign for an audience of 1,100 + high-quality leads-Research and create programming such as Webinars, book releases, etc...Establish the Barrett Tax Law and.

Toronto, Ontario, Canada

We're in the works of something special! Stay tuned in 2021Planned and executed store launch including: setting up the store on Shopify, contacting and connecting fulfillment partners, registering the domain, designing and adding products, etc... Created and implemented the posters for humanity marketing plan, including: setting up social channels.

Ottawa, Canada Area

Worked alongside the SmartMail marketing to position various SmartMail marketing products and execute on areas of improvement. -Performed various data cleansing and organizing tasks for analysis. Created infographics, PowerPoints, and reports from results for presentation - Leveraged primary and secondary research to optimize and improve product features.

Ottawa, Canada Area

Accenture's Community Consulting program provides an opportunity to shadow the work of a junior analyst in a team setting. During my time with the program, my team was tasked with tackling a donation stagnation problem with a local charity (youth services bureau). Through conducting extensive primary (conducting focus groups and interviews with internal.

Ottawa, Canada Area

Oversaw TCCT marketing efforts including: copy writing, videography, photography, content creation, email marketing, and campaign creationIncreased flagship event attendance by 27% through creating and implementing a creative campaign (TICC Dare to be Bold).

Toronto, Canada Area

-Collaborated with strategy and engineering team to reduce product qualityissues. Led to an increase production output of 10%.-Gathered and analyzed large volumes of data to deliver a recommendation for new cost optimization strategies on quality issues. Led to a 30% reductionin quality costs annually.-Plan, contact and execute various projects with hired.

Ottawa, Canada Area

Worked on and designed 2 web applications, F.R.I.D.A.Y (password manager) and Frathouse (finance splitter). Designed overall vision of user interfaces and user experiences for both projects, along with designing over 10 interactive parts. -Researched industry design trends and maintained constant communication with development team to reduce design.

-Assisted the Telfer Human Resources Association marketing team to create and implement the marketing strategy for the 2016-2017 year. -Created specialized marketing campaigns for flagship events, increasing social media engagement by 280% during campaigns. -Adjusted and improved the Telfer Human Resources Association social media action plan, exceeded.

-Built effective leadership skills through managing a team of 5 executives andbuilding the leadership structure of the team-Grew organizational skills through planning weekly meetings, and taking careof the logistics behind competitions (paperwork for students, transportation etc...)-Took part in weekly responsibilities including: updating social media.

Toronto, Canada Area

-Manage a team of 10+ people -Creating and implementation of social media campaigns -Keeping track of shipping and inventory reports -Management of social media accounts -Establish relationships with outside alumni and other chapters

Bachelor Of Business Administration - Bba, Marketing

Marketing/Marketing Management, General, 7.9 Gpa (82%)

Activities and Societies: -VP Marketing : Telfer Human Resources Association -VP Marketing : helping Hands uOttawa -VP Marketing : Telfer.

High School, High School/Secondary Diplomas And Certificates

-TedxBethune Speaker -Founder of Dr. Norman Bethune Debate team : Numerous top 3 finishes -Wrestling team captain : 3 times OFSAA.