Luke L. Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Manage and oversee a diverse account pool (some examples include: eCommerce, ERP, music festivals, Law Firms, and more)Develop and implement marketing strategies and campaigns, collaborating with operations teams for execution. - Determine client resource allocation on various marketing verticals.- Provide ongoing recommendations and strategy pivots.- Collaborate with the social media team on target channels, curated content, and best practices.- Enhance content team with keyword research and industry input.- Work alongside paid team on bidding strategies, click-through rate, landing pages, and Ad copy.- Assist email marketing team on copy, deployment times, and design.- Collaborate with SEO team on keyword research, website optimization, link building strategy, and analytics. Monitor and report on campaign performance, using data and analytics to make data-driven recommendations for optimization.Participate in new business pitches and proposals, contributing marketing insights and strategic recommendations to win new clients.Research and keep up-to-date with new and emerging marketing trends, technologies, and best practices, and incorporate them into agency strategies.

Toronto

Toronto, Ontario, Canada

Moved towards a more strategic role within the team. Smaller and more specialized account pools with larger retainers (SAAS, MSP, Cyber Security - Threat hunting, breach response, MSSP, offensive cyber, ERP - Oracle and SAP Implementers and consultants, Accounting Firms, and Finance Firms).Grew Team account sizes through opportunity analysis and careful up-selling. Assisted with quarterly strategy planning:- KW research -Industry and competitor research-Stat benchmarks and reporting-Slide Deck DesignImproved client retention rates across the team through:-CRO optimization (nurtures, site structure, CTAs) -Paid Media Optimization -Communication Coaching with Account Managers-Project management with Account managers -Stat reporting

Toronto, Ontario, Canada

Managed a portfolio of 10 account (B2B industry - MSP, MSSP, ERP, SAAS) Drove lead generation for majority of clients by 17%+ month over month.Managed client relationships: -Conducted bi-weekly client calls for all accounts.-Ensured ongoing communication with clients, answering questions and updating strategy as needed.-Ongoing monitoring of analytics, generating bi-weekly and monthly reports for clientsExecuted on digital marketing strategy:-Work directly with the director to plan quarterly strategies for all accounts (SWOT analysis, back link targets, Content Targeting, Keyword research, etc)-Utilized various tools (convert flow, Pardot, Hubspot, Active Campaign, Zapier) to plan and implement forms and CTAs across site maps.-Social media management including hashtag targeting, content creation, media creation, and copy writing-Wrote copy for websites and various CTAs-Monitor Ahrefs, SERPbook, Google Analytics Google Tag manager for ongoing performance-Utilize heat mapping and traffic tools to monitor site performance and optimize pages.-Collaborated with other stakeholders on key marketing activities (PPC, SEO, Developers) -Work with SEO team to identify and implement on page and technical SEO augments-Conducted GMB optimization-Utilize Wordpress CMS to execute on web updatesLead Nurturing:-Utilize Active Campaign, Hubspot, and Pardot to create nuture tracks for various clients -Created extensive lead nurture campaigns for technology clients, averaged 65%+ open rate-Analyze and optimize nurture track performance -Create specialized nurture campaigns in alignment with promotions, events, etc

Toronto, Ontario, Canada

Oversaw a team of 4 to execute various marketing and operational activities. Designed various marketing materials such as catalogs, endcaps, etc.Establish and improve the Instachew brand identity -Brainstorm, execute and maintain cohesive marketing messages throughout b2b and b2c channels including social media campaigns, print campaigns, email communications, web automation, web design, and b2b presentations.Carry out various B2C channel communications-Coordinate with interns to create and post content across social media channels (6 Instagram and Facebook posts per week, 3 TikToks)-Coordinate with interns to create blogs for various channels (LinkedIn, Instachew blog, Medium)Maintain and update the Instachew and MQRS Brands website -Perform routine updates on both websites-Execute and plan email automation -Assist the Wix team in the Instachew site revamp, launched in MayExecuted on various tradeshows-Created and organized all necessary media for two trade shows: PIJAC and Global Pet expo-Explore additional advertising opportunities through sponsorship-Designed booths for both shows-Organized and coordinated with Sales team for maximum effectivenessOrganization responsibilities-Coordinated with various marketing partners on campaigns (co-posting, backlinking, giveaways, deploying rich media on Amazon and Target)-Led weekly team meetings with interns and management team-Executed giveaway campaigns, from inception to sending the prizes to winnersExplore new channels for promotion-Create and implement the Instachew (Chewy) newsletter program-Explore viral marketing tactics -Create and establish the Instacehew influencer Marketing Program

Toronto, Ontario, Canada

Marketing specialist for Barrett Tax Law and Sister firm Lawyers & Lattes, Canada's first legal cafe.Manage the Barrett Tax Law Accounting Alliance Program-Create and execute monthly newsletter campaign for an audience of 1,100 + high-quality leads-Research and create programming such as Webinars, book releases, etc...Establish the Barrett Tax Law and Lawyers and Lattes's visual identity-Created slide decks for presentations and webinars-Created digital assets for Websites and social media-Filmed and edited promotional material-Designed print and physical assets for promotion (brochures, printouts, signage, etc) Plan and execute the BTL social media strategy -Grew organic post impressions and following by 250% week over week on LinkedIn-Increased post engagement by 50% on Facebook-Executed various content and paid AD campaigns such as: Alliance Program posts and #TaxTidBitsCoordinated Program With the National Chamber of Commerce-Develop connections with both the national and local chamber chapters-Participated and presented in webinars-Managed ongoing communications with the National Chamber -Designed a package of over 40 materials (photography, social media posts, newsletter content, website banner, copy for websites, etc...)Manage the Barrett Tax Law digital strategy.-Create a consistent content schedule-Coordinate and curate additional channels for reposting/exposure (lawyers daily e.g) -Execute Google PPC ad campaigns (targeting low-cost competitor keywords to gain additional leads)Conducted market research on competitors for benchmarking.Hosted and presented at various webinars.

Toronto, Ontario, Canada

We're in the works of something special! Stay tuned in 2021Planned and executed store launch including: setting up the store on Shopify, contacting and connecting fulfillment partners, registering the domain, designing and adding products, etc... Created and implemented the posters for humanity marketing plan, including: setting up social channels, creating brand identity, content creation (photos, videos, copy writing, editing, etc...), social media management (engagement, $1.80 strategy, paid ads, etc) Conducted media outreach, resulting in 2 features on local news outlets increasing sales by 180%Planned and executed "Run for Humanity" a charity half marathon.-Drove brand engagement by 182% -Raised $566 in donations -Gained 1000 impressions per day during campaign duration

Ottawa, Canada Area

Worked alongside the SmartMail marketing to position various SmartMail marketing products and execute on areas of improvement. -Performed various data cleansing and organizing tasks for analysis. Created infographics, PowerPoints, and reports from results for presentation - Leveraged primary and secondary research to optimize and improve product features reducing customer turnover rate by 17%Conducted market research for Neighbourhood Mail-Planned, created, and conducted primary market research through surveying and focus group studies. Positioned Neighbourhood Mail through secondary research.-Presented analysis to stakeholders, adding two additional high value features to Neighbourhood Mail.Carried out data analysis tasks for Postal Code Targeting - Created customer clusters and analyzed historical data for product improvement areas.-Reduced development costs by 13% for Postal Code Targeting by optimizing two product features.

Ottawa, Canada Area

Accenture's Community Consulting program provides an opportunity to shadow the work of a junior analyst in a team setting. During my time with the program, my team was tasked with tackling a donation stagnation problem with a local charity (youth services bureau). Through conducting extensive primary (conducting focus groups and interviews with internal team members) and secondary research (donation tactics utilized by other local and international charities), we were able to isolate a significant issue (the majority of donors were aging out and YSB did not have an effective strategy for reaching a younger demographic) and offer a solution for the firm (a comprehensive digital strategy).

Ottawa, Canada Area

Oversaw TCCT marketing efforts including: copy writing, videography, photography, content creation, email marketing, and campaign creationIncreased flagship event attendance by 27% through creating and implementing a creative campaign (TICC Dare to be Bold).

Toronto, Canada Area

-Collaborated with strategy and engineering team to reduce product qualityissues. Led to an increase production output of 10%.-Gathered and analyzed large volumes of data to deliver a recommendation for new cost optimization strategies on quality issues. Led to a 30% reductionin quality costs annually.-Plan, contact and execute various projects with hired contractors. -Increased workflow efficiency by 16% through improving out of date processes.

Ottawa, Canada Area

Worked on and designed 2 web applications, F.R.I.D.A.Y (password manager) and Frathouse (finance splitter). Designed overall vision of user interfaces and user experiences for both projects, along with designing over 10 interactive parts. -Researched industry design trends and maintained constant communication with development team to reduce design turnaround time by 45% -Collaborated with the development team to design the layout of both applications by creating the hierarchy of both applications -Created several basic sketches of prototypes from hierarchy data. Generated wireframes and communicated with the development team before making the finished mockup.

-Assisted the Telfer Human Resources Association marketing team to create and implement the marketing strategy for the 2016-2017 year. -Created specialized marketing campaigns for flagship events, increasing social media engagement by 280% during campaigns. -Adjusted and improved the Telfer Human Resources Association social media action plan, exceeded social media goals by 50% by acquiring over 150 new Fb followers, 100 Instagram followers, and averaged 200 views on Snapchat.-Utilized proficiency with adobe suite to aid director of media on creating various forms of media for social campaigns (filming and editing videos, creating posters…) to generate 400% more reach on content.

-Built effective leadership skills through managing a team of 5 executives andbuilding the leadership structure of the team-Grew organizational skills through planning weekly meetings, and taking careof the logistics behind competitions (paperwork for students, transportation etc...)-Took part in weekly responsibilities including : updating social media, attendingmeetings, creating various forms of media, etc...

Toronto, Canada Area

-Manage a team of 10+ people -Creating and implementation of social media campaigns -Keeping track of shipping and inventory reports -Management of social media accounts -Establish relationships with outside alumni and other chapters

Bachelor Of Business Administration - Bba, Marketing

Marketing/Marketing Management, General, 7.9 Gpa (82%)

Activities and Societies: -VP Marketing : Telfer Human Resources Association -VP Marketing : helping Hands uOttawa -VP Marketing : Telfer.

High School, High School/Secondary Diplomas And Certificates

-TedxBethune Speaker -Founder of Dr. Norman Bethune Debate team : Numerous top 3 finishes -Wrestling team captain : 3 times OFSAA.