Ariadni-Margarita Alexaki Email & Phone Number

• Leading a team of 4 associates to deliver on company goals such as ROAS, leads and CPLs. • Managing two separate business lines (tenants and landlords) across 26 cities with different goals, processes and stakeholders.• Creating the strategy and overseeing a broad range of digital marketing channels, while setting up optimization action plans for all advertising campaigns to drive ROAS and lower CPLs.• Setting OKRs and team targets in support of company goals. • Driving automation and structure in both the advertising front and in the team's processes. • Established and evangelized a new CRM tool to gain visibility on the lead quality for the supply side. Rolled out the tool and trained multiple teams, analyzed the Business Development teams' processes and set up automations to save them time and improve the lead outreach. • Working on automating reporting, while collaborating with the BI team to create sophisticated dashboards.• Building and managing a continuous experiment pipeline to iterate on audience, creative and channel strategies to unlock new opportunities and incremental improvements on the advertising campaigns.

• Managed advertising campaigns across various advertising channels and media partners, while overachieving acquisition targets and shifting focus from lead volumes to lead quality.• Worked closely with the Engineering, BI and Analytics teams on technical implementation• Collaborated with the internal design and branding team to develop high performing assets which incorporate channels' best practices, while using performance data and competitive research to inform approaches• Delivered monthly and quarterly reports on core website metrics and campaigns performance for all city General Managers, while deep-diving into the data to find actionable solutions and marketing insights

Ireland

Managing some of the largest Gaming clients across 5 countries, with a quarterly budget of >11M €.• Guided 12 client teams through Optimising and Growing their Online Acquisition efforts across all Google products and platforms, with a strong focus on performance KPIs (CPA, ROI etc.)• Generated Industry Insights, conducted Competitive Analysis and proactively identifiedperformance gaps to develop quarterly growth strategies for clients.• Led trainings on advanced performance topics including measurement, A/B testing and UX.• Mentored 5 colleagues on pitching techniques and stakeholder management.• Coordinated the efforts of 4 colleagues to organize internal events for the broader cluster.• Promoted in 1.5 years, consistently overachieving targets and receiving exceptionalperformance ratings.

Greece

Increased online sales for many greek SMBs, implementing cost-effective digital campaigns using Google Analytics, Google Adwords, social media and e-mail marketing platforms.

County Cork, Ireland

Co-created a business plan, conducted market research and established the marketing strategy for an app that enables immobilized people to control their immediate environment.• Worked with a multi-national team of 6 members after participating in EUXCEL, a European tech-entrepreneurship competition. • Reached the finals as one of the top 6 European teams.

Revitalized 5 university accounts: ELTRUN, Athens Center for Entrepreneurship and Innovation, Ennovation, YES Program, EU-XCEL.• Achieved audience growth up to 272% by creating valuable content with viral potential and expanding community outreach efforts.• Creatively leveraged offline events to attract traffic to social media.

Researched on shopper missions and shopping occasions by implementing 2 different online supermarket versions using Prestashop. • Interviewed Carrefour’s clients to identify their buying behavior.• Implemented the promotional website for a master’s program using Wordpress.

• Achieved audience growth by 52% in average and increased engagement, by establishing a social media strategy with creative and viral content concepts.• Also managed the online public relations.

Directed a team of 29 students to manage sponsorships and developed customized attractive proposals for each potential sponsor.• Increased the number of sponsorships by 300%.

Greece

Part-time promoter, responsible for advertising new products to prospective clients.

Master'S Degree, Marketing, 3.93/4 - Highest Grade In The Group

Activities and Societies: Enactus HEC: Social Business Development Certificate: Digital Transformation

Management Science And Technology, Business And It, 8.51/10

Business and IT courses with major in e-Business, Innovation & Entrepreneurship. Indicative courses: Statistics, Management Science.

Apolytirion, Technology, Distinction (19.3/20)

Activities and Societies: school committee