Ariana Silva Email & Phone Number

Canada

Canada

Ontario, Canada

Ontario, Canada

• Developed omni-channel marketing content for internal communications and events, resulting in a cohesive brand presence and compliance with accessibility standards (AODA).• Designed user-friendly and responsive UX/UI interfaces for online courses, focusing on enhancing the learning experience with intuitive navigation and accessibility.• Created wireframes, prototypes, and mockups to assist in the development of educational digital platforms.• Collaborated with cross-functional teams to gather requirements and presented visual concepts, exceeding project goals and improving stakeholder satisfaction.• Reported directly to senior management, providing weekly updates on project progress.

• Collaborated with the marketing team to develop engaging social media content and paid ad campaigns.• Managed branding projects for multiple clients, creating new brand identities using data-driven strategies.• Delivered regular status reporting and updates to stakeholders, ensuring transparency throughout project lifecycles.

• Coordinated sponsorships and brand representation at key events, resulting in successful partnerships.• Planned and executed OOH advertising campaigns (billboards, transit ads, and banners) in key locations that increased brand visibility and awareness.• Identified strategic retail locations for product placement, securing optimal shelf space that increased product visibility and drove higher sales of OTC medications by 18% within 2 months.• Analyzed consumer trends and competitor strategies, delivering insights that optimized marketing campaigns.• Tracked and reported monthly ROI on marketing initiatives, demonstrating a direct correlation between advertising spend and a 24% increase in sales within the first three months.

• Developed email campaigns, that achieved a 62% increase in CTR, a 95% deliverability rate and a 48% reduction in unsubscribe rates within the first 45 days.• Assisted with the event management of 10+ webinars (promotional materials, managing registrations, preparing presentations, and overseeing post-event follow-ups).• Updated content and optimized the company’s website by implementing SEO best practices, resulting in a 35% increase in user engagement rate.• Utilized Google Analytics and HubSpot to track campaigns performance, producing detailed reports that informed strategic adjustments and improved future marketing strategies.

Graphic Design And Art Direction

Concentrated on advanced graphic design techniques, art direction, and visual storytelling. Enhanced skills in creating compelling visual.

Bachelor'S Degree, Graphic Design

Specialized in creating and designing effective and innovative strategies across various domains including corporate design, editorial.

Postgraduate Degree, Strategic Marketing And Communications, 3.8

Specialized in integrated marketing strategies, brand management, and data-driven decision-making. Gained expertise in aligning marketing.