Arianna Ross (She/Her) Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

New York, Ny, Us

Leading conversations about mental health and wellness, one story at a time.

Richmond, Victoria, Au

Toronto, Ontario, Ca

Street Contxt is a venture-backed (8VC, INOVIA, Portag3) SaaS sales enablement platform for investment banks.- Generated lifecycle communication strategies to drive positive NPS and ARR expansion within existing accounts.- Led education campaigns that increased product adoption among detractors by 23% and upheld a retention rate of 97%.- Introduced low-touch lead generation strategies across high-growth accounts. Achieved average email engagement between 22-35%, created 90k of expansion pipeline and reduced campaign execution time by 50%.- Employed a diverse tech stack including Google Analytics, HubSpot, Pendo and FullStory for measurement, data analysis and campaign execution.

London, London, Gb

All Response Media is Europe's leading customer acquisition media planning and buying agency. - Launched bi-weekly interview blog series (ARMLife) to promote agency culture and attract new talent.- Creating white papers about TV, digital and offline advertising for demand generation and automation campaigns.

London, London, Gb

- Developed a content marketing strategy (blog, social media, newsletters) to educate customers and attract new business. - Led the website redesign to enhance branding and increase inbound leads. Managed entire design process, briefed developer, created wireframes, sourced images and wrote web content.- Managed Marketing Assistant to ensure continued professional and personal growth. - Crafted RFP documents and pitch proposals to win new business.

London, Gb

MetaPack's leading eCommerce delivery management software empowers brands and retailers to provide seamless and personalized online delivery experience. - Built a customer marketing program to nurture relationships and recruit advocates via content, email and events.- Led the retail customer video testimonial project from conception to completion and produced 9 high-quality videos.- Managed the 2015 Global State of eCommerce Delivery Consumer Research Report in its entirety resulting in 1000downloads in 2 months, 30+ press articles, and 50% increase in downloads year on year.- Initiated a rebranding project to enhance MetaPack’s global appearance. Managed design agency, created new assets and ensured international adoption of brand guidelines.- Developed a design, content and videography strategy for ‘The Delivery Conference’ (1400 attendees, 40 countries).- Led the retail customer video testimonial project from conception to completion and produced 9 high-quality videos.- Executed paid social campaigns on Twitter and LinkedIn to promote webinars and research reports.- Designed new material using Adobe Creative Cloud (Photoshop, illustrator, InDesign)

San Jose, Ca, Us

- Recruited and managed Adobe’s customer references to become product ambassadors to support marketing and sales. Strengthened existing customer relationships from technical to executive level. - Increased the number of Adobe Social references by 75% over a 6-month period.- Collaborated with product marketing and account management teams to identify target reference list and - build a customer database by customer, market segment and use case. - Coordinated and scheduled 100+ reference activities with customers. Activities included case studies, analyst interviews, media interviews, video testimonials, sales reference calls and speaking events.- Supported Adobe’s annual digital marketing conference (Summit 2015) media program.

San Jose, Ca, Us

- Worked with the Customer Reference Team to qualify customer leads and maintain current customer relationships.- Audited the reference management database through updating and archiving 3000+ customer records.- Researched Adobe Marketing Cloud market penetration in key industries.

San Francisco, Ca, Us

The Glue Network is a for-profit social media marketing company that connects brands and consumers to fund non- profit projects. - Recruited 100 UC Berkeley students to join the Glue Network, redeem a Glue Network code, contribute to a project and broadcast their contribution via Facebook or Twitter. - Developed and implemented an efficient code distribution and redemption strategy to increase memberships and visibility of The Glue Network concept.

Huntington Beach, California, Us

- Managed the Roxy Style Squad (RSS), a marketing and communications tool consisting of over 1000 members. - Created and distributed surveys to assure the target market’s to gain feedback on current fashion trends, buying trends, and social media outlets.

Bachelor Of Science (Bs), Haas School Of Business: Business Administration

Education record