Arianne Dufour Email & Phone Number

Canada

Responsible for cultivating, securing, onboarding and developing community partnerships and major partnerships that align with and further POW Canada's mission and vision of turning outdoor people into effective climate advocates. Support partner-led campaigns and activations that fully leverage partners' capacity. Create strategies for existing and prospective partners, and work closely with the Executive Director and Program Director, to move prospects and partners along the continuum of achieving our brand goals.

Région De Montréal, Canada

Manage and oversee co-op program with Canadian Key Accounts (Mktg plans, budgets, objectives & KPIs, in-season activation & reporting) to leverage wholesale channel to properly tell brand stories, build awareness and drive sell-through.Worked effectively with North American teams to ensure that all Canadian marketing efforts with wholesale partners were aligned with brand direction and assisted with the development of long-term strategic marketing and media plans.Develop and communicate segmentation and account mktg strategies along the GTM process to ensure North American alignment within the marketing, sales and product team.

Région De Montréal, Canada

Managed all incoming projects and their output to insure cohesion and goals alignment,manage expectations, budgets and timeline between the marketing team, the sales team and our partners.

Région De Montréal, Canada

Clients: Sportium, Sail, Centre Rockland, PROCURE, Citadelle, TELUS, Desjardins.

Montreal

Clients: Unilever, Pharmascience International, Metro, Jeux équestres mondiaux.

Région De Montréal, Canada

Laval

Vente publicitaire - Courrier HippiqueRédaction journalistiqueParticipation aux brainstormsProduction de sites internetStratégie de réseaux sociauxSuivi de création et de productionÉvénementielRelation client

Région De Montréal, Canada

Relations de presseRevue de presseÉvénements médiatiquesMédias sociaux

Baccalauréat, Communication, Rédaction Et Multimédia

Activities and Societies: Relations publiques sans frontières de l'Université de Sherbrooke Comité du bal de finissants

Dec, Sciences Humaines