Arianne Hendriks Email & Phone Number

Amsterdam, NH, NL

Amstelveen

• Woonzorg Nederland is the largest national housing corporation for seniors and people with a care demand. Innovative collective housing forms and modern healthcare real estate are needed to respond to the aging.
• Investigating and understanding what our current customers and next generations of elderly find important in housing and care
• Setting up and coordinating in-depth research, also with external partners
• Translating the results to the organization, in strategy and policy, improvement proposals.
• Measuring customer satisfaction with services and facilities, translating those insights into improvements in daily operations

Amsterdam, North Holland, Netherlands

• Interviewing adults and teenagers.
• Tracing and discovering sources and contacts.
• Identifying patterns.
• Provide instructions and advice to prevent further spread.

Amsterdam Area, Netherlands

• Studio Vuurvlieg investigates changes in human behaviour, latent customer needs and sociocultural trends. Therefor Studio Vuurvlieg gathers and analyzes qualitative and quantitative data and generates consumer.
• Trend research, trend presentations, trend reports to inspire teams during projects. Themes: Gender, Conscious Consumption, Brand Activism, Digitizing Human, Artificial Intelligence
• Audience: Generation Z, Baby Boomers
• Brand-positioning and strategic advice for start-ups and MKB through trend- and future insights
• Supporting trend-workshops to gather new insights or to translate tactical and strategic insights into new ideas and concepts
• Blogs about new trends and technology

Amsterdam Area, Netherlands

• Working on a trend-research for Rozenbrood: "How will aging affect our living in 30 years' time"?
• Working on assignment for Artemis Academy: "How does rest-homes for elderly look like in the future?" I made a new concept for rest-homes that brings the society to the rest-home to prevent loniness
• Developing and refining my expression skills by visualizing themes, developments and trends using for instance Adobe Photoshop and Canva
• Delving into trends and building up a trend archive
• Visiting conferences and seminars

Amsterdam

• Responsible in the enterprise segment for:
• Generating customer insights during the launch of a new product portfolio (Red Business: subscriptions with unlimited calling and texting)
• Analyzing customer migrations after retentions and their impact on the customer value
• Optimizing the tariff advice and scoring
• Developing and enhancing reports and dashboards in Business Objects, Tableau and Excel with pre- and post analysis on retentions and customer valueResult: Through the insights that I delivered, improvements have been.

Brussels Area, Belgium

• Conducting a study of the components of Subjective Well-Being, such as happiness and satisfaction, and the extent to which they are sensitive to changes during the time
• Expanding my qualitative research skills
• Gaining additional knowledge of human psychology: child psychology and cognitive psychology

Brussels Area, Belgium

• Responsible for the start of the KPI-Project in close collaboration with the divisions CRM, Strategy and Online Creation, aiming to collect more strategic information (KPI's) from databases, web statistics and.
• Designing standard and ad hoc KPI reports for clients like Makro, ING, Procter & Gamble (Google Analytics, Excel, MySQL)
• Measuring and evaluating online campaigns in close collaboration with Online Creation
• Presenting consumer- and UX-insights and providing consultancy to clients

Brussels Area, Belgium

• Measuring the buzz on social media (pilot around Belgian beer brands)
• Providing input and quantitative research during pitches, for example for Het Nieuwsblad
• Building an international network of analysts

Rotterdam Area, Netherlands

• On the new department Customer Knowledge Center responsible for:
• "Rolling out the Data Warehouse" as Project Leader to the newspaper titles NRC Handelsblad, De Volkskrant, Trouw and Algemeen Dagblad
• Experimenting with software packages in order to find the best solution for data reporting and advanced data analysis (SPSS, Cognos, Business Objects)
• Developing new weekly and monthly reports in Business Objects, such as during the launch of the new tabloid newspaper NRC.Next
• Providing consultancy to newspaper titles, for instance to NRC.Next on how to generate subscriptions, to prevent cancellations of subscriptions and to stop subscription migration from NRC Handelsblad to NRC Next.
• Designing the first retention models for loyalty programs (SPSS): predictive analytics

Utrecht Area, Netherlands

• Defining a new customer segmentation (SAS)
• Designing predictive models for DM-action (SPSS)
• Generating customer intelligence

Master’S Degree, Business Administration, Marketing Management

I have specialized myself in Marketing Analysis and Statistics, Marketing Communications, Brand Strategy Graduation research paper.

Preparatory Program Master In The Psychology, Cognitive And Biological Psychology

Activities and Societies: During that period I have conducted a study to the components of Subjective Well-being: such as happiness and.

Trend Research And Innovation

At the Trend Academy I learn how to analyze trends using contemporary visual culture as a source of information and communication. And how.

Styling Course

During this course I have learned how to identify and explore trends, to investigate the target group, to develop a new concept and how to.

Cursus Adobe Photoshop Cc

Nima Marketing B