Ana Arias Email & Phone Number

Atlanta, Ga, Us

New York, United States

I am currently reinforcing Once's brand identity , which I have tailored to the region’s and business’ needs, while conceptualizing an image to differentiate it, implementing customized guidelines and best practices. Designing Once’s corporate stationery, brochures, menus, merchandise and social media posts is part of my day to day. For special events, I have tailored food menus for special high end events, highlighting Once’s storytelling, while crafting an exclusive pairing with wine, beer and cider.

- Implemented the first Loyalty Program in Ab-InBev’s own retail store increasing sold volume within implemented stores by 18%.- Designed a national expansion strategy for the Loyalty Program, implementing in 760 stores within a year and reaching an average of 66,000 transactions per month. - Created a toolkit for the program’s implementation which contained branding and trade material as well as training for the sales staff. - Worked hand in hand with Ab-InBev’s portfolio brands and partners to launch new products and reach key markets in Mexico. - Developed the communication’s contingency strategy during CoVid’s first wave to reduce the impact of the pandemic. Was able to maintain beer volume constant compared to other channels in the company.

Mexico City Area, Mexico

- Implemented and financially managed the first DiDi branding campaign in Mexico by strategically allocating creatives on Google, YouTube, and Facebook leading to a 10,000,000+ potential consumer reach on online platforms.- Optimized the paid campaign process, which resulted in a substantial reduction of issues within multiple departments at DiDi leading to considerable efficiency improvements. -Responsible for analyzing different variables (CTR, CPC, Conversions) within paid campaigns to determine the performance of different departments in the multiple digital channels. -Developed the brand guidelines needed for the acquisition and retention of new clients through digital platforms.

Mexico City Area, Mexico

- Responsible for the Social Media control and its strategic management, which lead to some of the best performing Social Media content in the regional office’s history. - Recruited numerous renowned sponsors by establishing, building, and maintaining connections with potential and existing partners. - Organized and executed various luxury events that needed precise and flawless implementation including press conferences, Formula One affairs, track days, corporate & client dinners, and vehicle launches. - Provided face to face and online costumer service to Ferrari’s high-profile clients by assisting and delivering personalized attention and problem resolution.

Master'S Degree, Branding And Visual Identity

Master'S Degree, Food And Beverage Management

Bachelor'S Degree, Marketing And Communications, 4.0 Gpa

- Graduated Summa Cum Laude - Recipient of Academic Scholarship in Student Excellence. - Obtained the Academic Excellence Award six times.

Academic Semester, Neuromarketing & Wine Business

- Academic Excellence