Arief Budi Sucianto Email & Phone Number

Jakarta, ID

Jakarta, Indonesia

• Manage and execute digital media campaigns to achieve client’s performance marketing goals
• Develop monthly media plans that outline media strategies to meet KPIs, including budget distribution, channel optimization, and audience targeting
• Manage client relationships throughout a campaign life cycle: from requirement gathering and campaign scoping through to media buying and reporting
• Regularly monitor active campaigns and lead the client’s calls by presenting the reports to provide valuable insights with data-driven recommendations
• Collaborate with internal specialist teams (e.g., Search & Social, Programmatic) to ensure the campaigns run smoothly and are optimally optimized
• Manage relationships with local suppliers: programmatic partners, ad networks, digital and content publishers. Negotiate rates and oversee campaign delivery and results

Jakarta, Indonesia

• Managed and helped senior members in client relationship and communications
• Managed and executed media plans to achieve client’s performance marketing goals
• Managed campaign delivery and performance, from tracking set up through to reconciliation
• Collaborated with media owners, agency partners, and internal specialist teams to ensure all deliverables are met/launched on time
• Built and updated campaign performance reports in order to generate actionable insights
• Troubleshooted data discrepancies, tracked issues, etc.Clients: Evolution Wellness Holdings (Fitness First, Celebrity Fitness, etc. – SEA), NOICE Podcast & Radio (Indonesia)

Jakarta, Indonesia

• Provided daily data for sales & marketing purposes i.e. program performances and commercial break ratings, brand’s postbuy, marketshare, adex, TV Day, minute-by-minute, etc.

Jakarta, Indonesia

• Processed daily rating, share, and other variables for TV performance using Arianna by Nielsen.
• Analyzed the TV performance including but not limited to programs, competitions, time slots, etc.
• Prepared performance reports e.g., TV program performance and trends, market and audience profiles, minute-by-minute, competition mapping, etc.
• Conducted survey with some research methodologies such as online questionnaires, focus group discussion (FGD), and in-depth interview.

Surabaya, East Java, Indonesia

• Developed social media and brand activation plan for both online and offline activities
• Managed daily social media content, campaigns, and other activities along with the creative team
• Managed offline activities e.g., bazaar exhibitions, grand opening, press conference, etc.
• Developed physical packaging for retail businesses along with the creative designers
• Prepared social media and brand activation/offline event reports.Clients: Jawa Pos, Pertamina MOR V, Central Park Juanda, Little Dragon Chili, Madame Chang, etc.

Surabaya, East Java, Indonesia

• Created and managed daily social media content including content planning, copywriting, visual copy, photography, and videography alongside the other team member
• Created and developed campaigns (i.e. online photo competition, product giveaway)
• Collaborated with KOLs to run the campaign
• Prepared and analyzed social media and campaign reports.Clients: Shake Club House, Muscle Fit, Bentoya Japanese Restaurant, 3.6.9. Shanghai Dumpling & Noodle, etc.