- Dedicated media team for Grab Malaysia for all verticals (GrabTransport, GrabFood, GrabMart, GrabExpress, etc)- Responsible for media execution and optimization from biddable and programmatic to 3rd parties such as Google DV360, Google AdWords, Meta ads, TikTok ads, LinkedIn ads, Remerge, Criteo, Moloco, etc.- Weekly reporting

- Dedicated media team for Grab Malaysia for all verticals (GrabTransport, GrabFood, GrabMart, GrabExpress, etc)- Manage communication with the client- Manage campaign setup & optimization- Responsible for weekly performance reporting

- Assisting the marketing division's strategy direction to ensure it aligns with the most recent business requirements- Handled digital marketing training for 50+ internal marketers- Develop marketing strategies for the company's digital products

- Developing company communication strategy- Handling public relations activity (press releases, speech, sponsored articles)- Content creation and working with the creative agency to produce images, videos, infographics, andPOSM- Social media activation & management (IG, FB, YouTube, Twitter)- Media monitoring and reportingHighlights:- Creating positive media sentiments about Tapera Program in six months (from 84% negative in June ’20to 82% positive on December 20) by executing a series of PR activity from webinars, media visits,interviews, press conferences, and socialization with stakeholders- Increasing number of organic followers across social platforms from Feb 21-July 21: +3000 followers onIG, +577 on FB, +266 subscribers on the YouTube channel

- Carrying out research through data mining, focus group discussion, and literature review for Consumer Education and Protection Division at Indonesia Financial Services Authority (OJK)- Providing insights and recommendations for consumer protections regulation about:o Commercial health insurance in Indonesiao Financial service institution responsibilities on debt collector & debt collection practices inIndonesiao Case studies of banking services in Indonesia: complaints and resolutions in 2019 - Developing OJK’s consumer education and protection roadmap in 2020

- Dedicated account for Grab ID ad hoc campaign, helping Grab ID team planning and execute IG, Twitter, and YouTube campaign- Working on Johnson & Johnson YouTube campaign for a new mom in Indonesia by creating a series of educational videos on YouTube- Manage COHIVE rebranding project, from Instagram KOL campaign, article creation for COHIVE website, and sponsored article- Assisting Dua Kelinci to launch their brand-new snack called USAGI by creating 2D animation video- Working with Garuda Indonesia & Tourism Australia to promote South Australia tourism by creatingsponsored articlesOrganized and prioritized work to complete assignments in a timely, efficient manner with editorial and video team, content or media network, and brands or agencies (clients). Ensure the end-to-end delivery of the ideation, creation, and publication of the content is smooth and the projects are delivered to a high standard.

Pairing up with the supervisor to identify the opportunity for PT. Telekomunikasi Indonesia especially in software and tourism apps in Bandung city. Building a sustainable business plan for the upcoming Telkom tourism apps by analyzing external and internal factors, consumer profiling, and market demands using survey and in-depth interviews.