Pre-seed, Xiangqi.com is the best place to play Chinese Chess online. I manage growth experiments, measurement, analysis, and budget for digital marketing. I'm also responsible for managing new product development, design, instrumentation, and adoption, analyzing data to decide how to grow adoption and retention. Plus, I'm learning how to play and share the history of xiangqi :)

Analyzed funnel and acquisition channels to recommend growth strategies and experiments to optimize website, conversion, and CAC

Pre-seed, teletherapy company where I managed product with 2 designers as direct reports, launched their website, and architected growth & partnership strategy.

BuildPlane is a construction software startup that offers dashboards for commercial construction project financials and workflows automating paperwork and communications so that construction workers can focus on executing better projects. Worked closely with the cofounders to run experiments testing product market fit, analyze data, incorporate customer feedback into the product strategy and roadmap, and lead team building exercises.

Launched UX redesign as well as permissions and access management features to scale the product to grow in the enterprise marketCreated novel customer empathy process: quarterly engineering competitions for best reflections and fastest completion of painful customer JTBDDesigned and led new communication and feedback processes between product and other functionsBuilt out product instrumentation and analytics to use data in product decisions and drive growthUser tested and iterated in an agile process a new product that is 5x improvement against all other market players (Teams and Roles)Other accomplishments: Designed draft monetization strategy: pricing and packaging; institutionalized design thinking processes that built partnership with customers to drive increased advocacy and retention.

Founding member of the first Growth team at IBM – Responsible for “Buy or Build” decisions that powered growth operations. Growth team members possess skills in marketing, product, design, and analytics. Growth teams test how to improve the user experience (UX) and drive growth of users, revenue, and LTV.Managed new third-party partnerships to replace old systems with ones that exponentially increased speed of execution and marketing campaigns’ performance.Trained product and marketing teams on how to map their UX, instrument the UX to track behavioral data, analyze the tracking data paired with user research interviews/tests to come up with hypotheses, and run growth experiments. After receiving the training, conversion rates increased by 5x, adoption by 30%, and empowered more than 1,000 people across IBM with the tools and skills to execute with a growth mindset.Implemented and managed ETL operations that unified account and user identities and sales agent assignments to those users across 9 systems, including Salesforce CRM, Amplitude, Braze, and GainSight.Led and managed experimentation, analytics and user research projects to enhance IBM product retention and advocacy campaigns, product UX, support and customer success management.

Led initiative to build coordinated customer journey and operations for IBM.com to improve revenue and lifetime value using design thinking methods, user research, experimentation, and systems architecture design.

Launched new product: Watson Studio - a platform for data scientists to learn, create and collaborate Led and managed development of features to drive organic growth; led experimentation using design thinking and agile development; and implemented user behavior tracking to empower the product team and train executives on how to use data to drive decision making.

Coded simple, intuitive workflow optimization analytics product for measuring a nonprofit client’s impact and creating standard data visualizations to enable the organization to draw key insights.Built data model to segment analyses of 76 accounts’ financials, 30 interviews, and incentives to improve client satisfaction, performance management & accountability, and revenue growth.Developed analysis of digital competitors and market opportunity to give IBM business units a detailed digital product management plan to capture $4.3B revenue opportunity.Analyzed financial performance, external competitive landscape, market opportunity, and resource management strategy for a $1B business unit to develop future growth strategy.