Arielle Morrow Email & Phone Number

San Francisco Bay Area

San Francisco, California, United States

San Francisco, California, United States

• Develop and project manage delivery of business unit marketing plans
• Partner with Marketing Strategy to plan and implement marketing programs that support internal SVB business unit goals and objectives.
• Manage outside communications agency to deliver on time and on budget, with high quality, including authoring creative briefs
• Collaborate with business unit teams and the broader marketing team to develop and manage effective collateral materials and promotional campaigns to both internal and external stakeholder audiences
• Build marketing campaigns in Marketo
• Update and overhaul, as needed, existing collateral to ensure it is up to dateProject focus includes: thought leadership development and distribution campaigns, video production, event marketing, collateral/template.

San Jose, CA

• Manage the planning and execution of complex multi-disciplinary projects and programs delivering on time and budget
• Develop and execute accurate and thorough project plans including scope, timelines, budgets and staffing
• Successfully guide clients and the internal team through the project lifecycle
• Effectively manage internal and client meetings while providing clear, consistent communication
• Lead training and documentation for incoming Program Coordinators/Managers

San Jose, CA

• Client-facing project manager for multiple clients at once, including key anchor client
• Managed projects including; website design/reskin, brand design and video production
• Trained incoming Program Coordinators and Account/Delivery Interns
• Responsible for managing timelines, schedules, resources and scope of work
• Responsible for tracking project budgets as well as estimating and managing change orders
• Partnered with Account Management and discipline leads to scope new business

San Jose, CA

• Helped manage projects including; website designs, campaign launches and brand design
• Reviewed budgets and raised red flags when needed
• Managed all project purchase orders and ICs
• Scheduled all project meetings and distributed meetings notes/feedback when necessary
• Proofed all creative materials prior to presentations and client delivery

Mountain View, CA

• Direct point of contact between photographers and the hotel representative.
• Scheduled the appointments with both the hotel representative and the photographer, establishing and confirming the date and time that the service will be provided to both parties.
• Coordinated the rooms and amenities to be photographed with the hotel representative and the photographers.
• Ensured the process of scheduling, photographing and publication was completed within a preset time frame by all parties involved.
• Updated and monitored statuses and notes as necessary
• Conducted follow-up meetings to ensure overall client satisfaction with the product.

San Jose, CA

• Created and helped assist client/sales presentations
• Supported account management department and identified issues or needs to further support clients
• Created and implemented collateral for marketing campaigns
• Assisted in decision making for the rebranding of the company

San Jose State University

Account Executive for National Student Advertising Competition. Spent 8 months researching, conceptualizing, and executing a complete integrated marketing plan, including a 32 page campaign book, for Nissan USA. Placed third at district competition.